四川香格里拉生态旅游区旅游商品开发探究

:2007-11-08:985:(1975-),,,,()20083(104)(,610064):,,,,,:;;:F127.8:A:100424922(2008)0320069205,,,40%;,2000-2003,17%[1];,,,,:,8[2];,VCD[3];,[4],,,[5],,,()[6],,(),960(),,,,,,96,,,,(),,,,:(),,,,:1.,,2.,,,()3.,,(,)(),,,,:1.,,,,2.,,,,;:,,,,3.(),,,,,:,,,,;,,,,,,(),,,:1.,,,,,2.,,,,,07,,,,,,,,,,,,,,(),;,,1.,,19677:;;;;,,;,,,,,2.,,,,,;,,,,,,,(),;,,,,,,,,,3.,,,,;(,),;,6,,,,,,,,,,;24(),,,,,,(),,,,,1.,17(),();,[7],,,;,,2.,,,,,,,,,,3.,,,,:,,,,,,,,,,,,,;,,,,,,,;,,,,,,,,:,,,,,,,,,,,,,,,,;,,,,,(),,,,:,();,,,,,,,,(),,1.,(),,27,:,,,,2.,:,,,,,,,,,(),:,,,:;,,:,,:,,,,,,;,(),,,:[1],.[J].,2006,(8):62-63.[2].[J].,2001,(1):70-72.[3],.[J].,2000,(5):119-121.[4],.[J].,2000,(11):126-128.[5].[J].,2004,(5):619-624.[6].[J].,2007,(1):20-21.[7].:[M].:,2005:137-139.[]StudyofTourismMerchandiseDevelopmentinSichuanShangri-laEco-TourismAreaYIXiao-li(CollegeofTouism,SichuanUniversity,Chengdu610064,China)Abstract:SichuanShangri-laeco-tourismareawillbeanimportantareaofSichuantourismde2velopment.However,tourismdevelopmentofthisarea,especiallythedevelopmentoftourismmer2chandise,isquiteunderdeveloped.Inordertofacilitatehealthfullyandrationallytourismdevelopmentofthisarea,theauthorprovidessomeeffectivemeasures,suchasregulatingthemarket&clearingdevelopingidea&lastinglocaltechniques,byanalyzingcrucialreasonsoftourismmerchandise,suchassluggishmarket&unconsciousmindofdevelopment&ever-losingtraditionaltechniques.37