湖南路桥建设集团公司战略研究

湖南大学硕士学位论文湖南路桥建设集团公司战略研究姓名：梁振西申请学位级别：硕士专业：@指导教师：单汨源20070508IIIIIAbstractByanalyzingexternalandinternalenvironmentoftheenterprise,enterprisestrategyresearchistofindthelinkpointatwhichtheenterprise'sresourcematchesexternalenvironment,anddesignatethelong-termdevelopingdirectoftheenterprise.Inrecentyears,theindustryofroadandbridgeisfacedwiththechangeofdomesticandoverseasenvironment,thesituationoftheincreasinglyfiercelymarketcompetition,thiswillbringopportunitiestoHunanRoadandBridge,italsobringsagreatthreat.Inaddition,duetoasinglesystem,abadconfiguration,anunfitmechanism,thetrendofoperationeffecthasgraduallyworsenedrecently.Atpresent,thecompanyisfacedwiththeproblemofintegratingbusinessresources,improvingthemanagementlevel,changinginthegrowthmode,remodelingthedevelopmentthinking.AfteranalyzingthemacroscopicalenvironmentandtheindustrialenvironmentofHunanRoadandBridge,theopportunitiesandthreatsinitsexternalenvironmentweregained.Hunanbridgeinternalresources,capabilitiesandmanagementwereanalyzed,theadvantagesanddisadvantagesofHunanRoadandBridgeinsidewerefoundout.ThemainbusinessandmarketdevelopmentprospectsofHunanRoadandBridgewereanalyzedbythenumbers.Basedontheaboveanalysis,thedevelopmentstrategyofHunanRoadandBridgewasdesigned.Thestrategicobjectivessystemwasestablished.Theenterprise'sbusinessdevelopmentstrategywasbroughtforward.Atlast,inordertoensuretheimplementofstrategy,constitutingasecuritysystemoftheimplementationofthestrategywaspointedout,whichincludesideasystem,organizationsystem,culturesystem,humanresourcessystem,etc.KeyWordsHunanRoadandBridgeCompetitiveEnvironmentStrategyResearchVII1.1...................................................................................................31.2............................................................................................72.1.....................................................................................................152.2..............................................................................184.1..........................................................................................415.1......................................................................................44I1______25-1-11.121200634820066000200620108%20002.317002010202071315287.1[1]WTO2005[2][3](1)(2)(3)(4)(5)(6)-2-1.21954198541199220012002500,A1.1302080001500018-3-1.11.31.3.1[4][5].[6][7][8]-4-[9][10].[11]1.3.2[12]1.3.2.120601.3.2.2·551.3.2.319901.3.2.420901991.-5-[13]1.3.31.3.3.1PESTPEST[14](1)PPolitics(2)EEconomicGDP(3)SSociety(4)TTechnology1.3.3.2[15][16][17]12-6-3[18]1.3.3.3SWOTSWOT2080[19]SWOTStrengthWeaknessOpportunityThreatSWOT[20]SWOT1.3.3.4[21]BostonConsultingGroup[22]1“”2“”34[23]1.4-7-,1.2-8-22.12.1.11WTO23200322720035-9-420032.1.2GDP7.5%9%[1][24]2.1.3123-10-2.1.4ISO14000ISO9000ISO140002.1.51251%10%15%-11-2.22.2.112005347467001GDP7.01%23-12-2.2.212[25]34-13-56-14-2.2.3122.2.42.1[15]-15-2.12.2.4.112004362WTO2.2.4.22.2.4.3-16-8002.2.4.41232.2.4.5-17-2.2.51200223BOTEPC2.2-18-2.242.3(1)(2)(3)(4)WTO(1)WTO(2)(3)(4)-19-33.13.1.11200148753332200219133.1.21405340354056%0.25%10220040002003-20054%3.65%-20-21200614571/3956%2.3%6428368811310[26]32006123119361457955398835300200201580501562-3153.1.3-21-[27]189737.433.2200651216035250%100501142006452006272192AB200231998199815029%7245%7822%20068516%50002000199820002520002002190200247820064159%2004200823846%8553%15343%-22-3.1.4135309.4855,833,126200367,456,227.411,623,101.420055.9%6.5%3.9%5.6%7.1%3.23.2.11200141.82%200526.28%[28]-23-21993A1998C5SAMAR70003003.2.212-24-3.2.3123-25-2453.2.412006337.2622.925.23[29]420063100-26-50.81.21.361.162.381.695720073525.75620015.02%200528.67%24.37%14.14%3.36%3.7%1.56%3.2.53.33.3.112-27-36[30]3[31][32]43.3.21-28-[33]ISO900023-29-55%4[34]200735-30-[35]3.4(1)AA(2)(3)(4)(1)(2)(3)(4)-31-44.14.1.14.1.1.1135653514548%2002200720092200528.25.2200613.922.3200332200626200322.5200636.24.14.12002-200620022003200420052006142834311914167153235372628.213.95.222.36.1522.526.8833.436.2-32-4.1.1.21310520230001500400032303202005118200616124.1.1.3-33-4.1.215-5.52004202045963.540%20074.220105-5.560%-65%20101.5-2.01.6-1.71.6-1.82350016935278816932.381010350029260003578.5062000881999-20063.32-34-175578.50624.5564.24.2.14.2.1.111646926141168467951010941%20062006200220032.9420045.6720051.2520061.81200420052006200320044.24.22002-2006200220032004200520065254432301848454.942.945.671.251.81-35-4.2.1.21300010526007.980100250012AAAISO90015-30048635.1//581212333032.473127845150023885%2005153500427-36-AAA150124.2.1.34.2.21207201133702-37-4.34.3.14.3.1.19696200220032004580020051.14.3.1.21(1)G84(2)200375.5170%(3)BOT863(4)-38-2150006000400113207182600TBM2EPB83/12KW/93051773141D234.3.2-39-152020004.44.4.12004121430914.4.246%2312-40-4.4.377%23%54%11%35%12004-20072008-202718222.71935%65%22.719*35%*77%*54%*=3.30631.22.83200620304.48.54.54.1-41-[36]ABCDEFGHABCDEFGH4.1-“”“”--42----43-55.12-45.2[37]5.2.1-44-5.2.25.15.15.2.2.15.2.2.2……-45-5.2.2.35.32007-201010010180105.45.4.15.4.1.120085.4.1.2200831000083002-46-200720081/51/71-2201060000