第二OperationsinaGlobalEnvironment运营管理笔记

1、PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-1OperationsOperationsManagementManagementOperationsStrategyinaGlobalOperationsStrategyinaGlobalEnvironmentEnvironmentChapter2Chapter2PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-2OutlineOutline♦GLOBALCOMPANYPROFILE:BOEIN。

2、G♦DEVELOPINGMISSIONSANDSTRATEGIES♦Mission♦Strategy♦ACHIEVINGCOMPETITIVEADVANTAGETHROUGHOPERATIONS♦CompetingonDifferentiation♦CompetingonCost♦CompetingonResponse♦TENSTRATEGICOMDECISIONSPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-3OutlineOutline--ContinuedContinued♦ISSUESINOPERATIONSSTRATEGY♦Research♦Preconditions♦Dynamics♦STRATEGYDEVELOPMENTANDIMPLEMENTATION♦IdentifyCriticalSucces。

3、sFactors♦AGlobalviewofOperationsCulturalandEthicalIssues♦BuildandStafftheOrganization♦IntegrateOMwithOtherActivitiesPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-4OutlineOutline--ContinuedContinued♦GLOBALOPERATIONSSTRATEGYOPTIONS♦InternationalStrategy♦MultidomesticStrategy♦GlobalStrategy♦TransnationalStrategyPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManag。

4、ement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-5LearningObjectivesLearningObjectivesWhenyoucompletethischapter,youshouldbeableto:IdentifyorDefine:♦Mission♦Strategy♦TenDecisionsofOM♦MultinationalCorporationsPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-6LearningObjectivesLearningObjectives--ContinuedContinuedDescribeorExplain:♦Specificapproac。

5、hesusedbyOMtoachievestrategies♦Differentiation♦LowCost♦Response♦FourGlobalOperationsStrategies♦WhyGlobalIssuesareImportantPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-7ExamplesofGlobalStrategiesExamplesofGlobalStrategies♦Boeing–bothsalesandproductionareworldwide.♦Benetton–movesinventorytostoresaroundtheworldfasterthanitscompetitorbybuildingflexibilityintodesign,production,anddistr。

6、ibution♦Sony–purchasescomponentsfromsuppliersinThailand,Malaysia,andaroundtheworld♦GMisbuildingfoursimilarplantsinArgentina,Poland,China,andThailandPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-8BoeingSuppliers(777)BoeingSuppliers(777)FirmCountryPartsAleniaItalyWingflapsAeroSpaceTechnologiesAustraliaRudderCASASpainAileronsdoors,wingsectionFujiJapanLandinggearGECAvionicsUnitedKingdo。

7、mFlightcomputersKoreanAirKoreaFlapsupportsMenascoAerospaceCanadaLandinggearsShortBrothersIrelandLandinggeardoorsSingaporeAerospaceSingaporeLandinggeardoorsPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-9TheRoleofTheRoleof♦Maquiladoras♦WorldTradeOrganization(WTC)♦NorthAmericanFreeTradeAgreement(NAFTA)♦EuropeanUnion(EU)PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperati。

8、onsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-10ManagementIssuesinManagementIssuesinGlobalOperationsGlobalOperationsGlobalStrategicContext♦Differentiation♦Costleadership♦ResponseLogisticsManagementLocationDecisionsSupplyChainManagementPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-11SupplySupply--ChainManagementChainManagement♦Sourci。

9、ng♦Verticalintegration♦Make-or-buydecisions♦PartneringPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-12LocationDecisionsLocationDecisions♦Country-relatedissues♦Product-relatedissues♦Governmentpolicy/politicalrisk♦OrganizationalissuesPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N。

10、.J.074582-13MaterialsManagementMaterialsManagement♦Flowofmaterials♦Transportationoptionsandspeed♦Inventorylevels♦Packaging♦StoragePowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-14DefiningGlobalOperationsDefiningGlobalOperations♦Internationalbusiness-engagesincross-bordertransactions♦MultinationalCorporation-hasextensiveinvolvementininternationalbusiness,owningorcontrollingfacilitiesi。