商务英语写作

PartOneIntroductionPersonalinformation:•-Oliver•-GraduatedinHuazhongUniversityScience&Technology,EconomicsBachelorDegree•UniversityofHull,UK,MBAinMarketing•-Workexperiences:Bank,InternationalTrade,Teaching…PartTwo商务英语写作BusinessEnglishWriting基本要求•掌握基本的商务英语的写作要素和格式•掌握商务信涵的基本结构•掌握商务信涵写作的基本规则•掌握一般商务信涵写作的基本技巧•了解主要的商务信涵类型的写作特点•学习和掌握商业英语的基本用语和专业词汇•能独立完成基本的商业类型的信涵内容介绍•第一章商务信涵的概述•第二章商务信涵的要素•第三章商务信涵的基本格式•第四章商务信涵的基本规则和写作技巧•商务英语的常用的基本语句•经典范例第一章商务信涵的概述IntroductiontoBusinessLetters写好商务书信的基本要点☆书信的结构要符合规定☆内容要清楚具体☆措辞要简明扼要１．明确：开门见山提出你的建议和要求，避免模陵两可或兜圈子２．简洁•意义相近的词要用拼写短的•尽量使用单词来代替句子•尽量使用简单句代替复杂句•使用正规通俗的书写语言•不要在同一个句子里重复使用词形相同意义不同的词３．使用文明礼貌的语言第二章商务信涵的要素ElementsofBusinessLetters•信头Letterhead•案号Reference•日期Date•信封内地址Insideaddress•注意项Attentionline•称呼Salutation•事由Subjectline•书信正文Bodyofaletter•信尾敬语Complimentaryclose•签名Signature•缩写名，附件，分送标志ICEblock•附言Postscript第三章☆商务信涵的格式BusinessLetterFormat•全齐头试Full-blockFormatLetterheadDate:InsideAddress:--------------------------------Salutation:Body------------------------------------------------------------------------------------------------------------------------------------------------------------------------ComplimentarycloseSignature半齐头式Semi-blockFormatLetterheadInsideAddress:Date:--------------------------------Salutation:Body---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ComplimentarycloseSignature传统格式ConventionalFormatLetterheadInsideAddress:Date:----------------------------------Salutation:Body------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ComplimentarycloseSignature☆商务信涵的结构BusinessLetterstructureandoutline•开始段OpeningParagraph•中间段MiddleParagraph(s)•落尾段LastParagraph第四章商务信涵的写作规则和技巧BasicPrinciplesforBusinessLetters☆清晰Clarity1.模糊Ambiguity2.删漏Omission3.不相关Irrelevancy4.行话JargonExamplesComparisonDearMr.Rutt:Mr.LiveryesterdaycalledouragentDavidsayingthatthemistakewashis.Asaresult,hisinsurehasacquiesced.Therefore,weshallberepaidthefullamountofoursubrogationinterestinhismatter.Ifthisissatisfactorytoyou,pleasesigntheattachedreleaseandforwarditalongwiththecopyofouraccidentreport.Yourssincerely,F.MiddlemanDearMr.Rutt:Mr.LiveryesterdaycalledadmittedhisblameforyouraccidentonJanuary12.Asaresult,hisinsurancecompanyandagreedtorepayusthefullamount($2,000)foryourcollisiondamage.Wearequitepleasedattheirwillingnesstosettleoutofcourt.Iftheiroffersoundsacceptabletoyou,pleasesigntheenclosedreleaseandreturnittous,alongwiththecopyofouraccidentreport.Yourssincerely,F.Middleman☆简洁Conciseness1.避免拖泥带水AvoidWordiness1.避免重复AvoidRedundanciesSamplesComparisonWordy•Alongperiodoftime•Atthepresenttime•Duetothefactthat•Withregardto•Inspiteofthefactthat•Inaccordancewithyourrequest•Inthenearfuture•Affordanopportunity•Attentioniscalled•OtherthingsbeingequalConcise•Alongtime•Now•Because•About•Eventhough•Asyourequested•Soon•Allow,enable•Pleasenote•Normally,equally☆避免重复AvoidRedundancies•adequateenough•gratefulthanks•andmoreover•combinedtogether•pasthistory•filledtothetop•truefacts•finalcompletion•usualcustoms☆为对方着想YouAttitudeWeattitude•…howmuchweshouldliketohaveyourorder…•…IwouldliketohaveyouconsidermeasanapplicantforthepositionyouadvertisedItoday’snewspaper.Yourattitude•Whenyouorderourproducts,youwillsurelybenefitbyincreasedprofit.•Myfouryears’educationinchemicalengineeringattheUniversityofChicagoandtwoyear’workexperienceshouldprovetbevaluableIthepositionyouadvertised.Weattitude•Asthefiscalyeariscomingtoanend,wouldyoupleasepayyouroverduebillrightaway?•Willyoupleasefillinthequestionnaireassoonaspossible?•Oursavingsaccountspay6%interest.•WedidnotreceivedthecheckontimeYourattitude•Inordertomaintainyouexcellentcreditreputation,pleaseremit….•Yourpromptreturnofthequestionnairewillcertainlyhelpustoserveyourneedsbetter.•Youwillearn6%interestfromyoursavingsaccount.•Youdidnotsendyourcheckontime☆肯定的态度Positive-ness•Nosmoking•Noparking•Thankyoufornotsmoking•ThanksfornotparkingNegative•Wearewithholdingyourshipmentuntilwereceivethepayment.•Thiskindofunfortunateincidentwillnotoccurinthefuture.•Wecloseat7pmonFriday•Therecanbenoexceptionstothispolicypositive•Willyoudeliveryourordertoyouassoonasthepaymentisreceived•Futuretransactionswillbehandedwiththeutmostcare•Yourorderwillbefilledimmediately•Thispolicymustapplyequallyandfairlytoeveryone☆礼貌Courtesy避免指责AvoidAccusationPoor•Youobviouslyignoredourrequestthatyoureturnthereportbyregisteredmail•YoudidnotreadtheoperatinginstructionforthenewmachinecarefullyBetter•Wedidrequestthatyoureturnthereportbyregisteredmail•Toenjoythefullbenefitsofthenewmachine,youshouldfollowtheoperationinstructioncarefully避免不信任AvoidSuspicionPoor•Wereceivedtheletterinwhichyouclaimedthetimerwasdefectiveatthetimeofpurchase•Ifthegoodsweredamagedinshipment,asyouallege,we…Better•Wehavenoticedinyourletterthatthetimerwasdefectiveatthetimeofp