第五DesignofGoodsandServices运营管理笔记

PowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-1OperationsOperationsManagementManagementDesignofGoodsandServicesDesignofGoodsandServicesChapter5Chapter5PowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-2OutlineOutline♦GLOBALCOMPANYPROFILE:REGALMARINE♦GOODSANDSERVICESSELECTION♦ProductStrategyOptionsSupportCompetitiveAdvantage♦ProductLifeCycles♦LifeCycleandStrategy♦Product-by-valueAnalysis♦GENERATINGNEWPRODUCTS♦NewProductOpportunities♦ImportanceofNewProductsPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-3OutlineOutline--continuedcontinued♦PRODUCTDEVELOPMENT♦ProductDevelopmentSystem♦QualityFunctionDeployment(QFD)♦OrganizingforProductDevelopment♦ManufacturabilityandValueEngineering♦ISSUESFORPRODUCTDESIGN♦RobustDesign♦ModularDesign♦Computer-AidedDesign(CAD)♦Computer-AidedManufacturing♦VirtualRealityTechnology♦ValueAnalysis♦EnvironmentallyFriendlyDesignPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-4OutlineOutline--continuedcontinued♦Time-BasedCompetition♦PurchaseofTechnologybyAcquiringFirm♦JointVentures♦Alliances♦DefiningtheProduct♦Make-or-buyDecisions♦GroupTechnology♦DOCUMENTSFORPRODUCTION♦SERVICEDESIGN♦DocumentsforService♦ApplicationofDecisionTreestoProductDesign♦TransitiontoProductionPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-5LearningObjectivesLearningObjectivesWhenyoucompletethischapter,youshouldbeableto:IdentifyorDefine:♦Productlifecycle♦Productdevelopmentteam♦Manufacturabililtyandvalueengineering♦Robustdesign♦Time-basedcompetition♦Modulardesign♦Computeraideddesign♦Valueanalysis♦Grouptechnology♦ConfigurationmanagementPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-6LearningObjectivesLearningObjectives--ContinuedContinuedWhenyoucompletethischapter,youshouldbeableto:Explain:♦Alliances♦Concurrentengineering♦Product-by-valueanalysis♦ProductdocumentationPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-7RegalMarineRegalMarine♦Globalmarket♦3-dimensionalCAD♦reducedproductdevelopmenttime♦reducedproblemswithtooling♦reducedproblemsinproduction♦Assemblyline♦JITPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-8AsEngineeringdesignedit.©1984-1994T/MakerCo.AsOperationsmadeit.©1984-1994T/MakerCo.AsMarketinginterpretedit.©1984-1994T/MakerCo.Asthecustomerwantedit.©1984-1994T/MakerCo.HumorinProductDesignHumorinProductDesignPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-9♦Need-satisfyingofferingofanorganization♦Example♦P&Gdoesnotselllaundrydetergent♦P&Gsellsthebenefitofcleanclothes♦Customersbuysatisfaction,notparts♦MaybeagoodoraserviceWhatisaProduct?WhatisaProduct?PowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-10ProductStrategyOptionsProductStrategyOptions♦Productdifferentiation♦Lowcost♦RapidresponsePowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-11GenerationofNewProductGenerationofNewProductOpportunitiesOpportunities♦Economicchange♦Sociologicalanddemographicchange♦Technologicalchange♦Political/legalchange♦Changesin♦marketpractice♦professionalstandards♦suppliersanddistributorsPowerPointpresentationtoaccompanyHeizer/Render-PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074585-12Restrictsevenminuteuseofdangeroussubstances,suchasethanol,inproductssuchascosmeticsanddetergentsEliminateshealthhazardsduetochemicalsChemicalsreview(staggeredthrough2012)Raisescostsofcarsandrestrictsautomaker’sdesignfreedomReducesinjuriesandcasualtiesinroadaccidentsPedestrian-protectioninitiative(2001-2012)(whenallnewcarssoldinEuropemustcomply)Encouragesfoodprocessorsandsupermarketstoavoidusinggeneticallymodifiedingredients,andfarmerscouldstopgrowingthemStrengthensexistingfood-labellawsandintroduceslabelingforanimalfeedcontaininggeneticallymodifiedcontentBiotech-Labelinglaws(2003)Makessurfingmoreonerousbyrestrictinguseof“cookies”torememberpeoplespreferencesPr