外贸英语函电商务英语写作05

Unit5Orders,AcceptancesandRejectionsByDavidXuIntroduction◆订单是每一个供应商、制造商最乐意听到的一个词。除非供不应求，订单总是多多益善。订单是一份完整的购销合同的一部分。在下订单之前。绝大部分条款和条件双方已经谈妥，或在其他地方由买方或卖方做了明确的规定，订单以及条款和条件一起构成一份完整的合同。因此条款和条件的完整程度，决定了订单内容的简略◆在老客户之间，常规的订单甚至已经格式化，卖方只要填写品名、数量和交货期便可。◆订单的布局都是开门尖山，平铺直叙。◆收到订单后都要及时的回复确认。有些公司以为马上就发货，就免去了确认这一关键的步骤。有些公司回一张发票了事，也有的公司回一份格式化的确认书。其实一封好的确认函，是培养客户感情的有效手段。EffectiveWritingI：AvoidInflatedWords•王婆卖瓜，自卖自夸。夸大不实之词出现在商业广告中，大家也许都习以为常。广告的作用之一是通过煽情来激发消费者的购买冲动。而外贸函电的读者对象是进口商、经销商等。他们的购买行为，是一种理性行为。如果采用浮夸的辞藻，不但起不到预想的结果，往往还会适得其反，影响你在客户心目中的形象，降低你的可信度，所以类似sensational，amazing，fantastic以及revolutionary等词汇，函电中应该坚决杜绝。EffectiveWritingI：AvoidInflatedWords夸大不实之词一般容易分辨。我们要做的就是将这些删除掉。例如：Theworknoffersextraordinarychallengesandaverylargesalary.实际上extraordinary和very这里没有什么意义，删除为好。例如：AlreadythousandsofnewcustomersarebeatingpathstothedoorsofMartindealers.Neverhastherebeen,norwilltherebe,afanassmoothrunningandwhisperingquietastheNorthWind.SothatyoumaybeabletobuyKantrellequipmentatanextremelylowpriceandsellitatatremendousprofit,wenowofferyouthecompletelineata50percentpricereduction.以上例句很像广告词。在函电中使用广告语可能会降低可信度。EffectiveWritingII：AvoidCliché（陈词滥调）•陈词滥调刚开始也许并不是没有新鲜内容的老一套，但用的人太多太烂，又没有什么创新，再加上用词不简练，于是变成了陈词滥调cliché。事实上，部分陈词滥调也可以归纳到罗嗦的词语中去。•函电当中常见的陈词滥调主要有：陈词滥调简明词语AcknowledgereceiptofThankyoufor,receiveBeinthereceiptofReceiveAsperAs,accordingtoAtanearlydateSoon或给出确切日期AtthistimeNowAt(the)presentNowAttachedheretoAttached,here或encloseDuetothefactthatAs,because,sinceEnclosedpleasefindEnclose,hereIhavebeforemeIhavereceivedHerewithHere或删除Takethelibertyof删除ThewriterI,meUnderseparatecover删除Atyour(earliest)conveniencesoonUptothismorningSofar或删除非常遗憾，我们奉告您关于，等•l.Weregrettoinformyouthat(of)2.Wearesorrytohavetodrawyourattentionto3.Weregrettohavetosaythat4.Weregrettoadviseyouthat5.Weverymuchregrettoannounceyouthat6.Itismostregrettablethatwehavetoinformyouthat(of)7.Itiswithourgreatestregretthatwemustinformyouthat(of)8.Toourgreatestregretwemustherewithinformyouthat(of)9.ItisamatterforregretthatIhavetoinformyouthat(of)10.ItistoberegrettedthatImustinformyouthat(of)11.Itiswithregretandreluctancethatwehavetoinformyouthat(of)12.Itgivesusadeepsorrowthatwehavetoannounceyouthat13.Itcausesmemuchsorrowtohavetosaythat14.Ifeelsorryforhavingtoannounceyouthat15.Iexpressmysorrowforannouncingyouthat当我们得悉……甚为遗憾等。•1.Weareverysorrytohear(know)that2.wearegrievedtohearof(about)3.Weareindeedsorrytohearthat4'Weverymuchregrettohearthat5.Weregrettohearof(that)6.Itiswithgreatregretthatwejustlearnthat7.Muchtoourregretwehaveheardthat8.Weregrettoreceiveyourinformationre9.Weregretthatwehavebeeninformedthat(of)10.Toourdeepregretwewereinformedthat(of)请宽恕某某事项•1.Pleaseexcusethisclericalerror.