第二OperationsinaGlobalEnvironment运营管理笔记

PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-1OperationsOperationsManagementManagementOperationsStrategyinaGlobalOperationsStrategyinaGlobalEnvironmentEnvironmentChapter2Chapter2PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-2OutlineOutline♦GLOBALCOMPANYPROFILE:BOEING♦DEVELOPINGMISSIONSANDSTRATEGIES♦Mission♦Strategy♦ACHIEVINGCOMPETITIVEADVANTAGETHROUGHOPERATIONS♦CompetingonDifferentiation♦CompetingonCost♦CompetingonResponse♦TENSTRATEGICOMDECISIONSPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-3OutlineOutline--ContinuedContinued♦ISSUESINOPERATIONSSTRATEGY♦Research♦Preconditions♦Dynamics♦STRATEGYDEVELOPMENTANDIMPLEMENTATION♦IdentifyCriticalSuccessFactors♦AGlobalviewofOperationsCulturalandEthicalIssues♦BuildandStafftheOrganization♦IntegrateOMwithOtherActivitiesPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-4OutlineOutline--ContinuedContinued♦GLOBALOPERATIONSSTRATEGYOPTIONS♦InternationalStrategy♦MultidomesticStrategy♦GlobalStrategy♦TransnationalStrategyPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-5LearningObjectivesLearningObjectivesWhenyoucompletethischapter,youshouldbeableto:IdentifyorDefine:♦Mission♦Strategy♦TenDecisionsofOM♦MultinationalCorporationsPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-6LearningObjectivesLearningObjectives--ContinuedContinuedDescribeorExplain:♦SpecificapproachesusedbyOMtoachievestrategies♦Differentiation♦LowCost♦Response♦FourGlobalOperationsStrategies♦WhyGlobalIssuesareImportantPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-7ExamplesofGlobalStrategiesExamplesofGlobalStrategies♦Boeing–bothsalesandproductionareworldwide.♦Benetton–movesinventorytostoresaroundtheworldfasterthanitscompetitorbybuildingflexibilityintodesign,production,anddistribution♦Sony–purchasescomponentsfromsuppliersinThailand,Malaysia,andaroundtheworld♦GMisbuildingfoursimilarplantsinArgentina,Poland,China,andThailandPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-8BoeingSuppliers(777)BoeingSuppliers(777)FirmCountryPartsAleniaItalyWingflapsAeroSpaceTechnologiesAustraliaRudderCASASpainAileronsdoors,wingsectionFujiJapanLandinggearGECAvionicsUnitedKingdomFlightcomputersKoreanAirKoreaFlapsupportsMenascoAerospaceCanadaLandinggearsShortBrothersIrelandLandinggeardoorsSingaporeAerospaceSingaporeLandinggeardoorsPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-9TheRoleofTheRoleof♦Maquiladoras♦WorldTradeOrganization(WTC)♦NorthAmericanFreeTradeAgreement(NAFTA)♦EuropeanUnion(EU)PowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-10ManagementIssuesinManagementIssuesinGlobalOperationsGlobalOperationsGlobalStrategicContext♦Differentiation♦Costleadership♦ResponseLogisticsManagementLocationDecisionsSupplyChainManagementPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-11SupplySupply--ChainManagementChainManagement♦Sourcing♦Verticalintegration♦Make-or-buydecisions♦PartneringPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-12LocationDecisionsLocationDecisions♦Country-relatedissues♦Product-relatedissues♦Governmentpolicy/politicalrisk♦OrganizationalissuesPowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-13MaterialsManagementMaterialsManagement♦Flowofmaterials♦Transportationoptionsandspeed♦Inventorylevels♦Packaging♦StoragePowerPointpresentationtoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074582-14DefiningGlobalOperationsDefiningGlobalOperations♦Internationalbusiness-engagesincross-bordertransactions♦MultinationalCorporation-hasextensiveinvolvementininternationalbusiness,owningorcontrollingfacilitiesi