盱眙县商业地产投资机会分析

I分类号：密级：学号：2008282单位代码：10407硕士学位论文论文题目:盱眙县商业地产投资机会分析研究方向工程管理专业名称管理科学与工程研究生姓名谢洁导师姓名、职称胡茂生副教授2011年5月20日江西·赣州I摘要随着市场经济的迅速发展，房地产事业已经成为国内的支柱产业之一，而商业地产项目也随着经济的发展上升到了一个新的阶段，同时也存在空置率高、盈利能力低等问题。进行精确的投资机会分析是商业地产开发能否成功的关键要素之一，研究商业地产项目投资机会的相关问题已刻不容缓，具有深刻、突出的现实意义。投资机会存在于还未形成一定商业氛围的区域。在已经形成一定人气并且发展成熟的的商圈，要想再进入这一商圈，投资风险大大减小，但是投资成本将会大幅增加或者已经无土地供应。只有在某区域的最初发展阶段才会有可供选择的土地供应量，但是此时的投资风险也会增大，只有存在某些不确定性，商业地产的投资机会研究才有意义，所以在开发前期阶段精确的投资机会分析显得尤为重要。本文以盱眙县商业地产项目为研究对象，提出课题研究的背景和意义，吸取国内外商业地产研究的相关理论和成果，在对江苏省盱眙县环境进行调查和分析的基础上，分析该地区商业地产的特点、现状、竞争商圈等，全面系统地对盱眙县进行商业项目的投资机会分析，建立一套较为完善商业地产开发投资机会分析流程。通过本课题的研究，希望能把所学的理论知识很好地与实际结合，力求为盱眙县商业地产项目的投资机会分析提出相关建议，为相关中小城市商业地产的成功运作提供参考意见。关键词：盱眙县、商业地产、投资机会IIAbstractAsthemarketeconomyhasdevelopedrapidly,therealestatebusinesshasbecomethedomesticindustryoneoftheprojectalsowitheconomicdevelopmenthasrisentoanewstage,thereareemptyforhigherprofitabilityandinferior.investmentopportunitiesintheanalysisisthedevelopmentofthekeyelementsofsuccess,andresearchcommercialpropertyprojectinvestmentopportunitiesforurgentissuesrelatedtohaveaprofoundandthepracticalsignificance.Investmentopportunitiesexistandhavenotyetformedabusinessenvironment,intheformationanddevelopmentmustbeinthebusinesscircleifyouwanttoenterthetradeandinvestmentriskisgreatlyreduced,buttheinvestmentcostswillbeincreasedsignificantly,orhavenolandsupply.onlyincertainareasofthefirststageofdevelopmentwillhaveaselectionoflandsupply,butthisinvestmentriskwillbeincreased,thereareonlysomeuncertaintyandcommercialrealestateinvestmentopportunitiestostudytobemeaningful,Soearlystageinthedevelopmentandinvestmentopportunitiesanalysiswasparticularlyimportant.Thisarticletothexuyicountycommercialprojectforstudyandresearchonthebackgroundandmeaning,andlearnfromthestudyoftheoriesandresults，Injiangsuprovincexuyicountyenvironmentforinvestigationandanalysisonthebasisofanalyzingtheareaofcommercialrealestate,thestatusquo,competitioncommercial,acomprehensivesystemtoxuyicountycommercialprojects,investmentopportunitiestoestablishasetofratherperfectopportunitytoanalysetheinvestmentprocess.Withthesubjectofresearch,hopingtoputthetheoryofknowledgeisverywellwithpractice,commercialpropertyprojectaimstoxuyicountyforinvestmentopportunitiesputforwardproposalsandanalysisrelatedtotherelevantlittlecitythesuccessfuloperationoftheprovisionofadvice.Keywords:xuyicounty,commercialrealestate,investmentopportunitiesIII目录摘要...................................................................................................................................................IAbstract..........................................................................................................................................II第一章绪论....................................................................................................................................11.1研究背景及意义...............................................................................................................11.1.1研究背景................................................................................................................11.1.2研究意义................................................................................................................21.2文献综述...........................................................................................................................31.2.1国外研究现状........................................................................................................31.2.2国内研究现状........................................................................................................31.3研究方法及思路...............................................................................................................41.3.1研究方法................................................................................................................41.3.2研究思路................................................................................................................4第二章商业地产投资机会相关研究............................................................................................52.1概念界定...........................................................................................................................52.1.1商业地产................................................................................................................52.1.2投资机会................................................................................................................52.2商业地产的特点...............................................................................................................52.2.1商业地产在城市经济发展中的作用....................................................................52.2.2商业地产与住宅地产的区别................................................................................62.2.3商业地产的投资特点............................................................................................82.2.4商业业态的分类....................................................................................................92.3商业地产与人口规模......................................................................................