旅游上市公司评析

19961996,293237,199510510220710(B),,4,,199610,10111996()()()(%)199620522451301387151141170481996207219519820001811014307199620820771381300131311008019962082136180100018113011741199620823031802236151831147101996210218510012501412801598719962062064120300013164016100199620822251601000181980158001996209222410015002516401243119962092134190190019183013322,,,(20102%),,82176%,17124%,30%,102,,315,1,6000,20001996,,199613,4119973TOURISMTRIBUNEBimonthly/May199721996()()()()()()(%)(%)59161500612314288914921690.155.5853.11800018006164.921300.092.160.2210.0499.18510013003238.361173.753.120.319.9043.91600015005820.321071.801.960.2014.24106.703883023241735.61255.76-0.04-70.69500012503704.62555.331.910.157.7797.926127.5030009306.25838.742.900.144.2781.1736884.201722307.3823.851.510.0040.40100.0350001250974.97192.151.230.064.4694.98335464190028778.101796.802.210.125.3148.57:113199613;21=/,19950110,,0120,0106,,,,,,,,?,,14(BBBB),19965302164%,,33()(%)27413-417452113331074588521843782-015331742360152:312,35,,5%,,1%,,14,,5119973TOURISMTRIBUNEBimonthly/May1997,1996,(11005000),,3%,1996,,,1996,,,,,,,,1996,(),,,,,,,,,,(B)A,,,,,,(),,1997,,,1997,,,,,1997,,,,,,10,,,,,38150(4),,,20,,4,10,3050%,90%,20%,,,199601220120,10104%14124%,,,,,,6119973TOURISMTRIBUNEBimonthly/May199741996()()117()()(%)7.8028.80121011.7790.541366.869.4738.50112515.1789.24617.2815.8025.40121014.8037.95731.3412.8024.60121110.2744.65871.059.2016.28121010.5944.13660.7413.5022.0012914.2946.10526.529.2913.6812128.70-763.5012.3018.37121113.73-503.539.8014.9012118.92-511.3111.6814.1012118.90-345.72,,,,,,(,),,,199613,,,23185,01004,,8166,,,,2,10,590%,100%,360%,2,,10,,,,,,,,,,,,,7119973TOURISMTRIBUNEBimonthly/May1997,10(5)51996199501920167561001143112541100212421165913021051103481680195017843145016101422312101941117721321112110158140016101533913611120142231215,,,,,(),,,,(),,,,,19951810%11173%,,19952412%,16%,2312%,9182%6151%()17%,20%,419%313%,,,,,:;,11-6-501,100028(:1997224;:)8119973TOURISMTRIBUNEBimonthly/May1997EnglishAbstractsofSelectedArticlesinThisIssueChinasTouristIndustryNeedstoPromoteTradeContractSystembyWangErkangInordertoprotecttheinterestsofthetourismconsumersandoperators,Chinastartedtocollectqualityguaranteecapitalfromtravelservices,andestablishtourismqualitysupervisionadministrationtodealwithvariouskindsoftourismdisputesandaccidents.Butwiththefurtherdevelopmentofthetouristindustryandthecomplexnatureofthetouristproducts,peoplefindifdifficulttoresolvealotofaccidentsanddisputesbymeansofsupervisiononly.Andthereforethearticleholdsthatitisnecessarytoadoptthetradecontractsystem,thatis,tosigncontractsamongtheconsumers,sellersandproducerssoastodealwiththeproblemmen2tionedaboveinaccordancewiththeARBITRATIONLAWandtheCONSUMERSRIGHTSPROTECTIONLAW.OntheISO9000InternationalStandardsandtheForeignBussinessofTravelServicesbyWangJian,QianWei,MaAipingOneofthemajorproblemsexistinginthemanagementandservicequalityofChinastravelservicesisthattheoperationfallsoutoffixednorms,andthetechnicalconnectionbetweenthevariousunitsanddepartmentsisnotputunderstrictcontrolofthecontracts.Thenhowtoraisetheservicequalityandthetrustandfameoftravelservices?Itisagoodway2outtooperateaccordingtotheISO9001andISO9004standards.OntheObviousChangesBroughtbytheTRAVELSERVICESMANAGEMENTREGULATIONStotheDevelopmentandManagementoftheGuildbyDouQun,CuiFengjunTheTRAVELSERVICESMANAGEMENTREGULATIONSpromulgatedbytheStateCouncilonOctober15th,1996,andtheDETAILEDREGULATIONSFORTRAVELSERVICESMANAGEMENTpromulgatedbythestateTourismAdminis2trationonNovember28th,1996,comparedwiththePROVISIONALREGULATIONSFORTRAVELSERVICESMANAGE2MENTandtheIMPLEMENTATIONOFTHEPROVISIONALREGULATIONSFORTRAVELSERVICESpublishedintheeighties,showgreatchangesinmanyplaces,someofwhichwillgraduallyexertessentialinfluencesonthepracticaloperationoftravelservices.ComparingtheoldRegulations,thearticleanalyses5obviouschangesbroughtbythenewregulationstothedevel2opmentandmanagementoftheguild:1.definingclearlytheconceptoftravelserviceandthatoftouristbusiness;2.enlargingthemanagementscope;3.broadeningtheadministrativestandardsfortheoperationapplicationofthetravelservice;4.enforcingtheenterpriseandguildmanagementoftravelservicesandemphasizingthesupervisionofthemanagersoftravelservices;5.pavingthewayforthequalitycategorizationoftravelservices.CommentsontheTourismCompaniesPutontheStockMarketin1996byZhangLingyunAfteranalysingsuchaspectsasthegeneralscope,theregionalstructure,managementresults,managementadvantagesandthecompetitionpressureofthe10tourismenterprisesputonthestockmarketin1996atShanghaiandShenzhen,thearticlecomestotheconclusionthatthetourismenterprizesonthestockmarketwillhavegreatopportunityfordevelopmentin1997,aswellassomedisadvantagesduetothesmallscaleofthesubscribedcapitalofthetourismenterprisesonthestockmarket,thesmallnumberofthe1619973TOURISMTRIBUNEBimonthly/May1997largetoruismenterpriseswithexcellentresults,theover2scatteredscopeofthemainbusiness,theunstabilityoftheoperationin2come,thehighrightsanddividentsoftheshare2holders,andtheshortageofthecapitalforoperation.