西门子（中国）的利润与增长战略

上海交通大学硕士学位论文西门子（中国）的利润与增长战略姓名：朱卫星申请学位级别：硕士专业：工商管理(MBA)指导教师：陈继祥2005010910“”THEPROFITANDGROWTHSTRATEGYOFSIEMENSCHINAABSTRACTThisessayfirstintroducesSiemensanditsgeneralsituationsinChina.Second,underthedirectiveofbasicconceptsofstrategyandcompetitionstrategy,analyzesmultinationalcorporationstrainofthoughtsandmeasurestoregulatetheoperationstrategy,businessreorganizationandconstructionreformfollowingeconomicglobalizeandinformationtrends,includingglobalizeofoperationmarket,serviceofbusinessoperation,exteriorofoperationresources.TheadjustmentofstrategyandconstructionofmultinationalcorporationstowardsChinasubjecttotheadjustmentoftragedyandconstructionglobally.From2003,theinvestmentofmultinationalcorporationsinChinaismakinggreatadjustmentsandchanges.Multinationalcorporationsisnowreviewingtheinvestmentenvironmentagain,reconsiderationthestrategysituationofChinaintheworld,restudyandreformulatingthestrategyinChinaandreconstitutethemanagementconstructioninChina.SiemensAGhastransferreditssharesofcorporationsinChinatoSiemensLtd.,ChinaandbuildsupitsrealareaheadquarterinChina,whichnotonlyplaysagreatroleinharmonyservicefunctionbutalsohasthefunctionofmanagementofbusinessinChina.AfterredefinitionofChinamarket,SiemenswillinvestmentonebillioneurostoimplementitsfullynewprofitandgrowthstrategytowardsChina.Thestrategyincludesfourcorepoints:furtherexpansionofmarketstrategy,growthstrategyandtargetforeachoperationgroup,fullyuselocaltalentsofChinesepotentialtalentsstrategyandpromotethestatusofChinainworldbusiness.Toimplement“profitandgrowth”strategycompletelythroughincreasinginvestment,strengtheningcooperation,strategicreorganization,talentsmanagement,transportationmanagementandsuchmeasures.Focusingoncustomstostrengthentheircompetitivepower;innovatingcontinuallytomaketechniqueimprovements;Promotingemployeesanddeveloptheirpotentialtalenttocreatefirstclassachievements;Bearingsocietyresponsibilitytopromoteallsidesdevelopment;Implementingstrictfinancialmanagementtopromotecompaniesvalueandthustodevelopnewchances.ThestrategyandoperationofSiemensisapproachingtothemarket,thecontinuallyincreasingmarketdemandsmakethemarketstatusofSiemensinChinabecomemoreconsolidation.Atlast,theessayrepresentsthatthesuccessofSiemensinChinatracesfromsteadyandactualstrategy:local,innovativeproductsandexcellentemployees.KEYWORDS:strategy,globalize,profit,re-organization2004122MBA12004510010100200520500198512020033320“”286019501020082010“”“”MBA—1502003200393041.774224.4519060080%200314--2.42003517%74004800MBAtop+1999(EVA)2004top+10050%20013(%)(:)2003200275,05686,214-57423384,016-42,4451,661+47--93624452,5975,7125,564+3(3939)(810)5,0675,8196.86.9(930)23715235211.101.00(930,:)417426-2(:)891890MBA(2003)(10)(100)(ICN)7.1(366)(ICM)10.0180(SBS)5.213(A&D)8.4806(I&S)4.0(41)(PL)2.6(218)(SBT)5.0101(PG)7.01171(PTD)3.4207(TS)4.72848.4418(Med)7.41,1184.24108.4552691.6206MBA30452003200393054(6.55)30130000(I&C)(Com)(SBS)1985(Com)2003-GigasetC88200316200410GSM2634GSM3GWCDMATD-SCDMA20038(SSMC)3000SSMCWCDMA(CATT)3GTD-SCDMATD-SCDMA1IPCom(SCNB)EWSD5600NGNSCNBSURPASSMBA(SBCS)20032HiPathHiPathHiPathIPSBCSHicomSBCS200(A&D)(TIA)(TIP)CNCSINUMERIKSIMODRIVEA&DCNCPLCTIASIMATICPCS7AssistA&DA&D2003A&DA&D(I&S)ITI&SIT2003I&SI&S40APPMBAI&SSITRAFFICCONCERT(L&A)PCB20031200310L&A(SBT)SBT88-SBT2003SBT(I&S)(IKEA)(PG)2350MW2350MW6350MW2660MW--2900MWPG1614135MW1900MWMBA2003200311PG4x1000MWPG20031PG32003PG50MW(PTD)PTDPTDPTD(HVDC)----()--()PTD--HVDC500KVPTD110kV(TS)SVTS10TS20034TS17340MBA414TS2004SVEMS2003SV2003610SVMEDCTX2002816CTSOMATOMSensation1620031CTSOMATOMUPTIME242003(BSH)MBA”“”“”“”“”MBAMBA“”“”209090:“:”90,1998,MBA“”“”“”1909019903500015,2000680200392002640008700001834000GDP10%9090200090200015000,10“”MBA2“”“”IT“”GE10GE“”500GEIBM19933“”“”,“”,“”,“”,(outsourcing),,“”MBA“”“”“”“”,“”11990——19801990199756200443“”“”200438“”77“”200314475633410205422MBA10101000“”19972000844014870752513751695“”25“”13125002500015103020“10”199713802004271997501320032002003113199741200355200325606620021760MBA2090————20902001WTO12001“”9010304120“500”40010092%“”2MBA  901998200150%2002——3FDI80%WTO ————7.5AvansysPower3.12205004 199544“”170MBA5208090264080230AOS101006881220011464%84%236 2001124 MBA7 “”199519994IBM3M166047%57%87% 8WTO51MBA:,()()54(),MBA40,(JointVenture),()(BoschSiemens)()(Osram)4,428,,()31(),,,,(),2(),IT(),“SIEMES”,3(),,,,,,,10“”MBA2860“”:150::40::::MBA2090233500GE156.55GE2GE..GE7GE2002GEGE2003GE6400GE2005GE50506GELG5003320901998209MBA10110(ICN)(BISC)(SiemensMobile)140020003GTD-SCDMA71172002860MBA12004101911200491999002 100  “”HVDC—9403000500—MBA1800“‘’”1OEM3()()————MBA4530000()6665%6665%14MBA9020038020021014714MBA200220047%18%1501918727187919041937275MBA1121%CEO()1025()10321997SMI(SiemensManagementInstitute)S5S1S4S512001520S5S4802MBA··190403417MBA(Trust)(Able)(Coach)(Communication)(Commitment)“”“”……()——()1()5GE71()101WilfriedMeyer20051CTCEOCFOMBA120037DriveOneSiemensOrganization14 20046ITCEOCEO14MBAGEB2B2200820084“OGB”200819722002OGBSiegfriedSchmidtOGB62008Schmidt2008MBA3.3,:,,,,,,,,1,,,100,,“”(1849)(1879)(1880)(1881),(18