体验商务英语综合教程4(第二版)电子教案Unit-7

1、Unit7VocabularySuccessOnlineListeningInternettermsReadingInternetshoppingLanguageReviewConditionalsSkillsPresentationsCasestudyKGVEuropeOverview‘Technologyistheknackofsoarrangingtheworldthatwedon’thavetoexperienceit.’MaxFrisch(1911–1991)Swissarchitect,playwrightandnovelistQuotationsMaxFrischwasaSwissplaywrightandnovelist.Frisch'sworksfocusedonproblemsofidentity,individuality,responsibility,morality,andpoliticalcommitment.Hisuseofironyisasignificantfeatureofhispost-warpublications.Frischwa。

2、soneofthefoundersofGruppeOlten.HewasawardedtheNeustadtInternationalPrizeforLiteraturein1986.1.WhatgoodsorservicesdoyoubuyovertheInternet?Whatdoyouprefernottobuy?StartingUpDiscussthesequestions.2.WhatproblemshaveyouhadbuyingontheInternet?WhatkindofproductsorservicesarebestsoldontheNet?3.ArethereanythingswhichcouldnotorshouldnotbesoldontheNet?4.Whataretherisksofe-commercefora)thecompaniesinvolved?b)theircustomers?SuccessonlineA7.1ListentothefirstpartoftheinterviewwithJeffKimbell,MarketingDirectorE。

3、urope,forDell,andcompletethesentencesbelow.Listening1.Dellhasa....................................................withitscustomers.2.Theydon’tuse..........................toselltheirgoods.3.Theyoffer..........................tocustomerstohelpcustomersmakea.....................................................4.Customerscanbuyasystem...........................directrelationshipdistributorsinformationpurchasingdesignonline7.1mp3SuccessonlineB7.2Listentothesecondpartoftheinterviewandgivefourreasonsw。

4、hyDellhasbeensuccessfuldoingbusinessonline.Listening•Theyhavedirectrelationshipswiththeircustomers.•Theyhearfirst-handfromtheircustomersaboutwhatinformationtheywantandhowtheywanttointeractwithDell.•Theyprovideinformationenablingcustomerstocomparedifferenttechnologiesandgiveinformationaboutpromotionaloffers.•Theyhavedevelopedcustomisedwebpagesforlargecorporatecustomersofferingacustomisedserviceandcustomisedprices.7.2mp3SuccessonlineC7.3Listentothefinalpartoftheinterviewandsayifthefollowingstateme。

5、ntsaretrueorfalse.Listening1.Peoplewillbelessworriedaboutsecurity.2.Peoplewillstillwanttogotoshopstotouchandfeelproducts.3.Advancesintechnologywillencouragepeopletoshoponline.DDoyouagreewiththestatementsinExerciseCabove?TrueTrueFalse7.3mp3AWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsVocabularybrowsedirectorieshitskeywordlocateNetonlinesearchsearchenginessitesurferstrafficbrowse:tolookthroughaseriesofwebpages,perha。

6、psthoseofaparticularsite,oronesfoundbyasearchenginerelatingtoaparticulartopic.directories:listsofsitesofsimilarorganisations,orofsiteswithinformationonparticulartopics.hits:thenumberofvisitsthataparticularsitereceivesorthesitesfoundbyasearchenginethatcontainthekeywordyouentered.AVocabularykeyword:awordthatyouenterintoasearchengineinordertofindsiteswithwebpagesthatcontainthisword.locate:findinformation,asite,etc.thatyouarelookingfor.Net:anotherwordforInternet.online:usedasanadjectiveoradverbtotal。

7、kaboutactivitiesrelatedtotheInternet.search:tolookforparticularinformationoraparticularsite,ortheactoflookingforit.browsedirectorieshitskeywordlocatenetonlinesearchsearchenginessitesurferstrafficWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsAsearchengines:siteslikeGoogle,Yahoo,AltaVista,etc.thatallowyoutofindothersiteswiththeinformationyouarelookingforbyenteringkeywordsorexpressions.site:aseriesofrelatedscreenswithi。

8、nformationaboutasubject,organisation,etc.surfers:peoplewhogoandlookatdifferentsites,perhapsinarandomwaywithnoparticularpurposeinmind.traffic:thenumberofpeoplelookingatasiteinaparticularperiod.VocabularybrowsedirectorieshitskeywordlocatenetonlinesearchsearchenginessitesurferstrafficWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsBVocabularyTopsiteisaservicethathelpscompaniesimprovetheire-commercebusiness.Usethewordsand。

9、phrasesabovetocompletethispromotionalpagefromitswebsite.Hasyourcompanystarteddoingbusinessonthe..........................1?Haveyouspentthousandsonawebsite,moremoneytoregisteritwithallthemajor..........................2,butyou’restillgettinglittleorno..........................3?Iftheansweris‘yes’,thenyouneedTopsite.TheTopsiteserviceplacesyour..........................4attheverytopofthemajorsearchenginelistings.Sowhenpeopledoa..........................5fora..........................6associatedwith。

10、yourbusinessorproduct,yoursiteautomaticallyreceivesmanymore..........................7.What’smore,Topsitedeliverstargetedvisitors.Thesearenot..........................8who’vealreadyvisited35..........................9shoppingsites,butpeoplewho’veactuallydoneasearchforyourbusiness.Remember,weguaranteetoachievetoprankingsforyourcompanyonthemosthighlytravelledsearchengines,portalsand..........................10.Sowhenyourpotentialcustomers..........................11theInternet,wemakesuretheycan....。