知识管理之策略与方法(ppt32)

1CopyrightDr.Kuan-TsaeHuangChairman,TASKCOe-BusinessCorporation知識管理之策略與方法精品资料网（http://www.cnshu.cn）2CopyrightKM的2W,1H:What,Why,How企業知識管理方向推動知識管理面臨之問題知識管理策略面了解知識管理策略Survival生存vsAdvancement創新驅動知識管理策略管理知識策略知識管理解決方案及方法論競爭力智慧財產流程Overview3Copyright2W,1HofKM4CopyrightGarryKasparovGarryKasparov與DeepBlue之間的不同點…….他的直覺、判斷、經驗“今天我感覺到一種新智慧的誕生知識的產生包括判斷力經驗迅速的辨別力避免錯誤決策重複使用性創新思考力5Copyright知識管理嘉言錄WhatisKM?有系統、有組織地善用企業內部知識以提昇績效的方法………………………..安侯協和(KPMG)管理顧問公司為了敏銳對應外部環境的改變而從事的資訊蒐集、決定和行動，也是為了因應各種不同情勢而實施的彈性管理等必要措施……..……..勤業(AA)管理顧問公司讓人可以適時地存取他們所要的資訊，並且利用該資訊來評估問題和機會…..………………...微軟公司企業能否儲存、萃取與傳遞組織知識，並以此作為決策基礎或流程支援的能力.……………….....IDC‧‧‧精品资料网（http://www.cnshu.cn）6CopyrightWhyKM?不記得過去的人註定會重蹈覆轍……..DavidA.Garvin資訊爆炸的時代，過多的資訊反而讓人看不到他要的資訊……………….……..……………PeterF.Drucker好的概念是有待開發的知識，而知道尊敬這些無形知識，善用這些儲存於員工工作中的知識，而把這些知識透明化的企業，才是智慧型企業…...JimBotkin單一、全面性的管理工具比較有助於跨越組織藩籬的知識分享.…………………..….....ThomasH.Davenport‧‧‧7CopyrightWhatisnext?-HowtodoKM?8CopyrightTenAspectsforOrganizationalKnowledgeManagementEstablishaKnowledgeManagementMethodologyDesignateaPointerpersonEmpowerKnowledgeWorkersManageCustomerCentricKnowledgeManageCoreCompetenciesFosterCollaborationandInnovationLearnfromBestPracticesExtendKnowledgeSourcingInterconnectCommunitiesofExpertiseReporttheMeasuredValueofKnowledgeAsset9Copyright策略面•知識管理的應從哪一層面切入(部門/計畫…)推動執行面•文件資料與知識物件區分與整合•越有knowledge的人越忙，如何能讓他們把knowledge貢獻出來•知識管理的過程中，誰來作品質控管•如何萃取別人所貢獻知識之菁華管理面•如何進行知識的分享與社群之推動•如何衡量知識管理之績效IT技術面•如何透過單一platform，讓使用者不會作太多重複的事情•系統將來的擴充性推動知識管理面臨之問題10Copyright你想要什麼樣的知識管理系統？文件?知識?搜尋引擎?Portal?11CopyrightStrategy精品资料网（http://www.cnshu.cn）12CopyrightUnderstandingKnowledgeStrategyTierney,(1999)“Acompany’sKMstrategyshouldreflectitscompetitivestrategy.”Withfocusoncreatingvalueforcustomers,turningaprofit,andmanagingpeople.Zack,(1999)“…themostimportantcontextforguidingknowledgemanagementisthefirm’sstrategy.Knowledgeisthefundamentalbasisofcompetition.Competingsuccessfullyonknowledgerequireseitheraligningstrategytowhattheorganizationknows,ordevelopingtheknowledgeandcapabilitiesneededtosupportadesiredstrategy.13CopyrightTypesofStrategySurvivalvs.Advancement(vonKrogh,Roos,Slocum,1994)•Survival–維持目前的成就水準，需掌握現有市場與競爭者•Advancement–達到未來的成就，創造新市場、新技術，新產品–需要知識創新14CopyrightMarketGrowthCustomerIntimacyOperationalEffectiveness市場的成長：•提升市場佔有率•增加市場長處•增強配銷網路•與客戶形成長期且遠深的關係•與客戶的成功一起成長利潤的成長•生產力的提昇•成本的控制StrategicDrivers15CopyrightBusinessStrategyMarketGrowthKnowledgeStrategyOperationalEffectivenessCustomerIntimacy•ProductInnovation•KnowledgeCreation•IntellectualAsset•ProductSales•TimetoMarket•DistributionNetworks•PricingStrategy•Patent&ProductLeverage•ProcessInnovation•KnowledgeSharing•DevelopingLearningCulture•BusinessInnovation•CustomerKnowledgeIntegration•BrandingKnowledge•Processstreamlining•Supplychainmgt•Accounting&Financing•Customerretention•Customerproductneeds•Revenuegrowth•Partnering/Alliancing16CopyrightWhatDrivesKnowledgeStrategy?BusinessStrategy•具有競爭力的知識為何?•關鍵性的知識缺口為何?ProductInnovation•是否能發展出獨一無二的產品?•是否可縮短產品發展的時程?OrganizationalComplexity•快速與資訊過多的適應性?•建立一個快速學習的組織?CustomersandMarkets•深度瞭解客戶的需求•根據客戶的需求快速提供整體解決方案17CopyrightManagingKnowledgeStrategy精品资料网（http://www.cnshu.cn）18CopyrightWhatdoweknowandwhereisit?Howdoweparticipatewiththisknow-how?Howdowesupportthisknow-how?Whatprocessesleveragethatknow-how?CollaborativeTechnologyPracticesKnowledgeResourcesCultureandLearningFourEnablingDimensions19CopyrightCollaborativeTechnologyKnowledgeResourcesCoreandcomplementarycompetenciesOrganizationalcapabilitiesStructuredandunstructuredinformationPersonalknowledgeanduniqueskillsCustomerrelationshipsIntellectualpropertyInfrastructureandstandardsystemsGroupwareandemailapplicationsWeb-enabledportalsandInternetapplicationsProcessmanagementsystems20CopyrightAManufacturer’sexampleMarketingwritesthewhitepapersEngineeringwritesthespecificationTechnicalPublicationswritesthemanualMarketingCommunicationswritesthebrochureTrainingwritesthecourseEverybodywritesthepresentationsTechnicalsupporttakesthecallsReengineeredprocessesandcreatedanorganizationfocusedoncustomerneeds,including:•Marketing•SalesSupport•TechnicalSupport•TechnicalPublications•TestEngineering21CopyrightWhatdowewanttocreate?Informationthatis:•createdonceandre-used•locatedinonesource•easytoaccess•viewableinmultipleways•updatedsimultaneouslyworldwide•accurate•createdwithaconsistentprocess22CopyrightNewservicebusinessCreatedaglobalextranettargetingtheautomationsales,marketing&supportchannel•Basedon–IntellectualAssets–CollectiveKnowledge–KnowledgeManagementAllregisteredusersmaycontributecontent(subjecttoapprovalprocess)Userscommunicatethroughmonitored,onlinediscussionforumstargetingspecificneedsUsersarecontinuallyencouragedtoprovidefeedback•Site•Content精品资料网（http://www.cnshu.cn）23CopyrightKMNeedstoAddressingthe4Cs...Community--Leveraginglivemedia,drivingrelationships,bringingprofessionalstogetheronlineforevents,distancelearning,sharedexperiences.Commerce--Buildingopportunities,thecentralonlinemarketplacefordigital-mediaequipment.Expandingthisopportunitythroughvendors