商务英语毕业设计论文范文

WORD格式整理版学习指导参考HunanInformationScienceVocationalCollegeGraduationThesisSubject：ImpactsofCulturalDifferencesonInternationalBusinessNegotiationName：StudentNo.:SpecialtyandClass:Department:Supervisor:WORD格式整理版学习指导参考Date:2011-3-02ContentsIntroduction......................................................11.TypesofCulturalDifferences..................................21.1ValueView....................................................21.2.NegotiatingStyle...........................................21.3.ThinkingModel..............................................32.ImpactOfCulturalDifferencesonInternationalBusinessNegotiations..................................................................42.1ImpactofValueViewsDifferencesonInternationalBusinessNegotiations.....................................................42.1.1ImpactofTimeViewDifferenceonNegotiation............42.1.2ImpactofEqualityViewDifferenceonNegotiation........62.1.3ImpactofObjectivityDifferenceonNegotiation.........62.2ImpactofNegotiatingStyleDifferencesonInternationalBusinessNegotiations.....................................................72.3ImpactofThinkingModelDifferencesonInternationalBusinessNegotiation......................................................83.CopingStrategyOfNegotiatingAcrossCultures.................93.1MakingPreparationsbeforeNegotiation......................103.2OvercomingCulturalPrejudice...............................103.3ConqueringCommunicationBarriers...........................11Conclusion.......................................................11WORD格式整理版学习指导参考Bibliography.....................................................12Acknowledgements.................................................14摘要不同文化条件下的商务谈判就是跨文化谈判。在世界经济日趋全球化的今天，随着国际间商务交往活动的频繁和密切，各国间的文化差异就显得格外的重要，否则将会引起不必要的误会，甚至可能直接影响商务交往的实际效果。这味着如何化解各国不同文化背景在国际商务谈判中是非常重要的。文章从文化差异的类型入手，然后解释了这些文化差异对国际商务谈判的影响，最后分析了如何正确解决谈判过程中文化差异的问题。文章强调了这样一个观点，在不同国家商务谈判中，谈判员应该接受对方的文化，并试图是自己被对方所接受，然后在有效沟通的帮助下做出正确评估，并找出它们之间的真正利益。此外，们应该尽可能的清楚的了解并发现对方的文化。这对文化谈判的成功至关重要。关键词：文化；文化差异；商务谈判；影响WORD格式整理版学习指导参考AbstractThebusinessnegotiationsunderdifferentculturalconditionscometocross-culturalnegotiations.Withtheeconomicglobalizationandthefrequentbusinesscontacts,culturaldifferencesseemtobeveryimportant;otherwisetheycouldcauseunnecessarymisunderstanding,evenaffecttheresultofthebusinessnegotiations.Thismeansitisveryimportanttoknowthedifferentcultureindifferentcountriesandthewaystoavoidthecultureconflictsintheinternationalbusinessnegotiations.Thearticlecommencesfromthetypesofculturedifferences,thenitexplainstheimpactsoftheseculturedifferencesoninternationalbusinessnegotiationandfinallyitanalyzeshowtodealwiththeproblemoftheculturaldifferencescorrectlyinnegotiationprocess.Suchastandpointisemphasized:Inthebusinessnegotiationsbetweendifferentcountries,negotiatorsshouldaccepttheotherparty’sculture,andtrytomakehimbeaccepted;thenmakeacorrectevaluationwiththehelpofvalidcommunicationanddiscovertheirrealbenefitsbetweenthem.Besides,weshouldknowclearlyandtrytoaccepttheculturedifferencesWORD格式整理版学习指导参考aspossibleaswecan.Itisveryimportantforthesuccessofculturenegotiations.Keywords:Culture;Culturaldifferences;Businessnegotiation;ImpactWORD格式整理版学习指导参考IntroductionAlongwiththeadvancementglobalizationandChina’sWTOentry,businessenterprisesinChinahavetofacemoreandmorebusinessnegotiationswithforeignenterprises,especiallywithAmericanenterprises.Inthesenegotiations,Chinesenegotiatorssometimesfeeluncomfortable,puzzled,lost,irritatedandthealike,becauseofunfamiliarcustomandbehaviorsdemonstratedbyAmericannegotiators.Meanwhile,Americannegotiatorsconfrontthesamesituation.CultruraldifferencesbetweenChinaandwestcountriescouldcausemanyproblems.Therefore,understandingculturaldifferencesandovercomingthemiscrucialininternationalbusinessnegotiations.Althoughthedefinitionofcultureisnumerousandvague,itiscommonlyRecognizedthatcultureisasharedsystemofsymbols,beliefs,values,attitudesandexpectations.Cultureisamajordeterminantinbusinessnegotiation.Sohaveaclearpictureofculturedifferencesifofgreatsignificance.WORD格式整理版学习指导参考1.TypesofCultureDifferencesTheeastcountriesandwestcountrieshaveproduceddifferentculturesonthedifferentcontinents.Amongthedifferentcultures,valueviews,negotiatingstyleandthinkingmodelappearmoreobvious.1.1ValueViewValueviewisthestandardthatpeopleusetoassesobjectivethings.Itincludestimeview,equalityviewandobjectivity.Peoplemaydrawadifferentorevencontradictoryconclusionaboutthesamething.Valueviewisoneofthemostimportantdifferencesamongthemanyfactors.Itcaninfluencetheattitude,needsandbehaviorofpeople.Thevalueviewvariesfromnationtonation,peopleknowthattheeasternpersonfocusoncollectivism,whilethewesternpeoplepaymoreattentiontoindividualism.1.2.NegotiatingStyleNegotiatingstylereferstothetoleranceandgraceswhichthenegotiatorshowsinthenegotiation.Thenegotiatorsshowtheirnegotiatingstylethroughbehavior,mannersandthemethodofcontrollingnegotiationprocessduringthenegotiation.Thenegotiator’snegotiatingstylehasabearingontheirculturebackground.Accordingtothecultu