商贸英语教程课后答案 BUSINESS ENGLISH CHAPTER REVIEW ANSWER

THEANSWEROFBUSINESSENGLISHCHAPTERREVIEWCHAPTERREVIEW（1）keyterms1.commerceandtrade商业和贸易2.wants需求3.necessitiesoflife生活必需品4.productionandconsumption生产和消费5.earningcapacity收益能力6.buyingpowerofthefamily家庭购买力7.profitmargin利润幅度8.Market-gardenproduce商品菜园9.wholesaleandretailtrade批发和零售贸易10.homeandforeigntrade国内外贸易11.mediumofexchange交换媒介12.barter易货贸易13.supplyanddemand供给与需求14.goingprice时价15.marketprice市场价16.competitiveprice竞争价17.Salesrevenue销售收入18purecompetition完全竞争19.freemarketeconomy自由市场经济20.plannedeconomy计划经济21.capitalgoods资本货物、不动产、固定资产22.distributionofgoodsandservices商品和服务的分配23.businessownership企业所有制24soleproprietorship独资企业25.partnership合伙企业26.corporation法人公司27.stockholders’rights股东权利28.commonstock普通股29preferredstock优先股EXERCISEComprehensionofthetexts1.b2.c3.a4.b5.a6.c7.b8.c9.d10.a11.d12.b13.b14.c15.bVocabulary1.a.productionb.producec.product2.a.economyb.economicallyc.economical3.a.specializesb.specializationc.specialty4.a.unemployedb.employmentc.employer5.a.competitiveb.competitionc.competeTranslation1.manufactureandextractiveindustry2.earningcapacityandbuyingpowerofthefamily3.necessitiesoflife4.productionandconsumption5.marketgardenproduce6.profitmargin7.producers’goodsandconsumers’goods8.homeandforeigntrade9.lubricantthatfacilitatesexchange10.capitalgoods11specializationanddivisionoflabor12.salesrevenue13.goingprice,equilibriumprice,marketprice14.inflationandrecession15.freedeliveryandlife-timewarranty16.free-marketeconomyandplannedeconomy17.distibutionofproductandservice18.corporationCHAPTERREVIEW（2）keyterms1.市场营销2.市场调研3.消费市场4.产业市场5.零售市场6.集团市场7.销售导向8.生产导向9.销售预测10.市场调研11.市场细分12.营销组合13.产品、价格、促销和分配14.产品的分配渠道15.销售促销16.人员销售17产品广告18厂家或商家广告19.冲动购买20.连锁零售21.折扣店22.专卖店23.美容店24零售渠道25.产品系列26.电话营销27.薄利多销的战略EXERCISEComprehensionofthetexts1.d2.c3.b4.a5.a6.c7.b8.d9.a10.b11.c12.d13.c14.d15.bVocabulary1.a.promotionalb.waspromotedc.promotiond.promoter2.a.presenceb.presentc.presentationd.waspresented3.a.diverseb.diversifyc.diverselyd.diversity4.a.authoritativeb.authorizedc.authorizationd.authoritative5.a.consumerb.consumptionc.consumptived.consumeTranslation1.marketshare2.retailingstore3.discountstore4.advertisementmedia5.profitthroughvolume6.custmer’scomplaint7.maximisingtheprofit8.distributionchannel9.personalselling10.marketcoverage11qualityproduct12.insitutionaladvertising13.impulsepurchasing14.marketingskill15.pricingofprofitorientation16.physicalcharacteristicsofproduct17.massconsumption18.chainstore19.centralbuying20.organizatioanalobjectiveCHAPTERREVIEW（3）keyterms1.企业管理2.企业目标3.企业等级4.计划、组织、领导和控制5.人力资源管理6.人力资源计划7.招聘，选择和社会化8.业绩评估9.内部提拔的政策10.换岗、降级和解雇11.等级偏见、等级模式和成见效应12.公司文化13.内部习俗、礼仪、榜样和公司的价值观14.改革和实验15.创造性和独立性16.企业伦理17公正和诚实18短期融资19.长期融资20.现金流量21.计算机，硬件和软件22.输入/输出单元23.主存储器24控制单元25.算术-逻辑单元26.计算机辅助设计27.桌面出版28。文字处理EXERCISEComprehensionofthetexts1.c2.d3.b4.a5.d6.c7.b8.d9.c10.a11.b12.c13.d14.b15aVocabulary1.a.regardlessb.isregardedc.withregard2.a.investmentb.investorc.invest3.a.financialb.financec.financingd.financial4.a.considerationb.considerc.considerable5.a.centreb.centralc.centreTranslation1.modernbusinessmanagement,humanresourcemanagementandfinancialmanagement2.setastandardofperformanceappraisal3.managementpatternsof20thcentury4.promotionfromwithinpolicy5.recruitmentofhighlevelmanagementandprofessional6.promotion,transfer,demotionandseparation7.corperationculture8.sharedvaluesandbelievesofthecompanymembers9.creativityandindependence10.businessethics11returnrateoninvestment12.confidencialdata13.shortandlongtermfinancing14.cashflow15.replacementofcapitalasset16.hardwreandsoftware17.thesoftwarepackageofdatabasemanagement18.desk-toppublishingandwordprocessing19.computer-basedinventorycontrolsystem20.planmadebytop-managementforenterpriseCHAPTERREVIEW（4）keyterms1.购买力2.面值3.记账单位4.商业银行5.中央银行6.活期存款7.定期存款8.储蓄账户9.大额存单10.政府债券11.硬贷款和软贷款12.市场利率13.债务国14.国际收支不平衡15.国际收支逆差（赤字）16.世界银行集团17证券交易18浮动汇率19.固定汇率20.面值21.自有资本22.期票23.到期日24保险费25.保险单26.国民保险27.寿险28。财产险29可保风险30。可保利益31、重置价值保险32、直接税和间接税33、销售税34、进口税35、免税投资36、预扣税37、应纳税收入38、双重税39、免税期40、母公司41、现金资助42、证券投资43、美国反托拉斯法44、资本基金45、流动资金46、培训补助47利息回扣48、投资鼓励49、房地产50、动产EXERCISEComprehensionofthetexts1.b2.a3.d4.a5.b6.d7.a8.c9.a10.c11.b12.d13.d14.d15aVocabulary1.a.convertableb.conversionc.convert2.a.governorb.governmentc.wouldgovern3.a.insureb.insurancec.insuredd.insurer4.a.taxationb.taxc.tax;tax;taxTranslation1.currentandtimedeposit2.centralandcommercialbank3.faceorparvalue4.fixedandfloatingexchangerate5.worldbanksecurity6.balanceofpaymentdeficit7.stock,debenture,bonds8.equitycapital9.atapremiumandatadiscount10.insurancepremiumandpolicy11rlifeandpropertyinsurance12.insurableinterestandrisk13.salestax,importduty,valueaddedtaxandwithholdingtax14.portfolioanddirectinvestment15.interestrebate16.thepolicyofinvestmentincentive17.taxableincome