青岛航海中心商业项目商业营销及招商建议书

二零零七年五月May2007呈交PreparedforQingdaoSailingClub青岛航海中心商业项目ProposalforRetailMarketingandLeasingServices商业营销及招商建议书WindCatcherMarineCo.Ltd青岛风之帆航海运动有限公司CONTENTS1.0INTRODUCTION...............................................................................11.0介绍...................................................................................................12.0OURLEASINGOBJECTIVES.................................................................12.0我们的租赁目标..................................................................................13.0SCOPEOFSERVICES...........................................................................33.0服务内容............................................................................................34.0Atrueleasingpartnership...............................................................124.0可靠之合作伙伴................................................................................125.0CBRichardEllisPROJECTLEASINGTeam........................................145.0工作团队..........................................................................................146.0TrackRecord...................................................................................166.0往绩简述..........................................................................................167.0Basisofappointment......................................................................237.0专业服务费用................................................................................238.0Conclusion.....................................................................................258.0总结.................................................................................................25APPENDIXA–CV....................................................................................26附件A-简历..........................................................................................26-1-1.0INTRODUCTION1.0介绍CBRichardEllisisdelightedtohavetheopportunitytosubmitaproposaloutlininghowwecanassistWindCatcherMarineCo.,LtdtoleaseQingdaoSailingClubinQingdao.Duetoopeninthesecondquarterhalfof2008,QingdaoSailingClubcomprisesanareaofapproximately11,000sq.m.insize世邦魏理仕十分荣幸应青岛风之帆航海运动有限公司邀请呈交这份青岛航海中心商业项目的招商服务建议书，供贵司参考。青岛航海中心商业面积为一万一千平方米，将于2008年二季度开业。Asyouareaware,CBRichardEllisoffersitsclientsaroundtheworldauniqueretailconsultingandleasingcapability.FormedbythemergerofREInternational,CBCommercial(U.S),HillierParker(UKandEurope)andInsignia(Worldwide),wehavethewidestnetworkofretailprofessionalsglobally.如贵司所闻，世邦魏理仕为其客户提供整体及全球性优质之零售顾问及租务服务。本司由魏理仕国际，美国CBCommercial，HillierParker(英国及欧洲)及显盛合并而成立，我们拥有全球覆盖最广之零售专业顾问。2.0OURLEASINGOBJECTIVESOurobjectiveinworkingwithWindCatcherMarineCo.,LtdistoleaseQingdaoSailingClubisverysimple-tosecurethebesttenantsavailableintheglobalmarketplaceatthehighestpossiblerents.2.0我们的租赁目标在与青岛风之帆航海运动有限公司的合作中,我们在租赁青岛航海中心商业的目标非常简单-以最高的可能价格，获取最好的希望租户。Inorderforustobeabletomeetthisobjective,howeveritisimportantthatwehavetherightfoundationsinplace.Thismeansensuringthatweproceedonastep-by-stepbasis.Failuretoadheretothisprinciplemaymeanthattheleasinginitiativeiscompromisedeitherinitsinabilitytosecuretheretailersthatare为了达到此目标，正确的基础就显得尤为重要，这意味着需要一个按部就班的基础来予以保证。如果没有很好地坚持这一原则,那势必就会导致或者不能取得预期的客户，或者不能取得理想的租金的结果。-2-mostdesirable,ortoachieverentsthatarenotinlinewiththepotentialthatexists.Youhave,ofcourse,alreadydemonstratedadesiretoproceedinthismannerbycommittingtimeandresourcestothecrucialdevelopmentplanningstages.很显然,贵方已表明愿意把时间和资源花费在关键发展计划阶段.RetailDevelopmentPlanningArchitectureDesignBriefLeasingPreparationSTEP1SettingDevelopmentParametersMarketStudiesConceptualPlanTradeMixPlanDesignReviewGeneralLeasingSTEP4Pre-openingsettingup/promotionalPlanOpening/RetailOperationProjectManagement&ConstructionManagementArchitectureDesignConceptualPlanPreliminaryArchitectureDesignPanDevelopment&ConstructionPlanDevelopmentofAs-Built.DrawingsLegalDocumentation&TenderProjectManagement&ConstructionCommissioning&OccupationPermitOPENOPENAnchorTenantLeasingSTEP2STEP3-4-3.0SCOPEOFSERVICES3.0服务内容STEP1.PRE-LEASINGPREPARATIONBeforecommencingtheleasingcampaigninearnest,itisimportantthatwehaveassembledalloftheinformationthatweneedtotalktotargettenantswithauthorityandcredibilityaboutQingdaoSailingClub.Inourexperienceweusuallyonlygetonechancetoimpressaretailer,andfailuretoprepareproperlymayresultintheundersellingoftheprojectatatimewhentheseretailersarebeingpresentedwithmultipleopportunitiesinQingdao.第一部份–租赁前期工作之准备在开展租赁工作前，其中最重要的是我们需要准备有关项目资料，确保每名目标租户得到更准确资料和对青岛航海中心商业有更充份了解。根据我们以往的经验，能向零售商进行推介项目活动的机会可能只得一次，而且在青岛亦有很多商场发展项目供他们选择，固此更加要把握这次弥足珍贵之推介项目之机会。zMARKETINGCONSULTANCYBeforecommencingtheleasingcampaigninearnest,itisimportantthatweassemblealloftheinformationthatweneedtotalktotargettenantswithauthorityandcredibilityabouttheQingdaoSailingClub.Ourrolewillprimarilybetorecommend,co-ordinate,manageandadviseupontheinitialmarketingcampaign,in-conjunctionwithspecialistconsultants.Duringthisphasewewillprovidethefollowingscopeofservices:•Prepareanoverallmarketingbudget•Prepareamarketingtimelineandcriticalpatha