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雷哥GMAT在线网络课程之2月GMAT作文机经1.航空公司减少航线【本月原始】某airlinecompany(P打头),某报告说过去一年原油价格上涨,而P公司呢他们还expanditsoperation(新开了一些航线),P公司经理了profit的decline,通过我们的分析,发现原油价格上涨对行业影响是普遍的,而某些公司却报告了盈利增加,对比P公司和盈利增加的公司,唯一的区别就是P新开了航线,因此,新开航线影响了P公司的盈利,如果要提升利润,我们recommendremove掉去年新开的航线【考古原题】V1.说一个航空公司的去年profit下降了,然后说因为两个原因:1.去年油价上升了。2.去年增加了一些飞机。但是呢,别个航空公司都面临油价上升,但profit增加了,所以导致该航空公司profit下降的原因一定就是飞机的数量增加了。所以为了今年要增加profit,就减少飞机数量。V2.作文是email.一个航空公司的利润fellover20%说的是航油价上涨和新买5架飞机导致的,since航油大家(airline)都在涨,所以两个原因中一定有一个是利润下降的原因,那就是买飞机导致利润下降【参考思路】1.充分必要条件:flightexpansion是profit减少的唯一条件?也有可能是乘客减少,2.错误类比:其他公司increasetheirprofitability不一定就是减少numberofflight,也许是他们的服务更好,顾客更喜欢选择他们公司;或是3.无根据假设:Decreaseflightexpansion一定会使profit上升?虽然减少航班数量,可以减少overallcost,但是revenuefromtheseflights也是同样减少。2.ParkHill商业计划【本月原始】在parkhill区的披萨店、电影院和高尔夫俱乐部过去两年发展很好,所以XX公司今年应该投资另外一个区的另外三家店,并且采取消费两家店可以获得第三家折扣的措施,可以让每个店都获利并且最大化回报【考古原题】ThefollowingappearedaspartofthebusinessplanoftheCapitalIdeainvestmentfirm:AcrosstownintheParkHilldistrict,theThespianTheater,PizzazzPizza,andtheNiblickGolfClubhaveallhadbusinessincreasesoverthepasttwoyears.CapitalIdeashouldthereforeinvestintheRoxyPlayhouse,theSlice-o'-Pizza,andtheDivotGolfClub,threenewbusinessesintheIrongatedistrict.Asacondition,weshouldrequirethemtoparticipateinaspecialprogram:Anycustomerwhopatronizestwoofthebusinesseswillreceiveasubstantialdiscountatthethird.Bymotivatingcustomerstopatronizeallthree,wewillthuscontributetotheprofitabilityofeachandmaximizeourreturn.【参考思路】1.错误类比:PH地区与I地区不同,在PH地区成功的business在I地区不一定成功,人口,habit等不同。2.因果关系:即使这三种business会成功,那么这特定的三家店也不一定能成功,还要看该店的经营、销售、服务等等。3.无根据假设:即使捆绑三个店,顾客也不一定会每个店都去消费。4.Profit除了与销售量有关,与成本也有关,不能单纯因为去的人可能增加就认为profit会增加,还要考虑成本、折扣等等。【参考范文】TheargumentstatesthatifbymotivatingcustomerstopatronizeallthreeBusinessesofCapitalInvestment,theprofitabilityofeachbusinesswillincreaseandmaximizereturnforCapitalinvestment.ToachievethisthefirmproposestoinitiateaprogramwhereifacustomerpatronizestwooftheBusinesses,hewillreceivesubstantialdiscountonthethird.Howeverthereareseveralassumptionsthattheargumentisbasedonforwhichitdoesnotgivesufficientevidence.Firstly,Theargumentassumesthatpeoplewillnototherwisegotoallthethreeplacesiftheygotothetwoplaces.Thereisnoevidencetosupportthisassumption.Forexample,certaindemographicgroupsmayenjoywatchingtheatre,playinggolfandmayliketoeatoutaswellfrequently.Theymaynotselecttwooutofthethree.Sobygivingthemheavydiscountonsomethingthattheywouldhaveanywayschosenmayactuallynegativelyimpacttheprofits.Secondly,theargumentgivestheexampleofthesuccessofthethreebusinessesintheParkHalldistrict.Howeveritdoesnotclearlystatethereasonsbehindthesuccessofthebusinessesthere.ItappearsthatCapitalIdeaselectedthesebusinessestoinvestspecificallyfortheuniquecombinationwhichtheyfoundtobesuccessfulinParkHilldistrict.Ifthisisthecasethenthethreebusinessesarecomplementarytooneanotherandhencetheywillsucceedasagroup.Sothereseemsnoreasontoexplicitlyaskcustomertopatronizethethreeatthecostofadiscount.Inconclusiontheargumentisflawedfortheabovementionedreasons.Itcanbestrengthenedifmoreevidenceisgiventosubstantiatewhytheproposedprogramwouldwork.Withoutthesetheargumentremainsunconvincingandopentodebate.3.工作建议【本月原始】V1讲的是一个报纸写了关于career的advice:作者建议有stableofficejob的人,千万不要辞职当self-employedworker.有以下原因:1.self-employed的人在家工作有很多distraction,例如phonecall,noisyneighbor,和householdchore.2.self-employed的人notlikelytosetschedule,所以他们会procrastinate或者notworking.3.self-employed的人在家工作,会sociallyandprofessionallyisolated,所以他们的advancement会受到limit.因此,officejob肯定好且leadtomoreearning.4.奢侈汽车销售战略【本月原始】Thebusinessmanagerofalocalautodealershiprecommendedthefollowinginamemotothedealership’sowners:“DuringthemonthofJune,whenweadvertisedourluxuryautomobilemodelsinthelocalnewspapersandplacedtheminprominentpositionsonourlotandinourshowroom,combinedsalesforbothluxurymodelsandourmoreinexpensivemodelsreachedthehighestpointfortheyear.InFebruary,whenwefocusedouradvertisementsonourinexpensivemodelsandfeaturedthemonourlotandinourshowroom,overallsaleswerelower.Clearly,ifwewanttomaximizeourprofits,weneedtoputourluxurylinefrontandcenterinamoreprominentposition,year-round.Theluxurylineclearlyattractspotentialconsumerswho,oncetheysetfootonourautolot,purchaseawidevarietyofautomobilesthatgeneraterevenueforthisdealership.【考古原题】一个卖汽车的,有luxurymodel和inexpensivemodel。这个dealership的在June为他的luxurymodel做广告,并且将luxurymodel放到他们展厅的中间位置,然后June的thecombinedsalesofbothmodels就很高很高,然后之前在February的时候,该dealership是为inexpensivemodel做广告并且放到展厅中间位置来着,结果那个月的thecombinedsalesofbothmodels非常low。基于此,这个manager就认为,应该坚持六月份的策略,为luxuryModel做广告并且放到展厅中间,并且要这样做year-round。【参考思路】1.二者选一:Thebusinessmanagersimplyfocusesonthetwoextremes–thatthedealershipshouldadvertiseluxuryvehicles,orthatthedealershipshouldadvertiseinexpensivevehicles.Themanagerfailstoacknowlegdeandanalyzethepossiblyofamixedmarketingcampaign.2.无根据假设:Advertisementsontheluxuryautomobileclearlyattractspotentialconsumers.Itshouldbebetterevaluatedbyanalyzingthesalesdataandbyaskingcustomersabouttheirpurchasingdecisions.3.错误类比:Theauthorunfairlymaketheconclusiontha
本文标题:雷哥GMAT在线网络课程之2月GMAT 作文机经
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