重庆北部新区国家数字出版基地产业发展规划

重庆北部新区国家级数字出版基地产业发展规划重庆北部新区国家数字出版基地产业发展规划目录1.相关定义·······································································································································12.发展现状·······································································································································12.1.国内外数字出版产业发展态势···································································································12.2.国内几大数字出版基地建设动态·····························································································182.3.重庆市数字出版产业发展现状·································································································223.总体思路与发展原则··················································································································353.1.总体思路····································································································································353.2.发展原则····································································································································364.发展目标与发展战略··················································································································404.1.发展目标····································································································································404.2.发展战略····································································································································435.产业重点与重点项目··················································································································495.1.实施重大项目····························································································································515.2.提升创新能力····························································································································605.3.构建人才体系····························································································································616.保障措施·····································································································································636.1.加强组织保障，完善推进机制·································································································636.2.设立专项基金，引导社会投入·································································································656.3.制定专项政策，营造融资环境·································································································666.4.落实人才政策，培养培训人才·································································································676.5.建立评估体制，健全考核机制·································································································68附录：·············································································································································69一、重庆市部分数字出版企业简介（排名不分先后）·······························································69二、国家在“十一五”期间政策简述··························································································78重庆北部新区国家数字出版基地产业发展规划1按照2009年《文化产业振兴规划》、《新闻出版总署关于进一步推动新闻出版产业发展的指导意见》（新出政发〔2010〕1号）、《关于加快我国数字出版产业发展的若干意见》（新出政发〔2010〕7号）、《中共重庆市委关于推动文化大发展大繁荣的决定》（渝委发〔2009〕12号）和市委、市政府“关于加快重庆数字出版产业发展的指导意见”战略布署，为促进重庆北部新区国家级数字出版基地建设，加快培育和发展重庆市数字出版产业，特制定本规划。1.相关定义“十一五”时期，新闻出版总署设立国家级数字出版基地，目的是通过基地建设带动区域整体发展，并成为我国数字出版产业发展的重要抓手。截止2011年7月，新闻出版总署已经批复建设9家国家级数字出版基地。重庆北部新区国家数字出版基地（以下简称“基地”）于2010年4月26日正式挂牌成立，是继上海张江之后，我国第二个获准建立的国家级数字出版基地。基地的发展基于签订的九项署市合作协议，逐步形成以北部新区为核心区，多个拓展区协同发展的态势，从而助推重庆市发展成为西部地区新闻出版高地。基地关于数字出版的定义是广义上的数字出版，即依托传统资源，在出版的整个环节使用二进制技术手段这样一个数字化工具进行立体化传播，都属于数字出版的范畴，其中重庆北部新区国家数字出版基地产业发展规划2包括原创作品的数字化、编辑加工的数字化、印刷复制的数字化、发行销售数字化和阅读消费数字化等，涉及到内容提供、平台建设和终端服务等在内的各个环节和运营模式，具体包括版权、发行和支付平台，以及具体的服务模式。重庆北部新区国家数字出版基地产业发展规划12.发展现状2.1.国内外数字出版产业发展态势2.1.1.国内外数字出版产业发展现状（1）国外数字出版产业发展综述美国是全球数字出版的领航者，其数字出版历程代表了全球数字出版发展的过程，如图1所示。图1美国数字出版历程重庆北部新区国家数字出版基地产业发展规划2国外数字出版产业发展特点之一：全球出版业加速进入数字化时代。国外传统新闻出版企业、媒体公司、技术运营商和软件企业积极向数字出版转型，如图2所示。图2国外新闻出版业加速转型国外数字出版产业发展特点之二：长尾效应，与传统出版互补，向庞大的细分市场提供产品，呈现出类别、盈利对比悬殊1的特点。从读物对象的角度进行类别统计，如图3所示。教育出版占比不敌童书出版，这不排除国外大型出版商对教育和期刊这两个细分市场的相对垄断。1数据来源于2010年北京国际图书博览会调查重庆北部新区国家数字出版基地产业发展规划3按读物对象划分消费市场法律、财税、图书馆及专业用书童书、青少年读物小说、生活、娱乐等教育期刊图3国外消费市场与传统出版互补提供产品，盈利模式仍不清晰。56.14%的出版商表示，其数字出版品种占产品总额的20%以下，而数字出版收入占总收入20%以下的更高达66.67%。对比更为鲜明的是，10.53%的出版商其数字产品规模占产品总额的70%以上，但数字出版收入占总收入70%以上的只有1.75%。典型出版商数字出版收入占总收入的比重如图4所示。8% 4% 55% 31% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 大众图书出版商丹麦艾格萌集团荷兰威科集团培生集团其他收入数字出版收入图4数字出版收入占比注：荷兰威科集团来自数字化业务的收入预计未来3-5年超过75%；培生集团包含教重庆北部新区国家数字出版基地产业发展规划4育出版集团、金融时报和企鹅出版集团。国外数字出版产业发展特点之三：要内容还是要阅读器，出版商看法迵异，并积极重塑角色定位，共建产业链。国外数字产品传播载体占比如图5所示，在线阅读是主要的传播方式。73.68%50.88%31.58%3.51%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%在线其他阅读器手机自家阅读器国外出版商数字产品传播载体占比图5国外出版商数字产品传播载体占比（2）国内数字出版产业发展综述我国数字出版产业在近10年的发展历程如图6所示。重庆北部新区国家数字出版基地产业发展规划5图6我国数字出版产业发展历程从2000年电子书这种新兴出版形态在我国萌芽，我国数字出版产业在近十年发展迅猛，逐渐形成从内容提供、平台建设到终端服务较为完整的产业链条和运营模式。据新闻出版总署公布的数据显示，我国数字出版产业的整体营业规模在2009年首次超越了传统出版行业，在2010年突破千亿元，达到了1051.79亿元，近五年内年均增速