最新版创新高职英语基础教程实用2册精品电子教案Unit7-Business-Activities

UnitAStart-upTimisaproductionmanager.HeworksintheProductionDepartment.a)LookatthefollowingfigureofthedifferentdepartmentsofthecompanyHUAWEI.Talkaboutwhoworksinwhichdepartmentafterthegivenmodel.Matchthegiventitlesintheboxwithdifferentpersons.Harryisasalesmanager.HeworksintheSalesDepartment.Gorgeisadistributionmanager.HeworksintheDistributionDepartment.Susanisamarketingdirector.SheworksintheMarketingDepartment.Whatisacompanyorcorporation?Acompanyisabusinessownedbyoneormorepeopleandestablishedforthepurposeofconductingcommercialorindustrialenterprise.Proprietorships,partnershipsandcorporationsarethreetypesofcompanies.Acorporationhasaspecificbusinessstructurethatconsistsofshareholders,officers,directorsandemployees.Theshareholdersofacorporationhavetheresponsibilityofselectingindividualstoserveonthecompany’sboardofdirectors.Acorporation’sboardofdirectorsmakesstrategicdecisionsforthebusiness,allocatesthecompany’sresourcesandsetsthecorporation’spricepershare.Theboardofdirectorsgovernsacorporationandselectstheofficersthatmanagethecompany’sday-to-dayaffairs.Officerpositionsinacorporationincludepresident,secretary,treasurerandvicepresident.Theofficersofacorporationcarryouttheinstructionsprovidedbythecompany’sboardofdirectors.BackgroundInformationa)Lookatthefollowingexamplesofbusinesscard.Studythemcarefullywithspecialattentiontotheirformat.MoreexamplesWhataretheimportantelementsonabusinesscard?Keyelements:NameAddressWayofcontact(phonenumber,officephonenumber,e-mailaccount)CulturalnoteWhatisabusinesscard?Abusinesscardisyourcallingcard,postcard,appointmentreminder,andcontactpieceallprintedononesmallcard.Itisausefulmulti-purposeitem.Itcanbeauniqueadvertisingstrategy,sincebusinesscardscansitonsomeone’sdesk,findaplaceinaRolodex,joinothersofitskindinawallet,andbepostedonabulletinboard.Dozensorevenhundredsofpassersbymayviewyourcard,dependingonwhereitisplaced.Abusinesscardisapromotionaltoolthatshouldnotberushed.Takeyourtimetomapoutthismarketingstrategytomaximizeitsbenefitsforyourbusiness.Whenitisdesigned,businesspeopleoftenconsiderthecolor,thelayoutoftheprint,theinformationarrangement,whichincludesyournameandtitle,thecontactinformationandotherserviceoptions.Onthebackofthecard,youmightdecidetoplaceadditionaldetailsabouttheproductorservicesmaybeadded.Butremembertokeeptheoveralleffectsimpleandreadable.b)Discusswithyourpartnerhowtodesignabusinesscard.Designyourownbusinesscard.Youmayrefertotheoutlinegivenbelow.NameAddress1Address2Contact1Contact2Quotation/HeadlineCompanyTitleOther1)()TheyhavebroughtthelaunchdateforwardtoJuly15th.2)()ClivethinkDonshouldgotoItaly,EgyptandGermany.3)()InDon’sopinion,Edwardisverycapable.a)Decidewhetherthestatementsaretrue(T)orfalse(F)accordingtothedialogue.FTFb)Watchthevideoagainandcompletethefollowingmeetingminutes.Subject:newarrangementsfortheBigBossProjectChairperson:Clive,theArrangementsforthegroupmembers:KateGettheintheStatestogetherassoonaspossible;makesurethattheyunderstandtheBigBossProjectis;DereckVisitthethatDonsawlastweek;confirmthattheycan;DonTalktoourUK;stayat;co-ordinatethenew;CliveTalkto;reschedule.salespeoplecomponentsuppliersmeetthesenewdeadlineslaunchstrategyheadofficeagentstheloanthebankhowimportantScriptCliveisthemarketingdirectorofBiburySystems.Heishavingameetingwithhisgroup,makingnewarrangementsfortheBigBossProject—atoydevelopedbyhiscompany.Clive:WehavedirectcompetitionfromJ.K.Toys.WehavetomakesurethatthesalesandmarketingcampaignforBigBossisthebestwehaveeverdone.Sowearegoingtomakeanextraeffort.WehavebroughtthelaunchdateforwardtoJanuary15th.Itwillbeverytight,butIamsurethatwecanmakethisdeadline.Doyouagree?So,let’sjustoutlinewhatwearegoingtodo.Kate,IthinkyoushouldgetthesalespeopleintheStatestogetherassoonaspossible.Kate:OK,I,llbeonthefirstavailableflight.Clive:YououghttomakesurethattheyunderstandhowimportantthisBigBossProjectis.ScriptKate:ShouldItalktoourUKagentsaswell?Clive:No,IthinkyououghttoleavethattoDon.Kate:OK.Clive:Derek,IthinkyoushouldvisitthecomponentsuppliersthatDonsawlastweek.Confirmthattheycanmeetthesenewdeadlines.It,sessentialthattheydeliverontime,onspecandonprice.Derek:OK.Clive:Don,whatareyourplans?Don:Ihavearrangedtogotoseesomeofouroverseasfranchiseholdersnextweek.Clive:Whatcountriesareyougoingto?Don:I’mgoingtoItaly,EgyptandGermany.Clive:Idon’tthinkyoushouldgo,Don.Ithinkyououghttostayatheadoffice.It’sessentialthatyouco-ordinatethenewlaunchstrategy.Don:OK.Idon’twanttocancelthosemeetings.CouldIsendEdward?Clive:Doyouthinkheisreadyforthat?Don:EdwardisverycapableandIthinkalittleinternationalbusinesstravelwillbroadenhishorizons.Clive:Yes,certainly.SendEdward,butyououghttobriefhimverycarefully.Don:Sure.Clive:Good.I’lltalktothebank.I’lltrytorescheduletheloan.Itwon’tbeeasy.ScriptAfter-readingreflectionSkimmingReadingfordetailsSkimmingSkimthewholetextandanswerthefollowingtwoquestions:1.Whatarebusinessactivities?2.Howmanykindsofbusinessactivitiesaretalkedaboutinthetext?Whatarethey?Answer:Businessactivitiesrefertoallactionsdoneinthecourseofbusiness.Generally,iftheactivityisre