国内服装鞋类企业供应链管理分析——以李宁公司为例

上海交通大学硕士学位论文国内服装鞋类企业供应链管理分析——以李宁公司为例姓名：吴开尧申请学位级别：硕士专业：工商管理指导教师：朱启贵20070128--55THEANALYSISFORSUPPLYCHAINMANAGEMENTOFCHINESECLOTHING&SHOECLASSCOMPANY—LININGCOMPANYASANEXAMPLEABSTRACTBecauseChineseinteractswithinternationaleconomymoredeeply,Chineseinformationtechnologycatchingupwithinternationalpacemorequickly,Chineselogisticdevelopingmorequickly,ChineseindustrieshaveenvironmentsuitforsupplychainmanagementinChinesecompanies,basedontheirmatureness.ChinesecompaniesmustadoptSCMtoinnovateintheircompanyoperation,“changingChinesemanufacturetoChinesecreation’’.ButthereismuchmistakeinthecognitionofSCMinChinesecompany.Thisthesisperspectivesthedevelopment,theprincipleofSCMandsupplychainenvironmentinClothing&Shoeindustryfirstly.Thenexplainsindetailabout5pointsonhowtosuccessfullyimplementSCMinChineseClothing&ShoeCompany,takingLiningcompanyastheexample.ThisthesisinitsfourpartshopestoclearthecognitionmistakeinChinesecompany,fromtheangleofcompanystrategy.Thefirstpartintroducethesignificance,thestructureandmainpointsofthisthesis.Thesecondparttracesthechangesofenvironment,whichcompaniesoperatein,andthemainoperationsystemproblemtheyhad.Companiesmustkeepchangingitsoperationsystembecausethechangesofcustomerdemand,thechangesofeconomyenvironmentandthechallengeitsoperationsystemencountered.ThencontinuesonthedevelopmentofSupplyChainManagement,andexplainsthebigchangesitbroughttocompanymanagementperformance.BasedontheinherentmechanismandpoleexperimentsofSCMintheworld,thisthesisbrieflyintroduced5keypointsonhowtosuccessfullyimplementSCM.Attheendoffirstchapter,theanalysisframeworkisdisplayedforreferencewhentheanalysisisextendingonthetopic.ThethirdintroducesthecharactersofClothing&ShoesClassIndustryanditsdevelopment.Customerdemandchangedrequirescompaniesintheindustrychangeitsoperationsystemtocomplywith.ITapplication,globaleconomyintegrationandlogisticdevelopmentisdescribeintheindustry,concludingthatbrandinfluenceisthekeymomentumwhatdeterminestheindustrycompetenceintheworldmarket.SymmetricallythisthesisintroducestheChinese&ClothingShoesClassIndustry,theninferthatChineseClothing&ShoesClassCompanycanlevertheopportunitythatinternationalandmainlandsupplychainenvironmentofferedandupgradetoSCM.ThefourthemphasizesonhowtoimplementSCMinChineseClothingShoesClassCompanies,takingLiningCompanyasexample.FirstlyintroducesthehistoryofLiningCompany,inordertoexposeitsresource,abilityandtheconditionofitsmanagementsystem,thencomestothe5keypointsabouthowtosuccessfullyimplementSCM,includingregardcustomerasthecenter,structurecorecompetitioncapability,integratesupplychain,ITpushprocessoptimizationandhaveatotallyperformanceinspectionsystem.Theoremsandfactsarereferred,problemsraised,andadvicealsodesignedindetailed.ThisthesisconcludesthatSCMisthemodelsuitforChineseClothingShoesClassCompaniesandcompaniesinotherChineseindustries,havingthesamecondition,torenovateinoperationsystem.ItissoimportanttoChinesecompanyincurrentenvironment,thatitmustbetotallyrealized,wellmasteredandcarefullyimplemented.KEYWORDS:supplychainmanagement,supplychainenvironmentintegratesupplychain,processoptimization,Clothing&ShoesClassCompany20070128[]2007012820070128[]MBA--111318210015.67,24.712.584.561.924.71,52.0310070%()9%334310MBA--2IBMEPOS12MBA--351--2--3—4--SCM4--2002MBA--4131///24MBA--21170--27080--380--490MBA--6:221-1----------.ppt1-1FIGURE1-1Upgrademanagementchallenge1-123MBA--711-1(ManufacturingRequirementsPlanning)1980s/(Just-in-TimeProduction)1980s1990s(LeanProductionandLeanSupply)1990s-2000s(ResponsiveSupplyChain)2000+MBA--823241-21-2///231.2.3.1.3.1.4.&&MBA--925123261234MBA--105MBA--3.13.1.12-1(IMF)WTOMBA--12MBA--132-131.2BarCodeEDIRF(GIS)GPSinternetintranetITMBA--14QRECREOSERPCPFRSCMSCM1234TOCOPTORAISCM31.31——1950-19602——1960-8060%30%30%40%3——80----MBA--15EOSEDIQRECRERPINTERNET31.4“World-classEnterpriseWorld-classBrand1010WBLEconomicUseMethodEVABVAToolsMBA--16100AdidasNikeLouisVuittonMUJIChanelGucciDIESELBenettonFTVLevi'sBEAMSH&M10010015.67,24.712.584.561.924.71,52.0310070%()9%3.23.2.110-20QRCPFRMBA--17EDI83CAD29101224ERP3.2.23.2.3MBA--18WTO93%333.3.1MBA--1950%3.3.2MBA--203.3.WTONIKEADIDASMBA--21MBA--40ITMBA--41MBA--42[1]2005.948-55[2]11,2003495[3]M09.pdf2005[4]D01.pdf2005[5][][6]20052006.06.02[7]14106162006.07.10[8]20062006.082-19[9].ppt2002.051-19[10]20065[11]2005-05-25[12]2006.01.13[13].ppt2002.051-19[14]Stevens,Graham,”IntegratingtheSupplyChain,”InternationalJournalofPhysicalDistributionandMaterialsManagement,Vol.19,NO.8,1989[15]2003.03[16]PPTIBM2002.12.181-35[17]360.PPT2003.08.121-29[18].ppt2001.04.27[19]320041[20]2005.10.0110-50MBA--431MBA--442MBA--453MBA--464MBA--47MBA--48[1]2006165-167国内服装鞋类企业供应链管理分析——以李宁公司为例作者：吴开尧学位授予单位：上海交通大学相似文献(10条)1.学位论文王志国IT制造企业内部供应链管理业务流程优化——英顺达公司案例分析2005本文研究对象IPC公司，是一家台湾集团独资的电子制造厂，其主要产品是笔记型电脑。　　本文针对IPC公司原第二制造中心现有供应链体系，从产品差异化角度入手，对东芝和明基两种产品进行对比分析，提出明基产品的优化策略，并进行实际运作验证，改善了明基产品在IPC公司的供应链体系的衔接问题，取得了第一手资料，并提出了混合型供应链模型。该模型经IPC公司实际验证，获得了初步成效。　　全文结构如下：　　本文第一章简要介绍供应链及供应链管理理论，给出了供应链及供应链管理权威的定义，介绍了供应链及