(策略管理)

DepartmentofIndustrialandInformationManagementH343500STRATEGICMANAGEMENT(策略管理)Fall2008TheDepartmentofIndustrialandInformationManagementseekstocultivateindustrialandinformationmanagementprofessionalswhopossessTIP(Technologicalknowledge,Innovativefoundation,andPerceptivelearning).EducationalObjectivesofB.S.Program(objectivescoveredbythiscourseareindicated):V1Provideintroductorycoursesofvariousindustrialandinformationsystems.V2Strengthenlearningabilitiesinparticipatinginternshipsandseniorprojects.■2-1Studentsshouldpossessgeneralmanagementskills.■2-2Studentsshouldpossessthenecessaryskillsandvaluesdemandedofatrueprofessional.□2-3Othersspecifiedasfollows:V3Enrichlearningprogresswithcustomizedinstructionsandhand-onpractices.□3-1StudentsshouldbeproficientintheuseofInformationTechnology.■3-2Studentsshouldsolvestrategicproblemswithacreativeandinnovativeapproach.□3-3Othersspecifiedasfollows:VAdditions:Studentsshouldbeabletocommunicateeffectivelyverballyandinwriting.Instructor:[e-mail].9:00~12:00AMCourseDescription:Asystematicapproachforstrategicmanagementwillbeintroduced.Theclasswillfocusongeneralmanagementofthestrategicactivity,orputitsimplyonstrategicmanagement.CourseLearningGoals:Thecentralobjectiveofthecourseistohelpstudentstobringthevisionintoaconcretereality.Ratherthanphilosophizingintheabstractabouttheattributestrategicmanagement,itofferpracticingbusinessstudentsadisciplinedprocessthatfacilitatestheformulationandimplementationofstrategytoallowthisdemandingtaskofidentifyingandimprintingthevisionofthefirmtobecomeameaningfulreality.ContentSummary:1.Whatisstrategyandthestrategicmanagementprocess?2.Evaluatingafirm’sexternalenvironment3.Evaluatingafirm’sinternalcapabilities4.Costleadership5.Productdifferentiation6.Verticalintegration7.Corporatediversification8.Organizingtoimplementcorporatediversification9.Strategicalliances10.MergersandacquisitionsPrerequisite:Youmusthaveatleasttakenacourseonmanagement.Textbook:StrategicManagementandCompetitiveAdvantage:ConceptsandCases,2006,J.B.BarneyandW.S.Hesterly,PearsonPrenticeHall.(華泰代理)Recommendedreferences:策略管理(W.L.Hill&G.R.Jones原著)，黃營杉譯（華泰）CourseRequirement:學生除了正常上課外，須做分組報告GradingPolicy:1.Classparticipation&Rquiz:20%2.Midtermexam:30%3.Finalexam:30%4.Termpaper:20%