proposal-范例

Abstract..............................................................................................................................................2Introduction.......................................................................................................................................2Backgroundandrationale:.......................................................................................................2Researchquestionsandobjectives:.........................................................................................3Preliminaryliteraturereview...........................................................................................................41.Understandingcustomersshoppingmotivations................................................................42.Thedifferentconsumptionways..........................................................................................53.Goodrelationshipwithconsumer.........................................................................................74.Personalvaluesandattitudes...............................................................................................9Methodology....................................................................................................................................11Target,SampleandQuestionnaire........................................................................................11Casestudy................................................................................................................................12EvaluationandQualitativeResearch....................................................................................13ResearchProcedures.......................................................................................................................13Reference.........................................................................................................................................14Consumptionhabitschangetheinfluenceofretail(ResearchProposal)AbstractConsumptionhabitsofconsumersisoneofthekeyissueswhichwouldbetakenintoretailers’considerationfortheirstrategiesandsellingplans.Inrecentyears,lotsofnewconsumptionpatternshaveappearedandcomeintovogue.Theresearcherscarriedoutastudyusingthegroundedtheoryapproachthroughparticipant-observationandquestionnaireresearch.Theresearcherschosetheretailindustryforthestudybecauseitprovidedtheidealconditionstoanswertheresearchquestion.Thisstudyaimstofindingthewaytomakeclearandassesstheaffectthatcomsumptionhabitschangesbroughttoretailandimprovetheattractivenessoftraditionalconsumptionpattern.Thechoiceofmethodologyhasprovidedtheinsightnecessarytoanswertheresearchquestion.Withimprovementandconsummationofitsoutcomes,theresearchcouldprovideausefulframeworkofreferenceforfurtherresearchofconsumptionpatternsandretailcrisis.Keywords:consumptionhabits,cunsumptionpattern,retail,influenceIntroductionBackgroundandrationale:Asthetraditionalconsumptionpattern,retailiswidelyrecognizedasanunreplaceableroletosatisfycustomers'consumptionneeds.However,retailisnowfacedwithmultiplechallengescomefromthenewpatterns,suchasonlineshoppingandtelevisionshopping.Sincethenewpatternshavesomanymodernisticandpractialcharacters：convenience,faster,reliable...theyhaveobtainedmoreandmorefavorsfromvariouscustomersespeciallyyoungpeople，what’smore,theagedarealsopayingmoreattentiontothesepatternsandtryingtoadapttothem.Acaseinpointisthevigorousdevelopmentofshoppingwebsitesinrecentyears.，sincetherearestillhugepotentialmarket,agreatdealofsimilarwebsiteswillbefoundedrapidly.Undoubtly,theretailwouldbeaffected.Intheretailbusiness,Factorsthataffectingthenetincomeofentitiesisthatthecommercialfacilitiesrentsandenterprises’manpowercostprice.Ontheonehand,theretailenterprisesneedtofacestheproblemthatthehouseleaseisreducinggenerally,sotherentsoarinaquiteshorttime.Ontheotherhand,therecruitingofworkersisgettingmoreandmoredifficult,atthesametime,thestaff’srequestsofsalariesraisesaregettingmoreandmoreexplicit..Ifnothingtobedonetopromotethemanagementability,andlackofothereffectivemethods,competitivenessofretailbusinesswillbebadlylost.Atthesametime,sellerswillconsiderhowtoattractthecustomersinanypossibleways.Theywanttoknowcustomersneedsandwants,theyalsowanttoknowiftheirproductsorservicesarerepulsiveoroutofdate.Thecurrenttrendistomakeagoodplanforpeopleandkeepagoodrelationshipwithcustomers.Ontheotherhand,trytounderstandcustomerconsumptionwaysandmotivationisalsoveryimportantforthesellers.So,findingthewaytomakeclearandassessthechangesandaffecttoretailandimprovetheattractivenessoftraditionalconsumptionpatternbecomesthefocusoftheresearch.Inadditon,westillneedtoclearlyknowthedifferencebetweenthetwoconsumptionpatternandthetrendofcustomers’personalattitudes.Researchquestionsandobjectives:1.Howthechangeofcunsumptionpatternimpactsofretailbusiness?2.Whatisthekeyissueofmakingcustomerssatisfy?3.What’sthenewcunsumptiontrend?4.Howtomakesatisfytocustomersinnewconsumptionways?5.Whatcanwelearnfromthechangesofper