论电子商务对实体店的影响毕业论文

沈阳化工大学科亚学院本科毕业论文题目：论电子商务对实体店铺的影响专业：工商管理班级：1002学生姓名：指导教师：论文提交日期：2014年6月13日论文答辩日期：2014年6月21日摘要今天的商业发展面临的挑战是多种多样的。譬如电商对店商的冲击，电商发展速度很快，已抢占了整个商业领域一定份额，电子商务的快速发展给实体店的发展带来了巨大的冲击，但也同样促进了实体店的转型，引发了一场营销模式的革命。但电商到底能走多远，电商与店商应是怎样的关系，这是大家要考虑的问题。电子商务在中国已经发展了多年，逐步走向成熟，走向规范，分工更加明确，使传统商务的各种经营方式发生了巨大变化，对企业管理的各个方面产生了深远而系统的影响，推动着全球战略资源和竞争优势的重新分配。电子商务使供应链地位和战略意义逐步提高，电子商务改变了传统商务企业管理模式，赋予了新的时代内容，提出了新的挑战，激发了企业的活力。但城市的主体还是实体店，城市没有商业它是一个黑暗的城市。商业是城市的基础，零售是商业的根基。随着80、90后逐渐成为消费的主体，而现在年轻人的消费习惯有了很大的改善，从物质层面的需求转向了精神层面的需求，这样的形势逼着零售业不得不改变，这也是市场化的正常规律。电子商务本身具有极大的潜力，可以推动企业打破原有企业战略的束缚，进而加快改进运作流程的速度，在新的市场环境下创造更具吸引力的竞争优势。电子商务给了企业更多的开拓市场的机会，也提供了更加密切的信息交流场所，从而给企业提供了把握市场和消费者需求的能力，促进了企业经营系统的变化和改革。总之，电子商务与传统商务模式的完美结合，才将是未来商业模式的主流。文章将对电子商务与传统商务进行科学的对比，理清电子商务与实体店的关系，并对电子商务与实体店发展的趋势进行了阐述，比如电子商务与实体店的关系、电子商务如何促进实体店的发展、实体店未来的发展趋势等，并对这些观点进行了科学的论证。关键词：电子商务；实体店；趋势AbstractChallengesfacedbytoday'scommercialdevelopmentarevaried,suchastheimpactonthephysicalstoreofe-commerce.E-commercedevelopmentisveryfast,whichhasseizedashareoftheentirebusinessworld.Therapiddevelopmentofe-commercehasbroughtgreatshockstothedevelopmentofthetraditionallyphysicalstore,butalsopromotesthestoretransformation,triggeringarevolutioninmarketingmode.Butintheendhowlongandhowfarcane-commercecango,whatkindofrelationshipbetweene-commerceandphysicalstoresshouldbe,thesearetheissueswehavetoconsider.E-commerceinChinahasdevelopedovertheyears,whichhasgraduallybecomematureandstandardized,whichalsohasamoreelaboratedivisionoflabor.Sothetraditionalbusinessmodeofoperationhasundergoneavarietyoftremendouschanges,simultaneouslywithallaspectsofcorporatemanagementundergoingafar-reachingandsystematicimpact,whichalsodrivestheglobalreallocationofstrategicresourcesandcompetitiveadvantages.E-commercegraduallyimprovesthesupplychainstatusandgraduallyincreasesthestrategicsignificance.E-commercehaschangedthetraditionalbusinessenterprisemanagementmode,givingthecontentoftheneweraaswellasanewchallengetostimulatethevitalityofenterprises.Butstillcitiesrelyonphysicalstorestoagreatextent,itwouldbeadarkcitywithoutbusiness.Commerceisthefoundationofthecities,andretailingisthefoundationofthecommerce.Thegenerationafter80s,90saregraduallybecomingthemainconsumers,whoseconsumptionhabitshavegreatlyimprovedwithdemandsshiftingfromthematerialleveltothespiritualneeds.Thistrendforcesretailindustrytochange,whichisalsonormalmarketrule.E-commerceitselfhasgreatpotentialtopromoteenterprisetobreaktheshacklesoftheoriginalbusinessstrategy,andthusspeeduptheimprovementofoperationalprocessesandcreateamoreattractivecompetitiveadvantageinthenewmarketenvironment.E-commercegivescompaniesmoreopportunitiestodevelopnewmarkets,andalsoprovidesacloserplaceforexchangeofinformation,thusgivingthemtheabilitytograspthemarketandconsumerdemands,promotingthechangesandreformsofbusinesssystems.Inshort,theperfectcombinationofe-commerceandtraditionalbusinessmodelwillbethemainstreamoffuturebusinessmodel.Thispaperwillcomparee-commerceandtraditionalbusinessscientifically,clarifytherelationshipbetweene-commerceandphysicalstores,anddescribethetrendofdevelopmentofe-commerceandphysicalstores,suchastherelationshipbetweene-commerceandphysicalstores,howe-commercetopromotedevelopmentofphysicalstores,thefuturetrendsofdevelopmentofthephysicalstores,etc,andtheseideaswillbescientificevaluatedinthispaper.Keywords：electricbusiness；physicalstore；tendency目录引言........................................................................................................1第一章电子商务与传统商务的概论...................................................21.1电子商务概论..................................................................................21.1.1电子商务的产生与发展的条件.............................................21.1.2电子商务的概念.....................................................................31.1.3电子商务的特点.....................................................................31.1.4电子商务的分类.....................................................................41.2传统商务概论..................................................................................51.2.1实体店的概念.........................................................................51.2.2实体店的特点.........................................................................51.2.3实体店的分类.........................................................................5第二章电子商务与实体店的关系.......................................................72.1实体店的经营现状..........................................................................72.2电子商务对实体店的优势与劣势...................................................72.2.1电子商务对实体店的优势......................................................72.2.2电子商务对实体店的劣势.....................................................82.3电子商务是一场商业革命..............................................................92.3.1中国营销模式变革.................................................................92.3.2电子商务对实体店的冲击.....................................................10第三章电子商务如何促进实体店的发展...........................................123.1消费者的行为变化..........................................................................123.