企业英语培训方案

MarketLeaderCorporateEnglishTrainingProposalforMERCK“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199’sprofessionalcommunicationskills.Throughinitialcontacts,ourteamhasalreadygainedthebasicinformationaboutyourcompany’strainingneeds.Thefollowingpageswillprovideyouwithinformationaboutourcompany,ourtrainingphilosophyandmethods,andaboutseveraldetailsofourlanguagetrainingprogrammersthatwillhelpyoutochoosethebestoptionforyourteam.Ouraimistomakesurethatthefinaltrainingarrangementreflectsbothyourdetailedneedsandourcommitmenttohighprofessionalstandardsandfriendlyservice.OurconsultantswillbemorethanhappytoclarifyanyofyourquestionsregardingthecontentofthisInitialProposal.MarketLeaderInternationalEnglishMarketLeaderInternationalEnglish(MARKETLEADER)isanewandrapidlydevelopingproviderofprofessionallanguagetraining,businesscommunicationskillstrainingandconsultingservices.Themissionofouryoungandcommittedinternationalteamistoprovideguidancetoourclientsindevelopingcommunicationsolutionsthatsupporttheirefficiencyandsuccessineveryaspectoftheirwork,everyday.Attheheartofourprofessionalphilosophyistheso-calledSISapproach,ourfirmbeliefthatgoodcorporatetrainingisbasedon:SKILLSinusingEnglishforprofessionalpurposes.Ourtrainersguideparticipantsthroughtheprocessofreviewingexistingknowledgeandskills,thendevelopingself-helpskillsandgainself-confidencewhileunderstandingEnglish,speaking,readingandwritinginprofessionalsituations.INTERACTIONatMARKETLEADERtrainingshelpsparticipanttostartusingtheirEnglishatworkwithouttheaidofbooks,dictionariesorcorrectionbyatrainer.Atourtrainings,participantsspendmostoftheirtimesolvingproblems,debating,givingadvice,replyingtorequests,dealingwithcomplaintsandseveralotherpracticalwaysofapplyingEnglishinreallife.SERVICEmakesiteasyforourclientstosettheobjectivesandcourseofthetrainingaccordingtothecompany’sneeds,andtogaindetailedinformationaboutprogress,attendance,participants’opinionsandrequestsaboutthetrainingandbetterwaystousetrainingasaneffectivetoolforstaffdevelopment.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199’scorporatelanguagecourseswithanexistingknowledgeoftheEnglishlanguage.However,theyinvariablystrugglewiththedifficultyofusingtheirknowledgeinapracticalway.ThemainobjectiveofourlanguagecoursesistoguideparticipantsfromKNOWLEDGEtoUSAGE.Thefocusofourtrainer’sworkistomakeparticipantsuseEnglishinparticularsituationsrelatedtotheireverydayworkandlife.Thisisdoneinfoursteps,progressingfromeasiertomorecomplexlanguageskills:STEP1STEP2STEP3STEP4REVIEW&LEARNPRACTISEAPPLYDEVELOPVocabularyandphrases,idiomsusedbynativespeakersActivelyusingvocabulary,phrasesandidiomswithhighfluencyandaccuracyThelanguagecontentofthecoursetorealisticprofessionalsituationsTheskillsofself-correction,problem-solvingandself-confidencewhileusingEnglishTRAININGREQUIREMENTS1.DepartmentstoParticipateTobespecified2.NumberofTraineesAbout363.TrainingDuration2H/EachDay4.TrainingFrequencyThreeTimesaweek“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199:1.WrittenAssessment:aone-hourin-housewrittentestassessingparticipants’abilitiestoapplypreviouslylearnedvocabularyandgrammaticalskillsinbusiness-relatedcomprehensionandwritingexercises.2.OralAssessment:a5to10minuteinterviewwitheachprospectiveparticipantconductedbyaMARKETLEADERnativeEnglishspeakingtrainer.DuringtheOralAssessmentinterview,thetrainer:a.Teststheinterviewee’soralEnglishcompetencymeasuredagainst6individualskills(Understanding,Accuracy,Vocabulary,Pronunciation,Fluencyandtheabilitytorespondtoquestions);b.Collectsinformationabouttheinterviewee’sworkpositionandtasksinordertobestestablishtheirlanguagetrainingneeds;c.Discussesthedesiredoutcomesofthetrainingwiththeparticipant.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199:1.Theclientcompany’sindustryandparticipantsjobs;2.Preferencesexpressedbytheclientcompany,forinstancetofocusonoral,writtenskillsorspecialjob-relatedskillssuchastelephonecommunication3.Thelanguagelevelofparticipants.TrainingUnitsarechosenbytheclient,basedontherecommendationofourtrainingprofessionals,fromacompleteFullDescriptionofTrainingUnitscoveringallaspectsofprofessionalanddailycommunication.TRAININGUNITSUNITTITLEUNITTITLEI.ESSENTIALBUSINESSENGLISH4:CompanyHistory&Information1-StartingUp5:BusinessTravel2-DailyBusiness6:E-Mails3:Whatdocompaniesdo7:ApproachingMarkets4-BuildingCareers8:Products5:Dealingwit