Unit-1-How-to-Get-a-Great-Idea

NewNormalAGeneralEnglishCourseforCollegeStudentsReading&Writing2UNIT1TEXTAHowtoGetaGreatIdeaByRobertEpsteinUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsLead-inTextAnalysisAssignmentsWarm-upActivityCreativityAbouttheAutherTextA:HowtoGetaGreatIdeaTextOrganizationSentencesTranslationLongSentencesAnalysisWordsandPhrasesGrammar:inversionVideo2:29WaysToStayCreativeVideo1:WhatisbeingcreativenextbackContentsUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsWarm-upActivityQuestions:1.Whatiscreativity?2.Isthereanypersonaroundyouwhoiscreative?3.Howcanwedevelopourcreativepotential?4.DoyouthinkAmericanstudentsaremorecreativethanChinesestudents?Stateyourpoint.5.Haveyoueverhadagreatidea?Howdoyougetit?Warm-upActivitybackLead-inUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsCreativityCreativityisaphenomenonwherebysomethingnewandsomehowvaluableisformed.Thecreateditemmaybeintangible(suchasanidea,ascientifictheory,amusicalcomposition,orajoke)oraphysicalobject(suchasaninvention,aliterarywork,orapainting).:Inasummaryofscientificresearchintocreativity,MichaelMumfordsuggested:Overthecourseofthelastdecade,however,weseemtohavereachedageneralagreementthatcreativityinvolvestheproductionofnovel,usefulproducts,or,inRobertSternberg'swords,theproductionofsomethingoriginalandworthwhile.Authorshavedivergeddramaticallyintheirprecisedefinitionsbeyondthesegeneralcommonalities:PeterMeusburgerreckonsthatoverahundreddifferentanalysescanbefoundintheliterature.Asanillustration,onedefinitiongivenbyDr.E.PaulTorrancedescribeditasaprocessofbecomingsensitivetoproblems,deficiencies,gapsinknowledge,missingelements,disharmonies,andsoon;identifyingthedifficulty;searchingforsolutions,makingguesses,orformulatinghypothesesaboutthedeficiencies:testingandretestingthesehypothesesandpossiblymodifyingandretestingthem;andfinallycommunicatingtheresults.nextbackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsvideo29WaysToStayCreativeWhatisbeingcreativebackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsHowToBeCreative11.Don'ttrytostandoutfromthecrowd;avoidcrowdsaltogether.12.Ifyouacceptthepain,itcannothurtyou.13.Nevercompareyourinsidewithsomebodyelse'soutside.14.Dyingyoungisoverrated.15.Themostimportantthingacreativepersoncanlearnprofessionallyiswheretodrawtheredlinethatseparateswhatyouarewillingtodo,andwhatyouarenot.16.Theworldischanging.17.Meritcanbebought.Passioncan't.18.AvoidtheWatercoolerGang.19.Singinyourownvoice.20.Thechoiceofmediaisirrelevant.nextbackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsAbouttheautherBorn:•June19,1953;Hartford,Connecticut,USA.Education:•1970-1974,TrinityCollege;B.A.,Psychology,1974.•1976-1977,UniversityofMarylandBaltimoreCounty;GraduateprograminCommunityandClinicalPsychology.•1977-1981,HarvardUniversity;M.A.,ExperimentalPsychology,1980;Ph.D.,ExperimentalPsychology,1981.ProfessionalAffiliations:•AmericanPsychologicalAssociation.•AssociationforPsychologicalScience(CharterMember).•BehavioralScienceandPolicyAssociationAbouttheauthernextbackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudents—adistinguishedscientistwhoispassionateabouteducatingthepublicaboutadvancesinmentalhealthandthebehavioralsciences.Theformereditor-in-chiefofPsychologyToday,Dr.EpsteiniscurrentlySeniorResearchPsychologistattheAmericanInstituteforBehavioralResearchandTechnologyandacontributingeditorforScientificAmericanMind.HeisalsothefounderandDirectorEmeritusoftheCambridgeCenterforBehavioralStudiesinMassachusetts.nextbackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsnextbackUnit1ofReading&Writing2NewNormalAGeneralEnglishCourseforCollegeStudentsTeachingExperience:IntroductoryPsychology,HistoryofPsychology,HistoryofBehaviorism(graduateseminar),LearningandMemory,LearningandMotivation,APLProgramming,SPSSProgramming,AnalysisofBehavior,AdvancedAnalysisofBehavior,LifeandWorksB.F.Skinner,IntroductiontoStatistics,ConceptsofHumanNature,ResearchMethods(undergraduateandgraduatelevel),AnalysisofComplexBehavior(graduateseminar),DevelopmentalPsychology,LearningandCognition,ResearchonCognition,PrinciplesofBehavior,Self-ControlandSelf-Management,IntroductiontoBehavioralPsychology,BehavioralScienceinBusinessandIndustry,SeniorProjectSeminar,BehaviorModification,TheoreticalFoundationsofHealthBehavior(graduatecourse),HealthPsychology,CognitionandLearning(graduatecourse),HistoryofPsychology(graduatecourse),TheoriesofPersonality:Behavioral/SocialLearning(graduatecourse),UnderstandingandEnhancingCreativity(graduatecourse),DynamicsofLoveandIntimacy(graduatecourse),InterpersonalRelationships,InnovationandLeadership(MBAcourse),AdvancedClinicalBe