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CONTENTMARKETING101HowToMakeYourContentMarketingStrategyBetter.1WhatIsContentMarketing?2WhyIsItimportant?3MostSharedContentTypes4HowToMakeYourContentStrategyBetter!5ConclusionWhatIsContentMarketing?Itinvolvescreation(anddistribution)ofinformativeandengagingcontentthataimsatincreasingcustomerloyaltyaswellasbusinessprospects.Afewofthetacticsofcontentmarketinginclude:»Blogging»E-Books»Webinar»PressReleaseAndItIsImportant....becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.WithTheMostSharedContentBeing..Here’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.SignUpWithAWebHost!Thefirstandtheforemostthingtodoistosignupforservices.Whenyourcontentgetsshared,peopleclickthroughandgetredirectedtoyourwebsite,andyourwebsiteneedstoberunningefficiently.Remember:Firstimpressionisthelastimpression.webhostingWhyChooseIXWebHosting?AffordabilityCuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite.ReliabilityThe24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,IXserversprovidethemostsecureenvironmentforhostingyourweblogs.GatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.WhyChooseIXWebHosting?Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Forexample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.IndulgeInChitChatSessions!Conversationsarethebestwaytokeepsomeoneengaged.Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk,butalsonudgesthemtomakeaninteraction.BecomeClickHappy!Noonehasthetimetogothroughtextheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.ShareValues!Doyouhaveacustomeroremployeefriendlypolicyinplace?Ifyes,shareitwithyourfollowersandletthemknowyoucare!Sharingvalueshelpsinbondingwithyourcustomers.WorkTogether!Ifnotliterally,atleasttosomeextent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisisexactlywhatpeoplelookfor-tobeheard!TellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueexperiencesalongtheway.Itmakesyourbusinessmorerelatable.ButHere’sTheChallenge..ProducingEngagingContent...........36%ProducingEnoughContent..............21%BudgettoProduceContent.............20%LackofC-LevelBuy-In.......................11%ProducingaVarietyofContent..........9%NoAnswer............................................3%Morethan50%ofyourtrafficcomesfromsocialmediaplatforms.SohowdoyougoaboutexecutingacontentstrategyANDkeeptrackofwhat’strending?Hereareafewtoolstomakethegoingeasy…SproutSocialItsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindulgedin.isbyfarthemostpopulartoolinthemarket.SproutSocialSwayyItsatoolthatanalyzesyoursocialcommunity,matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard,helpsyoubuildarelationshipbetweenyourcontentandyourfollowers.SwayyRebelMouseClaimedasthefrontpageofsocialmedia,helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.RebelMouseSocialMentionisatoolcapableofscanningthewebandproducingstatisticsbasedonrealtimebuzzaroundabusiness.Itprovidesinsightsonwhoistalkingaboutyourkeywordandhowoftenpeopleareengaginginconversationsrelatedtoyou.SocialMentionConclusionContentmarketingisthenewblackandifyoucancarryitoffwell,itisboundtoupyoursalesgraphdrastically!Soequipyourselfwiththerighttoolsandstartframingyourcontentstrategy.FinalTip:Don’tsoundtoopushy,butmakesureyousoundengagingenough.