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BPDReferenceManualp.1(海量营销管理培训资料下载)APDCReferenceManual参考手册BusinessPlanDeployment(BPD)业务计划实施BPDReferenceManualp.2(海量营销管理培训资料下载)Contents目录1.0Introduction引言31.1CourseObjectives课程目的31.2Background背景41.3BPDDefinition业务计划实施的定义51.4AdvantagesofBPD业务计划实施的优点51.5WhoisInvolved谁是参与者61.6BPDCategories业务计划实施的范畴61.7ElementsofBPD业务计划实施的要素71.8BPDandthePlan-Do-CheckActionCycle8业务计划实施及计划-实施-检查-行动循环1.8.1ThePDCACycleExplained对PDCA循环的解释82.0Plan计划92.1Vision宗旨102.2PlantGoals企业目的112.3DepartmentalObjectives部门目标122.4Targets指标132.5Methods方法152.6AnnualPlan年度计划162.7CascadingthePlan层层落实计划192.7.1NegotiatingTargets商谈指标202.7.2Cross-functionalSupport跨职能部门支持203.0Do实施223.1UpdatingthePlan更新计划233.2ProblemSolving解决问题244.0Check检查264.1Reviews评审274.2PDCAReportExplainedPDCA报告解释284.3QuarterlyReview季度评审304.4Manager抯Role经理的职责305.0Action行动316.0Visualization目视管理327.0Summary总结337.1AnnualPlanningCycle年度计划循环34BPDReferenceManualp.3(海量营销管理培训资料下载)Introduction引言1.1CourseObjectives课程目的Uponcompletionofthiscourse,participantsareableto:完成本课程时,学员们能够:UnderstandtheimportanceofBusinessPlanDeployment(BPD)formanagingthebusiness了解业务计划实施对于管理业务的重要性UnderstandtheconceptsandelementsoftheBPDprocess了解业务计划实施过程的概念与要素OutlinethestepsoftheannualBPDcycle概述年度业务计划实施循环的各个步骤Setobjectives,targets,anddevelopmethods设定目标、指标,建立方法Completeannualplansandsupportingactionplanstoachieveplantgoalsandobjectives完成年度计划和相应的行动计划以实现企业的目的与目标Negotiatetargetswiththeirdirector/manager/co-managerstoachievedepartmentaltargets与各级经理商谈指标以实现部门指标UsethemonthlyPDCAreviewseffectivelybyreviewingprogresstotheplanandbyidentifyingnextstepsusingactionplans.通过审核计划的进展,以及运用行动计划来确定下一步的行动,来有效利用每月的PDCA评审UnderstandtheirRolesandResponsibilities了解他们的职责UnderstandtherelationshipofPlan-Do-Check-ActiontoBPD理解计划-实施-检查-行动与业务计划实施的关系1.0Introduction引言BusinessPlanDeploymentisasimpleprocesstomanagethebusinesswhichonlyrequiresdisciplineforsuccessfulimplementation.Witheffortandcommitment,goodresultsareimmediate!业务计划实施是一个管理业务的简单的流程,对于其成功实施的唯一要求是“纪律”。依靠大家的努力和承诺,良好的结果就近在眼前!BPDReferenceManualp.4(海量营销管理培训资料下载)Introduction引言1.2Background背景Traditionalcompanieshavealwayshada揃usinessPlan?butoftenthebusinessplanwascreatedbymanagementatthetopoftheorganization.Thesebusinessplansweredisconnectedfromtherestoftheorganization,andtherewaslittleinvolvementorinputfromthepeoplewhohadthemostinfluenceonachievingthebusinessplan-theteammembers.传统的公司总是有一个“业务计划”。但是此业务计划通常是由公司最高领导层制订的。这些业务计划与公司其余部分的工作脱节,而对实现业务计划最具影响的人-工人,则几乎不参与业务计划的实施。Manager,Pre-BPD经理,业务计划实施前?PlantManager总经理?noownership不承担责任VISION宗旨????Withoutaprocessbywhichtocoordinateouractivities,allourdifferentpartswillbegoinginasmanydifferentdirections,resultinginduplication,conflictinggoalsandpoorresults.如果没有一个能协调我们业务活动的流程,各部分人员都会按不同的指导方向进行工作,从而导致重复,目的相互矛盾及不良结果。BusinessPlanDeployment业务计划实施AmoreeffectivewaytorunthebusinessisthroughBusinessPlanDeployment.Theworddeploymentisamilitaryterm,whichmeans:“toorganizetroopsorequipmentsothattheyareinthemosteffectiveposition”.Insimilarways,wemustorganizethepartsofourorganizationtobethemosteffective.一个行之有效的经营业务的方法是凭借业务计划实施这种过程。部署这个单词是军事术语,它的意思是“组织军队或装备,使之处于最有效的位置。”同样地,我们也必须有效地组织我们的公司的各个部分,使它们都处于最有效率的状态。BPDReferenceManualp.5(海量营销管理培训资料下载)Introduction引言1.3BPDDefinition业务计划实施的定义BusinessPlanDeploymentisastandardprocesswhichenablesourcomplicatedorganization,madeupofmultipleparts,toactinunisontoachievecompany-widegoalsinthefivekeycategories:Safety,Quality,Cost,Responsiveness,andOrganizationalDevelopment.TheultimateobjectiveofBusinessPlanDeploymentisContinuousImprovement.业务计划实施是一个标准的流程,它能使我们复杂的组织统一行动,在五个关键范畴内实现整个企业的目的:安全,质量,成本,响应和组织发展。BPD的最终目标是不断改进。TRACKPERFORMANCETRACKPERFORMANCE跟踪绩效DEPLOYRESOURCES部署资源PlantManager总经理VISION宗旨FOCUS集中TARGETS指标CLEARDIRECTION清晰的导向COMMONGOALS共同目的OneobjectiveofBPDistoachievehorizontalandverticalalignmentbetweenallthepartsoftheorganization,sothatweareallworkingforthesamegoalsinaneffectiveway.Theresultisthatweareworkingtogetherasonecompany.业务计划实施的一个目标是在组织内部实现横向和纵向的统一,使我们能够以有效的方式来实现同样的目的。其结果是我们作为一个整体而共同工作。BusinessPlanDeploymentcoordinatesouractivitiessothatallofourarrowsarepointinginthesamedirection业务计划实施协调我们的业务活动使我们的目标一致。1.4AdvantagesofBPD业务计划实施的优点BPDisamanagementtoolto:业务计划实施是一种管理工具:Providefocus&direction提供注意焦点及指导方向Establishclearandquantifiabletargetsforall为所有部门/人员设定清晰定量的指标Challengetheorganizationtodevelopactionplanstomeetobjectives促使该组织制订行动计划以实现目标Trackperformance跟踪绩效Identifyopportunitiesforimprovements确定改进的机会Optimallydeployresources最佳地部署资源Alignbusinessactivitiesfocusedonobjectives根据目标调整业务活动Developthosewhoworkforyou培养下属Drivecontinuousimprovement激励不断改进BPDReferenceManualp.6(海量营销管理培训资料下载)Introduction引言1.5WhoisInvolved?谁是参与者?BPDisnotanactivitywhichonlycoversproductiondepartments.Thewholeorganizationisinvolved,frommanufacturing,toengineering,topersonnel,andfinance.Manufacturingdepartmentsdefinetheirobjectivesandworkwithsupportfunctionssothattheactivitiesofsupportfunctionsalignwiththerequirementsofmanufacturing.BPDisacascadingprocess.
本文标题:16949业务计划范例BPD
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