091201发现中国(美卓中国市场策略思考)-中英文-rev

美卓·中国市场策略思考Metso·ThoughtsonmarketingstrategyinChina发现中国ExploreChina【关于我们】Aboutus【发现机遇】OpportunityInsight【解读生态】EcosystemRetrieval【重构品牌】BrandReconstruction【行动策略】ActionStrategyNO.1关于我们关于我们·发现机遇·解读生态·重构品牌·行动策略Aboutus创意：创见性智慧商业：一切专注于商业生态策略：洞察机会，整合资源，创新突破智业：商业是科学，也是艺术，以结果导向构建可操作方案SEPA定位SEPAPositioning创意商业策略智业机构CreativeBusinessStrategyAgencyOriginality:InnovativewisdomBusiness:Focusonthebusinesseco-systemStrategy:Opportunityinsight,resourcesintegration,innovationandbreakthroughIntelligenceIndustry:Businessisascienceaswellasanart,constructingthefeasibleplanwithresult-orientedmethods.SEPA囊括来自新华社等全球知名新闻通讯社、商业咨询机构、投资机构、营销策略机构、传播公关专业咨询机构与国内重要媒体的精英，长期的商业实践赋予SEPA丰富的中国商业智慧与成功经验，并在不断与企业决策者分享的过程中进一步提升。SEPA：商业领域的夏尔巴人SEPA：SherpainBusiness决策人的立场创想者的思想手艺人的专业SEPAcompriseselitesfromtheworld-renownednewsagencies,businessconsultancies,investmentinstitutions,marketingstrategyagencies,publicrelationsagenciesandmajormedias.SEPApossessesawealthofglobalbusinesswisdomandsuccessfulexperiencethroughlong-termpracticeinbusiness.Decision-maker’sPositionInnovator’sIdeaCraftsman’sSkillSEPAhasalreadyestablishedaneffectiveconsultantsystemwithinternationalvisionandChinesewisdom.LosAngelesBeijingShanghaiMediaCompanyInvestmentCompanyMarketResearchCompanyPublishCompanyTVCProductionCompanyStrategicPartners全球视野、中国智慧GlobalView&ChineseWisdom中国蓬莱中国洋县与中国及全球众多知名企业决策人共同分享智慧，使SEPA获得丰富的商业与市场策略经验。SEPAobtainedampleexperienceinbusinessandmarketingstrategybysharingwisdomwithmanyfamousdecisionmakershomeandabroad.-Coca-Cola-Huggies-Kotex-Unilever-COFCOWines-GreatwallWine(COFCO)-ChateauJunding(COFCO)-Knorr-ShanxiVinegarSupermarket-Kimberly-Shiseido-Royal-Jianlibao-Tencent-Sohu-TheBandker-Airmedia-ChinaSportsPress-Fluke-Heidenhein-Alcatel·Lucent-Nike-WildAid-KerryEASLogistics-HongKongJockeyClub-Meeceders-Benz-Amsterdam-NewWorld-Disneyland-Penglai,China-Yangxian,China-ChinaCiticBank-ICBC-CITIC-Prudential-Aviva-Cofco-SDICTrust-ZhonghaiTrust-Shell-CaterpillarSEPA哲学：生态决定生存SEPAphilosophy:ThefittestsurvivesBiologySpeciesBusinessSpecies■Onlythebestandmostsuitablespeciescansurvivetheecologicalcompetition.■Therewillbenotwoidenticalspeciesintheworld.■Themostlong-livedspeciesarenecessarilythemostbeneficialtothesurroundingecologyones.■Eachspeciesmusthaveacoreviabilitytosurvive.■Onlythebestandmostsuitablecompaniescansurvivethebusinesscompetition.■Therewillbenotwoidenticalcompaniesintheworld.■Themostlong-livedandhealthiestbrandsmustbethemostbeneficialtothesurroundingones.■Eachbrandsmusthaveacorevalue.SEPA：商业生态系统能力路径生态商业生态体系Eco-BusinessSystemEco-Business商业生态■Nocompanycanexistanddevelopindependently.■Society,culture,industry,market,consumingandbrandinteractswitheachother;Integrateproductresources,industryresources,humanresources,technicalresources,powerresources,capitalresourcesandeventresources■Valuedeterminehowthecompanydevelops■Changeistheonlyconstant.【OneEcology】SEPAMethodology:Eco-BusinessSystem适者生存，而非强者生存。Thefittestwillsurvive,ratherthanthestrongest.生物如此，品牌也是如此！Thisgoldenruleappliestobrandsaswellastocreatures.NO.2发现机遇关于我们·发现机遇·解读生态·重构品牌·行动策略OpportunityInsight理解任务UnderstandingthetaskStrategy&BlueprintforMCTmarketinginChina中国市场策略及蓝图生意的未来就是策略的指向Thefutureofbusinessistheorientationofourstrategy中国机遇·市场业绩OpportunitiesinChina·MarketPerformance矿山行业Mining建筑行业Construction业绩从何而来：Wheredoestheexcellentperformancecomefrom?高市场占有率HighMarketShare60%的订单从老客户来60%oforderreceivedarefromourregularcustomers主要业绩增量：建筑市场发力Majorgrowthmargin:theconstructionindustry核电、水电等高端市场占有率高HighMarketShareinHigh-endmarket中端市场被国内企业占据Mid-endmarketisoccupiedbydomesticmanufacturers两个关键词：竞争与客户Twokeywords:CompetitionandCustomer竞争关系与消费关系的洞察，决定策略的制定Fullyunderstandtherelationshipsofcompetitionandconsumption;mapoutthestrategy山特维克·未来之矿世邦·创新与创造山宝·中国破碎机生产与出口基地………………美卓如何在混战中占据竞争优势Howtogetanedgeinbrutalbusinessjungle?Sandvic·MingforfutureShibang·InnovationandCreationShangbao·ThelargestcrusherproductionexportbaseandthetopqualitymetallurgicalequipmentinChinaMetso面对混战竞争的思考路径Pathtothroneinthejungle正面迎敌、杀出血路Carveoutawayinthefaceofopposition其他Oranother大量人、财、物的投入，更多的精力与时间，不可预知的结果Alargenumberofpeople,financial,andmaterialinputs;moreenergyandtime;theunpredictableresults？OR中国智慧的选择TheoptionwithChinesewisdom先胜而后战是故百战百胜，非善之善者也；不战而屈人之兵，善之善者也。故上兵伐谋，其次伐交，其次伐兵，其下攻城。跳出竞争看竞争，谋定而后动Examinethecompetitionoutofcompetition,prudentplanningbeforeaction《孙子兵法》谋攻篇Hencetofightandconquerinallbattlesisnotthesupremeexcellence,whichliesinbreakingtheenemy'sresistancewithoutfighting.Thusthehighestformofgeneralshipistobalktheenemy'sruse;thenextistocalmthefightingforcethroughdiplomacy;thentoconfrontsoldiersinthebattlefield;theworstofallistobesiegewalledcities.TowinfirstandfightthenTheArtofWarbySunTzuHowtowinfirst?兵者，诡道也。Allwarfareisbasedondeception.《孙子兵法》始计篇TheArtofWarbySunTzu凡战者，以正合，以奇胜。故善出奇者，无穷如天地，不竭如江河。Inallfighting,thedirectmethodmaybeusedforjoiningbattle,butindirectmethodswillbeneededinordertosecurevictory.Indirecttactics,efficientlyapplied,areinexhaustibleasHeavenandEarth,unendingastheflowofriversandstreams.《孙子兵法》兵势篇TheArtofWarbySunTzu以正合·以奇胜Tojoinbattlewithdirectmet