SCM;haulee（英文版）

FutureDirectionsinSupplyChainManagementHauL.LeeStanfordUniversityTheChangingTime1.TheQualityevolutionofthe70’s.2.LeanManufacturingofthe80’s.3.90’sandbeyond…–Globalization–Productvarietyproliferation–Complexityofsupplynetwork–Shorteningofproduct&technologylifecycle–DynamicsofmarketplaceTheCurseofComplexity&UncertaintyMulti-layersupplychainProductvarietyproliferationLongprocess&developmentleadtimesVolatiledemand&dynamictechnologyInformationdistortionInefficientorderfulfillmentMismatchofsupplyanddemandTheBottomLine...Billionsofdollarsatstake!DemandNetworkIntegrationLeeSupplyChainManagementInformationMaterialFinanceRawmaterials,intermediateproducts,finishedgoodsCapacity,promotionplans,deliveryschedulesCredits,consignment,paymentterms,invoicesRetailersSuppliersCustomersDistributorsManufacturersInformationMaterialFinanceSales,orders,inventory,quality,promotionplansReturns,repairs,servicing,recycling,disposalPayments,consignmentTheNamingGameSupplyChainManagementSupplyNetworkManagementSupplyWebManagementDemandChainManagementDemandNetworkManagementDemandNetworkIntegrationDemand-SupplyChainManagementWhatisDifferent?Multiplefunctionsinvolved–manufacturing,distribution/logistics,design/engineering,marketing,finance,etc.Multipleorganizationsinvolved–suppliers,customers,third-partyproviders.Multipleflows–information,material/service,finance.ResearchinInformationIntegrationUnderstandingcausesofinformationdistortionanddevisecounter-measures.Usingbetter,timelyandmoreefficientinformationforcoordinatedforecastingandplanning.Valueofinformationsharing.ValueofVendor-Managed-Inventoryprograms.ResearchExample:TheBullwhipEffectBabiesP&GWholesalersRetailersCustomers3MOrderVariabilityUpthePampersSupplyChainResearchinPostponementProduct/processdesign–logisticsandformpostponement–de-couplingpointstrategies–vanillaboxdesignProductarchitecturetosupportsupplychainmanagementProductlinerestructuringandmanagingproductvarietyResearchinRestructuringChannelstructuredesign.Supplynetworkdesign,withmanufacturingoutsourcing.Logisticsoutsourcingandrestructuring.Coordinationofsharedresources(inventorypooling,shipmentcoordination,routesandwarehouseconsolidation,…)ResearchExample:RestructuringthePCOrderFulfillmentProcessManufacturerChannelManu-facturerDirectSalesModelSalesAgentModelChannelOutsourcingModelChannelAssemblyModelSalesandCustomerInteractionsProductCustomizationandDeliveryExamplesofIndustry-WideResearchApparelindustry(KSA,Harvard)Groceryindustry(KSA,Stanford)Computerindustry(Andersen,Stanford)Foodserviceindustry(CSC,Stanford)Pharmaceuticalindustry(Andersen)Retailing(Wharton-Harvard)Electro-Lighting(Eindhoven)Hospitalproducts(CSC)OrganizationIntegrationDesigningperformancemeasuresandincentivesystemsforsharingofassets,costs,risksandrewardstoachieve:–Supplychainimprovement–Win-winoutcome–First-bestcoordinationIntegratingdisciplinesofIT,POM,andeconomics/accounting.ExampleResearch:CapacityReservationMotivation:fablesssemiconductorcompanytoassurefuturecapacityfromfoundries.Contract:buyingcapacityoptionsfromfoundriestobeexercisedinfuture.Valueofinformationlinkagetovalueofoptions.Designofincentive-compatiblecontractsforwin-winandfirst-bestoutcomes.CapacityReservationInformationCollectionOptionsExercisedDemandRealizedVaryingReturnPolicieswithChannelReturnsAllowedIntermediateReturnsProhibitedPublishing(books,magazines,newspapers)Music(CDs)ComputersoftwareandhardwarePharmaceuticalsAutoAutopartsOfficeEquipmentFashionclothingProduceFlowersToysExampleResearch:ChannelPoliciesVaryingchannelpolicies(returns,priceprotection,consignment,etc.)indifferentindustries…why?Designofchannelpolicytoachievechannelcoordinationinmarketswithunpredictabledemandsanddecliningproductprices(PC).Linkingchannelpolicywithproductandmarketcharacteristics.TeachingDevelopmentsNewteachingcasesNewgamesExample:thefamousBeerGame–Physicalgamewithgameboards–Computerizedbeergame–Web-basedbeergameNewformofprojectcoursesIndustrialInputs-StudentsNeedMore….ProjectexperienceGlobalperspectiveTeamworkNewinformation/communicationsprotocolsGlobalCollaborationStanfordSwedenNetherlandsHongKongSingaporeGlobalProjectsCourseStanfordStudentsworkinginteamswithstudentsfromoverseasuniversities(HKUST,EindhovenU.,NUS,RoyalInst.ofTech.)oncompany-sponsoredprojectsLearntoovercomegeographical,culturalandtime-zoneboundariesUseallformsofcommunicationProjectswithHongKongUSTSterlingReengineeringofproductdev’tprocessforchildren’swearDesign/mktgcenterinNY,HQinHongKong,factoriesinAsia,LatinAmericaAT&TNetworkSystemsProcurementlogisticsforswitchingsystems(kits)SupplybaseinAsia,motherfactoryinOklahoma,factoriesinChina,Taiwan…GymboreeRetailoutletdesignfornewmarketTaiwanandChinaUS-basedactivitycentersandretailoutlets,potentialjointventuresinAsiaSponsorIssueGlobalNatureProjectswithEindhovenQuantumReverselogisticsfordefectivediskdrivesServicecentersinIrelandandCalifornia,outsourcedrepairinMalaysiaManugisticsUsingITtoimproveSCperformance-pharmaceuticalsPharmaceuticalsupplychain:USAvs.t