PPT模板-科尔尼127页

May,2002Off-SiteTrainingDocumentFromDataToChartsA.T.Kearney37/2333Off-siteTraining/wt1Thispresentationstemsfromtwousefulbooks“SayitwithCharts,TheExecutive’sGuidetoVisualCommunication.”,FourthEdition,GeneZelasny,McGraw-Hill,2001“SayitwithPresentations,HowtoDesignandDeliverSuccessfulBusinessPresentations.”,GeneZelasny,McGraw-Hill,2000A.T.Kearney37/2333Off-siteTraining/wt2AgendaSomehealthyhabitsChoosingchartsUsingchartsVisualconceptsandmetaphorsA.T.Kearney37/2333Off-siteTraining/wt3SomeHealthyHabitsA.T.Kearney37/2333Off-siteTraining/wt4CashflowfromoperationsisincreasingfastCFOP:Cashflowfromoperations;CFINV:Cashflowfrominvestingactivities;CFLiability+CFEquity:CashflowfromfinancingactivitiesSource:A.T.KearneyAnalysisCashFlowStatement2000–2010-(in€thousand)-CFdirect20002001200220032004200520062007200820092010IB004.0004.0004.0004.0004.0004.000113.802190.887234.684Collections0015.68768.773171.967340.031610.887933.2941.137.5341.226.7621.269.321EQUIPMENTCollections0021.82148.49892.456139.921187.623162.584152.82894.28071.853CFOPin0037.508117.271264.423479.952798.5111.095.8771.290.3621.321.0431.341.174OutpaymentAccountspayable00-31.644-85.240-155.097-209.080-298.057-335.102-354.726-308.432-279.895Marketing&Sales(withoutSet-up,SIM-Card)0-1.220-53.946-80.070-103.480-127.390-156.484-136.137-134.720-126.114-143.989CustomerCare00-5.780-18.279-36.983-59.398-87.091-97.646-98.166-98.166-98.166Network0-13.748-51.606-63.312-87.236-118.184-153.624-179.411-195.750-204.251-212.036General&Administration0-16.462-19.070-25.488-36.373-54.683-70.672-79.321-83.383-83.837-86.112Cashinterest004080808080801.1783.0474.256Long-terminterestvendors0-1.766-7.280-15.311-22.622-25.649-25.207-23.387-19.559-13.904-7.933Commitmentfee0-1.166-1.086-835-470-13800000Long-terminterestbanks0000-1.042-4.985-9.109-10.331-8.067-2.9010Taxes0000000000-145.923CFOPout0-34.362-170.371-288.455-443.223-599.426-800.164-861.256-893.194-834.560-969.798CFOP0-34.362-132.862-171.184-178.800-119.474-1.654234.622397.168486.483371.376CapExLicense0-31.250000000000OutpaymentNetwork,IT,Other0-58.873-139.715-140.380-117.067-91.542-71.210-74.695-73.677-70.593-74.896CFINV0-90.123-139.715-140.380-117.067-91.542-71.210-74.695-73.677-70.593-74.896Increaselong-termdebt(vendors)064.211136.288155.782110.056000000Repaymentlong-termdebt(vendors)000000-16.053-50.125-89.070-116.584-100.532Increaselong-termdebt(banks)000037.878105.50844.4580000Repaymentlong-termdebt(banks)00000000-82.336-105.5080CFLiability064.211136.288155.782147.934105.50828.406-50.125-171.406-222.092-100.532Inpayment(Sharecapital)063000000000Outpayment(Sharecapital)00000000000Inpayment(additionalPaidincapital)064.211136.288155.782147.934105.50844.4580000Outpayment(additionalPaidincapital)00000000-75.000-150.000-200.000Dividends0000000000-128.725CFEquity064.274136.288155.782147.934105.50844.4580-75.000-150.000-328.725CFFIN0128.485272.577311.564295.868211.01672.864-50.125-246.406-372.092-429.257CFTotal04.00000000109.80277.08543.798-132.776EB04.0004.0004.0004.0004.0004.000113.802190.887234.684101.908A.T.Kearney37/2333Off-siteTraining/wt5Cashflowfromoperationsisincreasingfast€Thousand02004006008001,0001,2001,4001,60020002001200220032004200520062007200820092010YearA.T.Kearney37/2333Off-siteTraining/wt62,3113,1505056854938762652824154834054633654006188001,2252,6603135522393409461,28920012010$8,100$11,980JapanIndustrializedSocialistDevelopingSocialistDevelopingCountriesFranceWestGermanyU.K.BrazilCanadaU.S.A.Projectedmarketdemandforourproduct,bycountry,2001-2010US$millionsGrowthismainlydrivenbydevelopingcountriesPercentAnnualGrowth4.43.53.46.60.71.71.51.02.99.06.54.03.5OtherWesternCountriesItalyA.T.Kearney37/2333Off-siteTraining/wt7DevelopingCountriesBrazilDevelopingSocialistsOthers*GrowthismainlywithindevelopingcountriesPercentageAnnualGrowth,2001-201096.66.53-4*IncludingJapanandWesternEuropeA.T.Kearney37/2333Off-siteTraining/wt8HealthyhabitschecklistAvoidInformationOverload•Keepchartssimple:noanxiousparadeofknowledge•Useonlyonemessageperchart•Showyourmessage,notyouranalyticalprocessA.T.Kearney37/2333Off-siteTraining/wt9DescriptionImpactProbabilityProximity•Currentdemandforecastingmethodologyhassomekeyweaknesses,whichmeanthattheforecastsgeneratedunder-estimatethelevelofinterestthatthePromotionCampaignisexpectedtogenerateDDDPriorityH•Broadbanddemandishigherthancurrentforecastsindicatebecause:—Theimpactofadvertisingondemanddoesnotscalewithsizeandbreadthofcampaign—FOHandBOHestimatesareunderestimated—Levelofunderlyingdemandisnotwellunderstoodbecause1)forecastsusedforoperationsplanningareADSLspecificwhilethecampaignisbroadbandfocusedand2)demandisonlyforecastforADSLenabledexchanges•IfbroadbanddemandisnotconfirmedandproposedP&Acampaignadjustedtoreflectthis,underestimateddemandatlaunchwillresultin:—Reducedcustomersatisfaction—Reducedcustomerservicelevels—Increasedandunanticipatedreviewofservicedeliverybudgeting(e.g.callcentrestaffingandtraining)Context/Impact•ReviseADSLdemandforecastingmethodologytoaddresskeyissues—Abovethelineimp