上海建设国际会展中心之战略探讨

上海交通大学硕士学位论文上海建设国际会展中心之战略探讨姓名：徐骎申请学位级别：硕士专业：国际贸易指导教师：徐云珠20040101THESTRATEGICSUGGESTIONSONBUILDINGTHEINTERNATIONALCONVENTIONANDEXHIBITIONCENTEROFSHANGHAIABSTRACTThedevelopmentofconventionandexhibitioneconomyhasstrongrelationshipwiththelevelofeconomy.Itkeepspaceswiththedevelopmentofglobaleconomics.Andithasverystrongeffectoneconomyandhasbecomeaboostertotheglobaleconomy.TheEXPO2010willoffershanghaiagreatchancetobecomeaworld-classcityofconventionandexhibition.Inshanghai,theconventionandexhibitionindustryhasbeenconsideredasoneofthemostemphasizedmetropolitantypeserviceindustry.ItisnecessarytomakeShanghaitheInternationalConventionandExhibitionCenterfordevelopingsocialismmarketeconomyandacceleratingtheprogressofconnectionwiththeworld.ShanghaialsohassomecorrespondingadvantagesinChina.Therefore,accordingtothesuccessfulexperienceofotherInternationalConventionandExhibitionCentersandcurrentcircumstanceofShanghai,wecanmakeShanghaitheConventionandExhibitionCenterofChinaquickly.Exhibitionandconventioneconomycouldpromotethedevelopofshanghai,YangtzeRiverDeltaandeventhewholecountry.Nowthereisstillagapbetweenshanghaianddevelopedcountryinhistoryandexperienceofexhibitionandconventioneconomy.Andveryfewinstitutionsleadsystematicallystudyonthetheoryandpracticeoftheconventionandexhibitionindustry.Accordingly,itisveryimportantboththeoreticallyandpracticallytoresearchontheproblemofbuildingShanghaitheInternationalConventionandExhibitionCenter.Thisdissertationincludeseightchapters,inwhichweuseSTOTanalyticalmethod.Thefirstchapter:foreword;thesecondchapter:introducethetheoryondefinition,charactersandinfluenceofExhibitionandConventionEconomy;thethirdchapter:introduceExhibitionandConventionEconomy’stheorigin,historyandstatusquoinChinabriefly.Theforthchapter:setforththenecessityofShanghai’sbuildinginternationalexhibitionandconventioncenter.ThefifthchapterstudythestrengthandopportunitiesofShanghai’sbuildinginternationalexhibitionandconventioncenterinthefollowingaspects:natureenvironment,traffic,economy,financialmarket,cityInfrastructure,internationalcooperationandgovernmentsupport.Inthischapter,accordingtomyresearchgains,Igeneralizethebasiccharacters,modelsandexperiencesofotherinternationalexhibitionandconventioncenters.Inseventhchapter,IanalyzetheweaknessandcompetitionthreatsofShanghai’sbuildinginternationalexhibitionandconventioncenter.Theeighthchapter:setuptheblueprintofbuildinginternationalexhibitionandconventioncenter,whichincludestwosteps:firststep,makeShanghaitheexhibitionandconventioncentersofAsiaandPacificby2020;thesecondstep:buildtheworldexhibitionandconventioncenterinShanghai.Inthisdissertation,Igivetensuggestionsonthisgoal:1.transferthegovernmentfunctions,strengthentheconventioninstitutions;2.constitutethelong-termdevelopmentstrategy;3.exerttheeffectofconventionunion;4.foundtheinternationalexhibitionandconventionenterprise;5:brandstrategy;6.improvetheservicequalityofauxiliaryproject;7:enhancetheinternationalcooperationandjoinworldexhibitionandconvention;8:developprofessionalexhibitionandconventionsandenhanceeconomicprofitability9:learnfromothercitiesandgetthewin-winresult;10:cultivatethetalentsonexhibitionandconventionindustrybymanytrainingmethods11:foundtheexhibitionandconventioneconomyresearchcenterandacceleratethedevelopmentoftheoryandresearchonthissubject;12:adoptmoderntechnologies,especiallyITtechnologies;13:denelopinformationcommunicationandpromotepropagation;14:improvecitizenqualityandcultivatecityspirit.KEYWORDS:exhibitionandconventioneconomy,Shanghai,internationalexhibitionandconventioneconomycenter,suggestion120041821——234————5678TheMultiplierEffectofConvention&ExhibitionIndustry910——111213141516171819202002GDP45004500GDP2000109343.5%1/42002142518.3%200334%59.2%215GDP9-11%2007GDP8000GDP55-60%200322——2324——25262728293031——3233“”3435———3637——383940414243444546WTOWTOWTO474849————MilitonT.Astroff,JamesR.Abbey200250——5152200418303上海建设国际会展中心之战略探讨作者：徐骎学位授予单位：上海交通大学相似文献(10条)1.会议论文梁文国际会展中心的经营与管理2007国际会展中心经营管理好坏的评判标准,往往是能否赢利以及客户的回头率与观众的满意度。由于定性的分析带有主观成分,不能准确地提供量化的分析依据,得出的结论常常与客观现实不相符,因而经营管理者往往忽略工作中存在的问题,即使承认有问题也难以找到原因,更谈不上找到解决问题的方法。笔者曾长期从事合资饭店和大型展览中心的领导工作,认为目前饭店经营管理工作中经常使用的一些指标,如客房出租率和客房租金平均收入等,可以移植到会展中心的经营管理上来,成为分析经营情况、指导各项管理工作的关键指标。本文论述了场馆每平方米利用率、场馆每平方米收入、每平方米毛利润率与场馆总毛利润率、市场渗透率以及顾客回头率。2.期刊论文史丹丹.李阳浅论如何构建郑州区域性国际会展中心-黑龙江科技信息2008,(26)现代会展业拥有巨大生机和发展潜力,它已成为城市与城市之间实力和形象的竞争.郑州市应在推进工业结构优化升级的同时,加快会展、文化、旅游、金融等现代服务业发展,努力实现先进制造业与现代服务业的双重升级.大力发展会辰经济,构建郑州区域性国际会展中心至关重要.3.期刊论文曹辉.周文娜.CaoHui.ZhouWenna会展经济的规划设计——甘肃国际会展中心规划及建筑方案设计-工业建筑2009,39(6)会展中心建筑是会展经济的硬件设施,是发展会展经济带动地区发展的功能核心.结合实例探讨了对创造可持续发展会展经济模式的一些具体规划实践方法.4.期刊论文何放从成都国际会展中心现象看会展经济生态圈的形成-市场论坛2004,(6)通过对成都国际会展中心经营思路管理理念的考察,由表及里,深入对成都国际会展中心现象进行深层次的思考,其特色的创新,商业与会展业的结合,创造新的市场,运作效益佳,并为就业提供机会5.期刊论文会展经济蓬勃兴起-今日重庆2006,(3)会展经济作为21世纪的朝阳产业,它具有聚集人流、物流、资金流、信息流等产业拉动效应.随着重庆国际会展中心在南岸区的建成和投入使用,特别是第五届亚太城市市长峰会在国际会展中心的召开,为南岸打造会展经济奠定了良好的基础.南岸区委、区政府把会展经济列为了全区五大经济业态之一,提出了打造会展在南岸,以亚太城市市长峰会召开为契机,进一步营造会展氛围,使会展经济成为我区继吃在南岸、住在南岸、旅游在南岸之后的又一大品牌,从而促进南岸商贸流通的持续、快速、健康发展.6.会议论文龚维刚.刘日煦努力将上海打造成国际会展中心城市2009本文简单介绍了上海会展业的发展过程，分析了上海己具备建设