石油工业旅游的产品设计与开发策略研究

251()No.1Vol.2520071JournalofFoshanUniversity(SocialScienceEdition)Jan.2007(,362021):,,:;;:F590.3:A:10082018X(2007)0120069204:2006210218:(19752),,,,,[1],,,1.,,,,,,,,,,,,,[2],,,,,,,[3]2.,,:(1),,,,,(2),,[4],(3),,,,,,,,,(4),,,,,(5),,130.2,,,3.,(1),,07()25,,,,,(2),,,,,,,,,,(3),,,,,,(4):,;,,;,,,,,,1.,,,[5],,2.,,,,,,,,,403.,,,,,,,4.,,,,171:,,,,5.,,,,,,,,,6.,,[6],,,,:[1].[J].,1999,(2):1172118.[2].[J].,2001,(2):45248.[3],.[J].:,2002,(3):80285.[4].[J].,2001,(8):54255.[5].[J].,2002,(5):14215.[6].[J].,2006,(3):72274.AResearchontheProductDesignandDevelopingStrategyoftheOilIndustryTravelingProductXIEChao2wu(CollegeofTourism,HuaqiaoUniversity,Quanzhou362021,China)Abstract:Theoilindustrytravelingproductisonekindofcomprehensivetravelingproduct,whosecul2turesubject,demonstrationlandscapeaswellastheenvironmentandserviceshouldbedesignedsystem2aticallyinthedevelopment.Atthesametime,itsdevelopmentstrategyshouldfollowfiveprinciples,namely:governmentforerunner,marketleadership,gradualadvances,restrictiveexploitationandcom2munityparticipation.Keywords:theoilindustrytraveling;productdesign;developingstrategy27()25