2019-2020学年高中英语 Unit 4 Sharing课件 新人教版选修7

Unit4SharingNewkindofadvertising网红到底有多大的影响力？You'veprobablyseenalotofadvertisements(广告)onTVandontheinternet.Infact,youprobablythinkyou'veseeneverypossiblekindofadvertisement.Well,maybenot—nowanewtypeofadvertisingiscoming.Recently,insideUniversalStudiosintheUS'Hollywood,California,fivesocialmediastarsmade30secondvideostopostonsocialmediabeforethesecondseasonofNBCcomedySuperstore(《爆笑超市》).Eachofthemhadtomentionthecomedy.Infact,thesepeoplehaveaspecialname—influencers,meaningthattheyareonlinestarswhommanypeoplefollowontheinternet.①Televisionnetworksandstudiosaretryingtousethemtoattractmoreyoungpeople.InfluencersusuallyhavethousandsoffollowersonsocialmediaandonlinecontentplatformssuchasInstagram,YouTube,Twitter,VineandSnapchat.Themostsuccessfulonescancountmanymillionsofpeoplewhowatchthemdaily.Somesharevideosoftheirdailytripstothesupermarketordinnerdates.Othershavebuiltcareersonperformances，likemakingcomedyandreviewingvideogames.“Partofwhatmakesinfluencerspowerfulisthattheirfollowersfeeltheyhaveadeeperconnectiontothem，”②saidRachelFletcher,supervisor(主管)ofdigital(数字的)strategyforadvertisingandmarketingagency(机构)RPA.Sohowpowerfulisaninfluencer?Earlylastyear,aboutayearbeforeDisneyreleasedZootopia(《疯狂动物城》),studioexecutives(经理)discussedthepossibilityofaddinganinfluencertotheanimated(动画的)movie'svoices.“Whatifwewentastepfurtherandputsomeoneinthemovie,animatingthemandtheirpersonality？”saidAndreFonseca,vice(副的)presidentofdigitalmarketing(营销)atWaltDisneyStudios.DisneygaveZachKing,asocialmediastarwhoperformsmagictricks,thesmallroleoftheMuzzledWolfinthefilm.DisneyalsocreatedananimatedclipthatshowedKing'scharacterperformingthetrickofjumpingthroughthebarsofajailcell(监狱牢房)．Kingpostedtheclip,whichshowedbothheandhisanimatedcharacterperformingthetrick,onInstagram.Itwasviewed7.6milliontimesandgotmorethan8，000comments.Zootopia，releasedinMarch,hasmademorethan$1billion(6.77billionyuan)worldwide.“Hisaudienceismostlyaged1324，andforananimatedfilm,thatisadifficultgrouptoreach，”Fonsecasaid.“Ourviewerslooktotheseonlinepersonalitiesastheirfriends，”saidAdamBonnett,executivevicepresidentoforiginalprogrammingatDisneyChannelsWorldwide.“Thesepersonalitiesarepartof...theeverydaylivesofouraudience.”高考词汇post/pəʊst/vt.发布信息，张贴Companyannouncementsareusuallypostedonthenoticeboard.platform/ˈplætfɔːm/n.平台，论坛Amobilephonecanbeamusicplayer，agamemachineandaninformationsharingplatform.add...to...把……增加到……I'lladdyournametothelist.trick/trIk/n.戏法，诡计，窍门Hedidn'treallylosehiswallet－thatwasjustatrick.长难句分析①Infact，thesepeoplehaveaspecialname—influencers，meaningthattheyareonlinestarswhommanypeoplefollowontheinternet.本句的主干为：Thesepeoplehaveaspecialname，现在分词短语meaning...作伴随状语，补充说明influencers的含义；that引导宾语从句；whom引导定语从句，修饰先行词onlinestars。②Partofwhatmakesinfluencerspowerfulisthattheirfollowersfeeltheyhaveadeeperconnectiontothem.本句的主干为：Partofwhatmakesinfluencerspowerfulisthat...。what引导名词性从句作主语；that引导表语从句；feel后面为省略了that的宾语从句。类别课程标准要求掌握的项目话题Helpingothers；voluntaryworkairmailfortnightroofmuddytextbookconceptweeklyrelevrectangularadjustplatformbroomtinjarsniffparticipateinterpretergrillotherwiseprivilegepaperworkarrangementtoastcombastronautanglecataloguedonatevoluntarypurchaseanniversaryseedsewoxtrunktractorKenyaclicktailorpoliticaldistributedistributionsecurityoperateclinicantremoteweedrectangle词汇hearfrom(be)dyingtotheotherdaydryoutdryupinneedsewingmachinetrunklibrary功能时间顺序和逻辑关系(Timesequenceandlogicalrelations)Whywouldyou...？Thereasonsisthat...BecauseIwanttosharewithothers...Howcouldyoudothat...？First，findsomeinformationthrough...Then/Justatthattime/Afterthat/Afterwards/Next/LateronIntheend/Atlast/Finally...语法复习限制性定语从句(RevisetherestrictiveAttributiveClause)I'veincludedsomephotoswhichwillhelpyoupicturetheplacesItalkabout....andIdidvisitavillagewhichisthehomeofoneoftheboys，Tombe....firstupamountaintoaridgefromwherewehadfantasticviews...Theonlypossessions(that)Icouldseewereonebroom,afewtinplatesandcupsandacoupleofjars.SectionⅠWarmingUp&Reading(Ⅰ)(阅读词汇篇)一、单词过关1．__________n.屋顶；车顶2．__________adj.遥远的；偏僻的3．__________vi.&vt.调整；(使)适合__________n.调整4．__________n．特权；特别优待5．__________n．安排；排列6．__________n．观念；概念7．__________n．台；平台；讲台；(火车站的)月台8．__________vi.参与；参加__________n．参加；参与__________n．参与者9．__________n．航空邮件10．__________n．两星期11．__________adj.&adv.每周的12．__________adj.有关的；切题的13．__________n．作口译的人答案1．roof2.remote3.adjust；adjustment4．privilege5.arrangement6.concept7．platform8.participate；participation；participant9．airmail10.fortnight11.weekly12.relevant13．interpreter答案1．F2.F3.T4.T5.F二、语篇速查Ⅰ.Fastreading：Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext.1．Theclassroomsaremadeofbricksandtheroofsofgrass.()2．Italwaystakestheboysonlyafewminutestogettotheschool.()3．ScienceisthemostchallengingsubjectforJo.()4．WhenJoandJennyarrivedatthevillage，theyshookhandswithallthevillagers.()5．Tombethrewoutthetincanbecauseit'sverydirty.()Ⅱ.Carefulreading：Readthetextandchoosethebestanswerforeachquestion.1．Thepurposethattheauthorwrotethisletteristhat__________．A．shewantedtotellRosemaryherteachinglifeinth