宜家IKEA-SWOT-ANALYSIS英文版

1、IKEACaseStudy12/31/2009GAPR09RM085RiddhimaChopraIKEACaseStudyDecember31,20092TableofContentsAbout.......................................................................................................................................................3History.....................................................................................................................................................3CorporateStructure...........................................................................。

2、.....................................................4VisionandMission..................................................................................................................................4TheIKEAConcept....................................................................................................................................5IKEARange..............................................................................................................................................5。

3、IKEAStore................................................................................................................................................6Design..................................................................................................................................................6Location...............................................................................................................................................7Features.................................。

4、.............................................................................................................7Products..............................................................................................................................................8Productnames....................................................................................................................................8Catalogue.....................................................................................。

5、.......................................................9LoyaltyProgramme.............................................................................................................................9Marketing..............................................................................................................................................10BrandManagement..........................................................................................................................10TheIKEAmar。

6、ketingmix....................................................................................................................11Manufacturing......................................................................................................................................11Distribution...........................................................................................................................................11SocialandEnvironmentalInitiatives......................................。

7、...............................................................13CharitableGiving...............................................................................................................................13SocialInitiatives................................................................................................................................13EnvironmentalImpact.......................................................................................................................14Fac。

8、tsandFigures...................................................................................................................................15IKEACaseStudyDecember31,20093AboutIKEAisaprivately-held,internationalhomeproductsretailerthatsellsflatpackfurniture,accessories,andbathroomandkitchenitemsintheirretailstoresaroundtheworld.Thecompany,whichpioneeredflat-packdesignfurnitureataffordableprices,isnowtheworld'slargestfurnitureretailer.IKEAwasfoundedin1943by17-year-oldIngvarKampradinSwedenandit。

9、isownedbyaDutch-registeredfoundationcontrolledbytheKampradfamily.ThecompanywhichwasoriginatedinSmåland,Sweden,distributesitsproductsthroughitsretailoutlets.AsofAugust2009,thechainhas301storesin37countries,mostoftheminEurope,NorthAmerica,AsiaandAustralia.HistoryTheIKEAConceptbeganwhenIngvarKamprad,anentrepreneurfromtheSmålandprovinceinsouthernSweden,hadaninnovativeidea.InSmåland,althoughthesoilisthinandpoor,thepeoplehaveareputationforworkinghard,livingfrugallyandmakingthemostoutoflimitedresources。

10、.SowhenIngvarstartedhisfurniturebusinessinthelate1940s,heappliedthelessonshelearnedinSmålandtothehomefurnishingsmarket.Ingvar'sinnovativeideawastoofferhomefurnishingproductsofgoodfunctionanddesignatpricesmuchlowerthancompetitorsbyusingsimplecost-cuttingsolutionsthatdidnotaffectthequalityofproducts.Ingvarusedeveryopportunitytoreducecosts,andhescrapedandsavedineverywaypossible-exceptonideasandquality.ThenameIKEAcomesfromtheinitialsofIngvarKamprad,IandK,plusthefirstlettersofElmtarydandAgunnaryd,whic。