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(工程硕士)澳利达公司AMB产品项目分析与评价ANALYSISANDEVALUATIONOFAOLIDACOMPANY’SAMBPRODUCTSPROJECT遆铁军2008年10月国内图书分类号:F407.9国际图书分类号:TU723.3工程硕士学位论文澳利达公司AMB产品项目分析与评价硕士研究生:遆铁军导师:姜原子副教授申请学位:工程硕士学科、专业:工业工程所在单位:黑龙江澳利达奈德制药有限公司答辩日期:2008年10月授予学位单位:哈尔滨工业大学ClassifiedIndex:F407.9U.D.C.:TU723.3DissertationfortheMasterDegreeofEngineeringFEASIBILITYSTUDYOFAOLIDACOMPANY’SAMBPRODUCTSPROJECTCandidate:TiTiejunSupervisor:AssociateProf.JiangYuanziAcademicDegreeAppliedfor:MasterofEngineeringSpecialty:Industry&EngineeringAffiliation:HeilongjiangAolidaNedPharmaceuticalCo.,LedDateofDefense:October,2008Degree-Offering-Institution:HarbinInstituteofTechnology哈尔滨工业大学工程硕士学位论文摘要由于世界科学技术突飞猛进的向前发展以及随着全球化竞争的加剧,市场环境的不确定性日益增加,在这种不确定性的大环境下,作为企业重大发展决策的技术成果转化项目也隐藏着巨大的风险,因此,如何识别项目所面临的风险,并对其进行分析、研究,从而降低项目的风险水平已成为各行业关注的问题,当然,医药行业也更是如此。本论文通过AMB产品项目的背景、市场分析等的介绍,得出了国家现行的医药产业政策下公司的战略定位;并以现代项目管理理论为指导,根据公司的实际发展状况并结合公司目前所处的政策法律环境、经济环境、社会环境等,对黑龙江澳利达制药有限公司的AMB缓释微丸产品项目进行分析研究,总结该产品项目具备的优势条件以及存在的问题,对项目实施的技术可行性进行分析评价,通过项目产品价格预测、建设周期的确定、建设投资的估算、资金筹措、财务盈亏分析和经济效益分析等方法对项目进行评价。识别此产品项目的面临的风险因素,并从项目风险程度、盈亏平衡点、敏感性等多个方面对其进行风险分析与验证,并提出建设性建议,以期对企业的未来发展有所益处,帮助企业占领和保持市场份额,使企业迅速获得高额利润,提高企业在同行业企业中的竞争力。关键词缓释微丸;项目分析;财务分析;风险分析-I-哈尔滨工业大学工程硕士学位论文AbstractBecauseofthequickdevelopmentofthescientifictechnologyandtheaggravationofglobalcompetition,uncertaintyofthemarketenvironmenthasbeenmoreandmoreserious.Intheuncertainoverallenvironment,thetransformationoftechnologicalachievementsprojectalsohasgreatriskasaveryimportantdevelopmentpolicy.Asaresult,howtorecognize,analyzeandinvestigatetheriskthattheprojectisfacing,andthentolowertherisklevelisbecomingthefocusthatalltheindustriesareconcerningabout.Ofcourse,thepharmaceuticalindustryisconcerningaboutthefocustoo.ThisarticlehasreachedthestrategicpositionaccordingtotheexistingpolicyforthepharmaceuticalindustrybyintroducingtheconditionandmarketinganalysisofthesustainedreleasingAMBparticulate.Guidedbymanagementtheoryformodernprojecttechnique,accordingtocompany’scurrentdevelopmentandthesurroundingthatit’sfacingsuchaspoliciesandlaws,economicandsocietysurroundingsithasconcludedthesuperiorityandproblemaboutthetransformationoftechnologicalachievementsbyanalyzingandstudyingtheprojectabouttransformationoftechnologicalachievementsoftheAMBsustainedreleasingparticulate.Thisarticlehasanalyzedtheproject’stechnologicalfeasibility,andeconomicfeasibilitythroughforecastingproduct’sprice,cycleoftheproject,financingfortheproject,break-evenpointanalysisandeconomicbenefitsanalysis.Ithasrecognizedtherisksthatthecompanyisfacinganalyzedandtestedtheproject’sriskandraisedconstructivesuggestionsthroughriskdegree,break-evenpoint,sensitivityanalysisandsoon,hopingtodosomebenefitforthecompany’sdevelopmentinthefutureandhelpthecompanytogetandholdthemarketshare,thentogainhighprofitandenhancethecompetitivepowerinthesametrade.Keywordssustainedreleasingparticulate;projectanalysis;financialanalysis;riskanalysis-II-哈尔滨工业大学工程硕士学位论文目录摘要.....................................................................................................................IAbstract...............................................................................................................II第1章绪论.......................................................................................................11.1问题的提出...............................................................................................11.1.1研究背景...........................................................................................11.1.2我国医药企业面临的环境状况........................................................21.2相关理论综述...........................................................................................21.2.1产品开发理论...................................................................................21.2.2技术成果转化的涵义........................................................................31.2.3项目管理相关理论............................................................................41.2.4项目管理的实施步骤........................................................................71.2.5项目的评价标准...............................................................................81.2.6风险理论...........................................................................................81.3研究的目的和方法.................................................................................111.4论文主要内容和论文结构.....................................................................11第2章AMB产品项目的市场分析与定位.....................................................132.1公司概况.................................................................................................132.2AMB开发背景........................................................................................132.3AMB产品开发的意义............................................................................142.4我国现行的医药管理政策.....................................................................152.5AMB产品的市场分析............................................................................172.5.1AMB缓释微丸市场分析.................................................................172.5.2产品SWOT分析.........
本文标题:澳利达公司AMB产品项目分析与评价
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