时代划分-GenerationXYZ

GenerationX,GenerationY,GenerationZ,andtheBabyBoomersJaneHolroydbreaksdownthebrandstorevealthewho,what,whenandwhyofthoseborninthepast65years.BabyBoomers:Nowapproachingretirementage,theboomersarethoseborninthedecadefollowingtheendofWorldWarII(agedroughly47-65).Theyareconsideredagenerationwhohavehaditall,cossetedbyparentswhoexperiencedtheGreatDepressionandraisedintheprosperouspost-warera.Manybenefitedfromfreetertiaryeducationandrelativelylowhousingcosts.Commonput-downsrangefrom'self-obsessed'to'stuckintheirways'.GenerationX:Thosebornroughlybetween1963-1980(nowagedearly-30stomid-40s.)Gen-Xersareoftenlabelledtheslackergeneration,uncommittedandunfocused.Thewhyme?generation.Theyarethefirstgenerationtohaveexperienceddivorceonalargescaleandarelikelytohavechangedcareersseveraltimes.WhiletheirparentsgrewupintheeraoftheCivilRightsmovement,Xersareconsideredmorelikelytowanttokeeptheirheadsdownthantochangetheworld.GenerationY:Thosebornbetween1981and1994.Commonput-downsincludelazy,debt-riddenandprogrammedforinstantgratification.Theyareportrayedasdemandingandunrealisticintheircareeraspirations.Nowwecanaddinternet-addictedandlonelytothelist.AdvertisementGenerationZ:Thoseborn1995-2009,theyarethefirstgenerationnevertohaveexperiencedthepre-internetworld.Accordinglyarealreadytechnology-focused.TheiPadgeneration?GenerationAlpha:Yes,nowwe'reontotheGreekalphabet.Thisgenerationbeginswiththosebornin2010.Ithasbeenpredictedtheywillbethemostformallyeducatedgenerationinhistory,beginningschoolearlierandstudyinglonger.Thechildrenofolder,wealthierparentswithfewersiblings,theyarealreadybeinglabelledmaterialistic.Readmore:://’tmeanwedon’tcareabouttheothergenerationstoo!Letusbreakdowntheterminologyforyou…BabyBoomersTheBabyBoomersareagenerationofpeoplebornduringthepostWWII‘BabyBoom’,roughlyduringtheyears1946to1964.IntheyearsfollowingWWIImanywesternnationsexperiencedaspikeinbirthsastheyslowlyrecoveredfromtheeconomichardshipsexperiencedduringwartime.ThisnewgenerationofBabyBoomersexperiencedanunprecedentedlevelofeconomicgrowthandprosperitythroughouttheirlifetime.Theyenteredtheworldinatimeofrelativehardship,butthankstoeducation,governmentsubsidies,risingpropertypricesandtechnologicaladvancementstheyhaveemergedasasuccessfulandaffluentgeneration.Manybabyboomersarenowsettlingintoretirement,withmanymoreluxuriesandcomfortsintheirgoldenyearsthanexperiencedbygenerationsbeforethem.SomeexamplesofpeopleborninTheBabyBoomerGeneration:SteveJobs,BillGates,SylvesterStallone,BillClinton,DonaldTrump,GeorgeWBush,EltonJohn,LionelRichie,RichardGere,RichardBranson,MrT,DavidHasselhoff,LiamNeeson,StevenSeagal,PierceBrosnan.GenerationXGenerationXcameaftertheBabyBoomers,andtypicallycoverspeoplebornbetweenthemid1960’sandtheearly1980’s.GenXwasshapedbyglobalpoliticaleventsthatoccurredduringthisgeneration’syouth.EventssuchasTheVietnamWar,thefalloftheBerlinWall,theendoftheColdWar,andtheThatcher-eragovernmentintheUKwereeventsthathelpedtoshapethecultureandupbringingofGenerationX.Relativetopreviousgenerations,GenXismoreopentodiversityandhaslearnttoembracedifferencessuchasreligion,sexualorientation,class,raceandethnicity.SomeexamplesofpeopleborninGenerationX:CharlieSheen,BenStiller,SarahJessicaParker,AdamSandler,DavidCameron,GordonRamsay,JenniferLopez,JayZ,GwenStefani,MattDamon,MirandaHart,LiamGallagher,RobbieWilliams,VictoriaBeckham.GenerationY:Youguessedit,GenerationYcameafterGenerationX.GenerationYcoverspeoplebornbetweenthe1980’sandtheyear2000,andtheseindividualsaresometimesreferredtoasGenY,theMillennialGeneration,orsimplyMillennials.GenerationYhasbeenshapedbythetechnologicalrevolutionthatoccurredthroughouttheiryouth.GenYgrewupwithtechnology,sobeingconnectedandtechsavvyisintheirDNA.Equippedwithlatesttechnologyandgadgets,suchasiPhones,laptopsandlatelytablets,GenerationYisonlineandconnected24/7,365daysayear.ManyMillennialsgrewupseeingtheirBabyBoomerparentsworkingdayandnightdoingstressfulcorporatejobs,whichhasshapedtheirownviewsontheworkforceandtheneedforwork-lifebalance.HereatTalentedHeadswearereallyinterestedinGenerationY.WeareMillennials,andweunderstandourselvesbetterthananyoneelse!SomeexamplesofpeopleborninGenerationY:KimKardashian,JessicaSimpson,JakeGyllenhaal,MacaulayCulkin,BeyonceKnowles,BritneySpears,JustinTmberlake,AliciaKeys,JessicaAlba,KateMiddleton,MirandaKerr,KeiraKnightley,UsainBolt,ZacEfron,Adele,Rihanna,EmmaWatson,EdSheeran,MileyCirus,JustinBeiber,HarryStyles.GenerationZ:GenerationZisthegenerationofchildrenbornaftertheYear2000.TheyarethechildrenofGenerationXandGenerationY.Tobefairwedon’tknowawholelotaboutthecharactertraitsofGenerationZ,becausetheyhaven’tbeenontheearthforverylongyet.GenerationZarepredictedtobehighlyconnected,livinginanageofhigh-techcommunicati