XXXX美梦成真盛典暨女性时尚酒会策划方案

一、前言··································································································································································第3页二、介绍1、活动主题··································································································································································第6页2、内容概要··································································································································································第7页3、合作机构··································································································································································第8页4、活动特色··································································································································································第9页三、流程安排1、前期造势（堵水）················································································································································第11页2、中期宣传（放水）················································································································································第12页3、活动进行（通渠）················································································································································第13页4、后期烘托（灌溉）················································································································································第14页5、时间安排································································································································································第15页四、宣传推广1、推广媒体·································································································································································第17页2、推广攻略·································································································································································第18页3、合作优势（一）·····················································································································································第26页4、合作优势（二）·····················································································································································第27页五、招商形式1、线上合作·································································································································································第29页2、线下合作·································································································································································第30页3、合作形式·································································································································································第31页4、资源整合·································································································································································第32页六、组委会联系方式·············································································································································第33页六月，与梦想之士一起共襄时尚女性交流盛会达人的欢聚，沟通的盛会各领域优质达人相聚一堂，共叙梦想，共享荣耀时刻，为梦想加油，为自己喝彩！线上线下紧密结合，形式活跃、多领域达人和会员参与，趣味性强、互动性强、功能性强！与梦想盛典同行——更能引起会员的关注和认可，增加品牌好感度！品牌信息植入自然，会员更愿意接受，传播更有效！时尚高雅荣耀分享资源配合360°支持线上活动活动召集——在各版块发布活动置顶帖，编辑进行召集、鼓舞，并维护置顶帖效果；专题制作——专业的设计团队将制作精美的页面，以强烈的视觉冲击力吸引会员参与；硬广配合——配备优势广告位进行宣传，扩大影响力；达人推广——通过达人资源，导入并影响其他会员参与；微博助力——利用微博宣传，在转发中形成传播攻势。线上活动持续时间较长，为了保证活动质量，我们将对活动进行360°支持，包括整合编辑力量、制作团队、宣传力度、达人等资源，以最优质的团队力量和硬件设施，全程给予配合。活动召集专题制作硬广配合达人推广微博助力一、时尚之夜·梦想盛典二、重走青春·游艇之旅美容养生（美容院专家讲解）饰品佩戴（职业模特T台秀）服装搭配（职业模特T台秀）社交礼仪（杂志专家讲座）梦想盛典（产品拍卖、梦想基金）爵士风情幸运抽奖游戏互动饰品展示感恩回馈海上之旅着陆午饭（广鹿岛）户外探险（广鹿岛）篝火晚会（广鹿岛）出发回大连间隔2个周期活动前2个小时进行签到，签到完毕后体验会所一切娱乐及健身设施，会所职业教练全程服务；活动现场采用讲座、体验、T台秀、拍卖、抽奖、互动、演艺等形式，带给来宾一场视、听、感的交流盛宴；拍卖以荷兰拍形式，充分调动现场气氛。拍卖所得梦想基金归于主办方支配、基金于60%的差价给予返还给有梦想的女性（即：美容套餐10000元，主办方拿出6000元助力梦想，客户只需4000得到这个套餐）；当天所有来宾都会得到一份精美的礼品；活动结束2周内，主办方经过广告及活动效应吸纳长期客户及高端客户全部做出统计，2周后“重走青春·游艇之旅”全面启动；游艇之旅当天以海上之旅、户外拓展、篝火晚会等形式回报客户，并把客户发展为主办方稳定客户；杂志：《魅力》、《芳菲》美容院：《微美国际》、《瑞丽》、《新华整形》、《艺星整形》、《伊美娜》《诺曼尔》游艇：《星海湾》、《金海岸》、《百璐威》、《奥利宝》户外媒体：公交站牌、墙体广告报纸媒体：《大连晚报》、《半岛晨报》广播媒体：《交广》、《幸福956》、《都广》网络媒体：《新浪网》、《大连女性网》、《天健网》、《新青年》《百度贴吧》、《太平洋女性网》、《优酷》、《土豆》、《开辟专属网站》场地会所：亚历山大会所、柒七会所本次活动是一场专为大连时尚精英女性打造的皇后盛宴，也是一场有故事、有感动、有笑容、有泪水的完美蝶变的梦想盛典。大连各大媒体倾情合作，全方位、全角度的大力宣传及跟踪报道。立足于大连，以美丽、时尚、高雅、前瞻为元素，举办一场空前绝后的女性交流盛宴。活动现场拍卖产品所得钱全部纳入梦想基金，三家权威机构共同监督，专属为美改变、重走青春的女性，让每一分钱都在改变女性人生。杂志、主办方平台、户外媒体、广播、报纸、网络强强联手，抓住热点、把握时间、立足空间、全城互动，全方位、全角度大力宣传报道；广告只宣传此活动标题、内容，不宣传活动时间、活动地点、参与要求，从而达到堵水、造势的效果；古人云：“一遇盛涨，水势西合入北流,则东流遂绝。”前期广告增大势力，轰动全大连，吸引眼球，从而达到强势的广告效应，等待中期宣传“放水”；宣传此活动有流行美梦想基金，寻找有梦想女士，主办方倾力完成其梦想，从而为本次活动戴上慈善的光环。造势内容：（15—20天）一次时尚精英女性的交流盛宴一场完美瞬间蝶变的梦想盛典在这里·你就是时尚精英来这里·你就会瞬间蝶变通过前期各大媒体造势，此次活动已在女性心中留下深刻印象，关注的每位女性都在期待活动时间与地点、参与的条件。这时就到我们放水的时候，水势的冲击，直击每位女性的虚荣心理；广告开始宣传此活动时间、活动地点、参与要求、报名联系方式等详细活动通告；中期宣传利用1个周期的时间简明扼要的告知人群，利用1周时间统计报名女性及准确的确认后上报主办方，安排活动当天所有内容；宣传内容：（7天）时间、地点、参与条件、享受待遇、大奖等来宾签到（走红地毯、请赐名片）前期热场（游泳、健身、自