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重庆大学硕士学位论文石化行业成本控制策略研究姓名:罗廷明申请学位级别:硕士专业:工商管理指导教师:刘斌20060501I1.SWOT2.3.,IIABSTRACTWiththeadmissionofChinaintotheWTO,theChinesepetrochemicalindustryhasexperiencedafiercecompetitionwithinternationalplayersinthisfield.WhatstrategiestheChinesepetrochemicalproducersshouldtaketoimprovetheircompetitivenesstoaccomplishsustainablecompetitiveedgesissignificanttogrowtheChinesepetrochemicalindustry.Thisarticleelaboratedtheproductioncharacteristicsofthepetrochemicalindustry,businessoperationfeatures,andcostcharacteristics;andalsoexaminedthestatusofthepetrochemicalindustry,tryingtoidentifytheproblemsexistingwiththecostofChinesepetrochemicalindustry,andaddressedthereasonsbehindit,thenthisarticleprimarilyillustratetheintegrateddevelopstrategyinthepetrochemicalindustry,andfinalizedcostcontrolstrategy,Thefollowingconclusionsareresulted:1.BasedonexaminationoftheclimateoftheChinesepetrochemicalindustryandapplicationofthePortFive-Forcesmodeltheory,SWOTprinciple,itissuggestedthatthoughtheChinesepetrochemicalindustryisinahighlycompetitivearena,itisstillataverygooddevelopmentphase.TheChinesepetrochemicalindustryisquitestrongwithgoodmarketopportunityexceedingtheriskspresent,andtheinternaladvantagesexceedingremarkablythedownsides.2.ThestudybythisarticlesuggeststhatChinesepetrochemicalindustryshouldtakeaggressivestrategyforitsdevelopmentsoastopromoteitssustainablegrowthtoformthecompetitiveedgesforittodevelopcontinuouslyandvigorously.WiththeoutcomeoftheFive-ForceModelanalysisandthefactthatChinesepetrochemicalistechnologicallydisadvantageousatpresent,thecostleadingstrategyshallbethecoreofandthenaturalselectionbyChinesepetrochemicalindustry.OnlythiswaycantheChinesepetrochemicalindustryobtainandoweitscorecompetitiveadvantagesinpossessingthemarketsustainedcompetitiveness.3.InaccordancewiththeproductionandbusinessoperationcharacteristicsandcostfeaturesanalysisintheChinesepetrochemicalindustry,costleadingstrategyshallbeadoptedasaresult.Implementationofthestrategyofacquisitionandconsolidationtoattainthecapitaloperationefficiency,andthegrowthofenterprisesandimprovementofproductivityoftheemployees,wouldlowerthemanagementcostmarginally;andimplementationofintegratedstrategy,pluralisticstrategy,globalizationstrategy,wouldIIIreducethecostofrawmaterialprocurement,transportation,andmarketingexpenses;andimplementationofinnovationstrategywouldenhancethecycleeconomyandreduceenergyconsumption.Therefore,theChinesepetrochemicalindustryshallimprovethequalificationsofemployeesandenterprisesmanagementexpertisebycarryingoutstrategiesofacquisition,integrated,pluralistic,globalization,andinnovation;Throughalltheseefforts,agroupoflargeincorporationsandtransnationalenterprisegroupswouldcomeoutinChinesepetrochemicalindustrywithself-ownedintellectualpropertyrights,outstandingcorebusinesses,strongcoreadvantages,andinternationalcompetitiveness.Inthisarenatheywouldplayitslowcostadvantageincapitaloperation,resourcesallocation,technologicalinnovations,marketsdevelopment,etc,andthusenhancetheChinesepetrochemicalindustryinitsmarketcompetitivenessandcontrolability.Thisarticlecouldbereferredtobytheresearchersforpetrochemicalindustry’scostandstrategy,managers,investors.Keywords:petrochemical,costleading,strategysystem1111.11.1.121121.1.21320031.2201.2.1ShieldsYoung(1992)2Hansen&Mowen(1997)1JonesButler1988414PartridgePerren19945Anastas,KirchhoffWilliamson(2001)10MichaelCheolkyu(1999)7(ABC)SethiH.ZhangQ.Zhang(2000)6BankerHughes(1994)11ABCBooth(1992)3,PiotrAndrzej(2000)9Demchenko,KnopovPepelyaev(2000)81.2.2(1)(2004)3820001520200321(1995)37(2004)26(2)(1995)146PTA3500-4000/5%(2003)17200315199719(1995)40(2000)32(2002)34(2000)31(3)200316(2003)23(2003)2916200235200318(4)200222(2002)24(2003)25(2000)33(2002)27(2003)28(2002)30(2000)361.3SWOT171.1Figure1.1CostLeadershipStrategySystem123418SWOTSWOT1.41)2)3)2922.11(1)(2)210(3)(4)(5)()()2)(1)(2)(3)(4)211DCSPLC(5)3)4506008001100-17020MPa345MPa2.21)2)3)2124)5)1006)7)8)9)10)2132.31)()(2)200411194.011.6%51.1%33.3%49.9%50-65%(3)70/10/15/1/(4)2-3%214(5)(6)3153WTO,,3.1BP3.12004316Referencesforthisarticleinclude:petroleumrefiningandethyleneproductioncapacitiesarefromAmericanGasolineMagazine;andtheChinesecompanies’dataarefromtheirstatistics;andtheotherdataarefromtheconcernedcompanies’2004annualreportsorcalculatedfromtheirannualreports’data.1)2)200419.7%22.1%1.547.6%,3.12004Table3.1Threeoffshoreandonshorepetrochemicalcompanies’comparison3173)200250054.9%51.4%50050090%5075%5-504)5.6%31.6%62.8%500/900/31%305)2001896)71%5%-10%3183.2,,1)(1)(),(ABS/AS)90%43%31913%80%2000/204700/1250/2002567/238/45%(2)104040806080200670()8020151.8-220201201020203.54.51.72.748.5%60%200020303%2030980/82%9032010%2901992200374.2/;29%22202003(3)ABDO50%80%2)(1)200325.3/8~9/1/10321(2)(3)6597,20%30%33-63524HSE3.31)205032219581958197019651975108711992080808019811997;;19987()---30%199911200023232)BP4244(MichaelEPorter)19801985425WTOSWOT4.11)200320032)(1)200417500.94%35.53.6%426170.941.27%20042003BP253.30157.3181.8317.76%50.08%47.67%106.92%1029BP200414.98%21.73%4.39%90199810200441.20
本文标题:石化行业成本控制策略研究
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