•2.Wetenderyouourapologyfortheinconveniencethiserrormayhavecausedyou.•3.Werequestyoutoacceptourregretfortheerrorofourclerk.•4.Wegreatlyregretthatwehavecausedyousuchainconvenience.•5.Wewishtoexpressourregretfortheannoyancethismistakehascausedyou.•6.Wefranklyadmitwewereatfaultandweareanxioustorepairtheconsequences.请原谅我的回信延迟•1.PleaseexcusemylatereplytoyourveryfriendlyletterofMarch1.•2.Ihopeyouwillforgivemefornothavingwrittenyouforsolong.•3.Ihopeyouwillexcusemefornothavingrepliedtoyouuntiltoday.•4.IhumblyapologizeyouformydelayinansweringtoyourkindletterofMay5.•5.Ihaveto(must)apologizeyoufornotansweringyourletterintime.•6.Imustaskyoutokindlyacceptourexcuses,lateastheyare.我们盼望于近日内接获回信•1.Wehopetoreceiveyourfavouratanearlydate.•2.Wehopetobefavouredwithareplywiththeleastdelay.•3.Weawaitagoodnewswithpatience.•4.Wehopetoreceiveafavourablereplyperreturnmail.•5.Weawaitthepleasureofreceivingafavourablereplyatanearlydate.•6.Weawaitthefavourofyourearly(prompt)reply.•7.Apromptreplywouldgreatlyobligeus.•8.Wetrustyouwillfavouruswithanearly(prompt)reply.•9.Wetrustthatyouwillreplyusimmediately.•10.Weshouldbeobligedbyyourearly(prompt)reply.•11.Willyourpleasereplywithoutdelaywhatyourwishesareinthismatter?•12.Willyoukindlyinformusimmediatelywhatyouwishustodo.•13.Werequestyoutoinformusofyourdecisionbyreturnofpost.•14.Weareawaiting(anxioustoreceive)yourearlyreply.•15.Wethankyoufortheanticipatedfavourofyourearlyreply.•16.Weshouldappreciateanearlyreply.特此奉告等•1)Wearepleasedtoinformyouthat2)Wehavepleasureininformingyouthat•3)Wehavethepleasuretoappriseyouof•4)Wehavethehonourtoinformyouthat(of)•5)Wetakethelibertyofannouncingtoyouthat•6)Wehavetoinformyouthat(of)•7)Wehavetoadviseyouof(that)•8)Wewishtoinformyouthat(of)•9)Wethinkitadvisabletoinformyouthat(of)•10)Wearepleasedtohavethisopportunityofremindingyouthat(of)•11)Wetaketheadvantageofthisopportunitytobringbeforeyournotice•12)Pleaseallowustocallyourattentionto•13)Permitustoremindyouthat(of)•14)Mayweaskyourattentionto•15)Wefeelitourdutytoinformyouthat(of)Contentindetails•1.ORDERS•2.ACKNOWLEDGEMENT•3.ACCEPTANCEOFORDERS•4.OFFERINGSUBSTITUTE•5.LETTERSOFREGRET•HAVEAGOODWEEKWND!!WritingProcessWritingProcessSomeReferenceBooks:•MLAHandbookforWritersofResearchPapers,JosephGibaldi,5thEdition*•WritingResearchPapers:ACompleteGuide,JamesD.Lester,10thEdition*•WritingforSocialScientists:HowtoStartandFinishYourTh