ABC集团的战略管理04051197打印稿FIN

国内图书分类号：国际图书分类号：西南交通大学研究生学位论文ABC集团的战略管理年级二○○四级姓名廖文勇申请学位级别硕士专业工商管理(MBA)指导教师熊件根二○○六年十月ClassifiedIndex:U.D.C:SouthwestJiaotongUniversityMasterDegreeThesisTheStrategicManagementofABCGroupGrade:2004Candidate:LiaoWenyongAcademicDegreeAppliedfor:MasterSpeciality:MBASupervisor:XiongJiangenOct.2006西南交通大学硕士研究生学位论文第I页摘要随着国内民营经济的迅猛发展，我国家族式企业己进入一个快速发展阶段，家族企业因其自身的优势在当前市场经济条件下占有一席之地，并呈现出积极的发展态势。本文研究的主要内容就是国内某著名家族企业ABC集团的战略管理，着重分析了ABC集团的特点和阻碍其持续稳定发展的各种因素，并从企业战略发展的角度提出如何改进ABC集团的战略管理。本文研究的主要思路是：首先阐述家族企业战略理论的国内外研究状况，从中确定本课题的研究理论和研究方法，随后，深入分析家族企业的优势和缺陷，并从ABC集团的发展历程出发，分析ABC集团目前所面临的困境，找出困扰ABC集团发展的原因；在对ABC集团进行困境的战略分析中，从内因和外因两个方面深入研究，采用BCG产业模型与SWOT分析法，分析ABC集团的优势、劣势、机遇和挑战；结合ABC集团的发展历程，选择合适的战略，采用系统平衡思想，并结合企业的文化发展，提出有效的战略管理方案；最后对ABC集团的战略管理有效地实施提出对策。关键词：家族企业；战略管理；发展模式；企业文化西南交通大学硕士研究生学位论文第II页ABSTRACTFollowingwiththerapiddevelopmentofnongovernmentaleconomy,thefamilyfirmhasenteredafastdevelopingstage.Thefamilyfirmhasplayedanimportantroleandbecomesmoreandmorepowerfulbecauseofitsadvantages.Thecontentofthisthesishasstatedthestrategicmanagementofafamousfamilyfirm-ABCgroup,thecharacteristicsofthegroupandthefactorsthataffectthedevelopmentofthegrouparediscusseddeeplyandalsoaproposalwasputforwardonthestrategicmanagementfortheABCgroupfromthepointofviewofenterprisestrategicdevelopment.Therelevanttheoryofstrategicmanagementforinternationalanddomesticfamilyfirmisdescribedatthebeginningofthethesis,theadvantageandtheweaknessofthefamilyfirmisanalyzeddeeply,andthedifficultpositionofABCgroupisstudiedfromtwoaspects:internalreasonandexternalreason.UsingBCGFrameworkandSWOTmethod,thestrength,weakness,opportunitiesandthethreatofABCgroupareanalyzed.Finally,combiningwiththedevelopmentcourseofABCgroupanditsculture,acountermeasureispresentedforABCgrouptocarryoutaneffectivestrategicmanagement.Keywords:FamilyFirm,StrategicManagement,DevelopingMode;EnterpriseCulture西南交通大学硕士研究生学位论文第III页目录第1章绪论...........................................................................................................11.1问题的提出...................................................................................................11.2国内外研究现状...........................................................................................21.2.1国外家族企业战略理论与实践研究.................................................21.2.2国内家族企业战略理论与实践研究.................................................41.3本文研究内容及研究方法...........................................................................5第2章家族色彩浓厚的ABC集团成长历程与困境.............................................62.1家族企业的释义与普遍性...........................................................................62.2家族企业的先天优势...................................................................................92.3家族企业的后天不足..................................................................................112.4ABC集团的发展历程................................................................................132.5ABC集团面临的困境................................................................................162.5.1多元化战略导致现金流的窘迫，出现结构性停滞.......................162.5.2家族式管理的信任危机...................................................................162.5.3家族式管理下的人才流失...............................................................172.5.4“观众”与“看客”文化以及低士气的弥漫........................................18第3章困境的战略分析.........................................................................................193.1外因分析.....................................................................................................193.1.1民营企业的经商环境.......................................................................193.1.2证券市场的逐步规范化...................................................................213.1.3民营家族企业融资渠道分析...........................................................233.2内因分析.....................................................................................................253.2.1族企不分，合理的公司治理结构残缺...........................................253.2.2企业战略缺乏系统性.......................................................................273.2.2.1ABC集团产业定位分析........................................................27西南交通大学硕士研究生学位论文第IV页3.2.2.2ABC集团战略定位分析........................................................303.2.3企业文化缺失...................................................................................36第4章战略管理.....................................................................................................424.1战略选择原则.............................................................................................424.2能力聚焦战略.............................................................................................434.3系统平衡战略.............................................................................................434.4文化战略.....................................................................................................474.5战略发展模式分析.....................................................................................484.5.1内部整合创新型成长模式...............................................................494.5.2外部联“网”型成长模式................................................