电大1378《管理英语3》开放大学期末考试真题20xx年1(含答案)

电大1378《管理英语3》开放大学期末考试真题20xx年1月(含答案)电大1378《管理英语3》开放大学期末考试真题20xx年1月(含答案)1.-1supposethere'11bealotofarguments.A.Noproblem.B.1shouldimagineso.C.That'sagoodidea.2.-Sorry,1madeamistakeagain.Practicemoreandyou'11succeed.A.Nevermínd.B.Certaínlynot.C.You'rewelcome.3.-Doyoumindif1smokehere?A.No,thanks.B.Yes,please.c.Yes,betternot.4.-Howdídyoumissyourtraín?A.NevermindB.What'syourproposal?C.We11,1wascaughtinthetrafficjam.15.-GoodMatters,howcan1helpyou?morning,l'dliketofíndoutA.how1couldpayonlineB.how1couldbecomeavolunteerC.how1couldmakeanappointment11816.1t'stopointtoortalkaboutstrangersinpublic.A.notpoliteB.politeC.good7.John,aswellasMikeA.havejustbeenbackfromanimportantmeeting.B.hasC.had8.-Whendowehavetopaythebill?December30.A.ByB.1nC.During9.______isknowntoall,toomuchfatcausesheartproblems.A.OfB.AsC.For210.HegaveuphisstudyincollegeinA.bundleC.despairB.desperate11.Youcangoyoupromisetobebackbefore120'clock.A.sofarasC.aslongas12.1yourearlycoming.A.lookingforwardC.lookforwardtoB.asfarasB.lookingforwardto13.1didn'tfinishmyhomework.1182A.didheC.hedidB.didn'the14.Let'sdiscusstheseproblemsatthemeeting,?A.doweC.willyouB.shallwe15.Ifyouneedfurtherinformation,pleaseoffice.A.contact3C.constantB.construct16.knowhowoftenthebusrunsduringrushhour.A.occurB.happenC.takeplace17.l'musedearlynow.A.getB.gettingC.toget18.Let'sthereportsonthelatestwork.A.toB.withC.overitisforkidstoimaginefreely!A.HowB.WhatC.Whatan20.Themanagerurgedhisstaffnottosplendidopportunity.A.getB.escapeC.missPassage1Withoutgoodbudgetmanagement,youarelikely4tooverspendonmarketingaccidentally.15Herearethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketing5channelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.21.Whatshouldthebudgetplanbebasedon?A.Thecompany'sreliableexpense.B.Thecompany'sreliableincome.c.Thecompany'sreliablecost.22.Whatdoesdisposableincomemeaninparagraph3?A.Totalincome6C.Netincome.B.Previousincome.23.Youhavetobeclearwhenorganizingfinancialinformation.A.theincomeandexpensesC.thebudgetmanagementB.themarketingfund24.ThethreemainfactorsthatdecidehowyouspendmarketingfundsA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome25.KeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidA.usinglessthanyouearnC.usingmorethanyouearnB.usingmoneyunnecessarilyPassage21thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s,Herbert!It'sseven0'clock!Getup!Herbertanswers,1'mcoming!andgoesrightbacktosleep.l'mnot7ata11likemybrother.1don'tliketogotobedatnightbut1don'tmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.ButnotHerbert.Hejustsleeps.Amilitarybandinourbedroomcouldnotwakehimup.1callhimandsay,Getup!Mumwillbeupheretopullyououtofbedifyoudon'tgetupimmediately!Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.It'sthatwayeverydaywithmylittlebrother.Perhapssomedayhe'lllearntogetupontime,but1reallydon'tthinkso.26.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.27.Whenmothercalls,Herbertdoesn'tanswerandremainsinbed.28.MymotheroftenhastopullHerbertoutofbedasherefus