AC尼尔森2013年6月全国快速消费品品类回顾

Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverviewJun2013品类回顾2013年06月Copyright©2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyParametersQuarter22013Copyright©2012TheNielsenCompany.Confidentialandproprietary.Copyright©2012TheNielsenCompany.Confidentialandproprietary.3GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）7.47.97.77.57.17.27.37.47.57.67.77.87.9812Q312Q413Q113Q2GDPGrowthvs.YA国内生产总值对比去年同期增幅Copyright©2012TheNielsenCompany.Confidentialandproprietary.4GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）7.77.87.77.67.57.67.77.87.91-3Quarter,20121-4Quarter,20121Quarter,20131-2Quarter,2013GDPGrowthvs.YA国内生产总值对比去年同期增幅Copyright©2012TheNielsenCompany.Confidentialandproprietary.5NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA％社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）13.713.113.214.214.514.915.212.312.612.812.913.30.05.010.015.020.0Jun12Jul12Aug12Sep12Oct12Nov12Dec12Feb13Mar13Apr13May13Jun13NatTotalRetailSalesofConsumerGoodsVal.Growthvs.YA社会消费品零售销售总额对比去年同期增幅*Jan13数据未公布在国家统计局网站Copyright©2012TheNielsenCompany.Confidentialandproprietary.6NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）2.21.82.01.91.72.02.52.03.22.12.42.12.70.01.02.03.04.0Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13May13Jun13CPI居民消费价格分类指数Copyright©2012TheNielsenCompany.Confidentialandproprietary.7ChinaConsumerConfidenceIndex中国消费者信心指数Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）89888994919291937877839289918993105104108110105106108108607080901001102ndQuart'113rdQuart'114thQuart'111stQuart'122ndQuart'123rdQuart'124thQuart'121stQuart'13GlobalAverage全球平均US美国China中国Copyright©2012TheNielsenCompany.Confidentialandproprietary.8ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）161312615132.21.92.52.1105106108108607080901001101200510152025302ndQuart'123rdQuart'124thQuart'121stQuart'13FMCG(withcosm)ValGrowth%vs.YA物价指数(包含化妆品店)对比去年同期增幅FMCG(withoutcosm)ValGrowth%vs.YA物价指数(不包含化妆品店)对比去年同期增幅CPI(LastMonthinQuarter)居民消费价格分类指数（每季度最后一个月）CCIIndex消费者信心指数Copyright©2012TheNielsenCompany.Confidentialandproprietary.9StoreCount(TotalCity+Town)Universestorereducedslightly,duetothereductionofOtherStores.MTgrew15%whileGroceryStoreswerestable.TotalstorecountandimportanceMTandTTsplitintotaluniverse3,372,6213,283,7353,247,354StoreCountImportance(TotalCity+Town)-6%+15%-0%OthersGroceryModernTrade-1%ACVImportance(TotalCity+Town)*IncludingestimatednumberforCosmeticsbasedon2011newCosmeticsdefinitionDatasource:NielsenRetailEstablishmentSurvey2012Copyright©2012TheNielsenCompany.Confidentialandproprietary.10StoreCount(TotalCity+Town)AllModernTradeformatsgrewtocontributetothe15%TotalMTstorecountgrowth.CVSandMinimarketledthegrowth.ModernTradestorecountandimportanceModernTradestoretypesplit133,572148,868171,843StoreCountImportance(TotalCity+Town)+26%+7%+14%MinimarketSupermarketHypermarketCVS+9%+15%ACVImportance(TotalCity+Town)Datasource:NielsenRetailEstablishmentSurvey2012Copyright©2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewJun2013品类回顾2013年06月Copyright©2012TheNielsenCompany.Confidentialandproprietary.12ChinaCrossCategoryInformation59NielsendefinedCategories59尼尔森产品定义Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品TotalFood食品类TotalNon-Food非食品类Biscuit饼干ShoePolish鞋油CrispySnackFood干脆小食Battery电池TotalChewingGum口香糖LaundryDetergent洗衣剂Jelly&Pudding胶冻食品HouseholdCleaningProduct家庭清洁产品Chocolate-Total巧克力DishWashingLiquid碗碟/蔬菜/瓜果清洁剂FullConfectionery糖果FabricSoftner衣物柔顺剂Lollipop棒棒糖LoosePackConfectionery散装糖果PersonalWash香皂/沐浴露FacialCleanser洗面奶CarbonatedSoftDrinks碳酸饮料SkinMoisturizer护肤用品FunctionalDrinks功能饮品Toothbrush牙刷Juice果汁Toothpaste牙膏ReadytoDrinkTea即饮茶Razors剃须刀PackagedWater包装水RazorBlades刀片AsianTraditionalDrink亚洲传统饮料SanitaryProtection妇女卫生用品TeaPowder茶粉BabyPowder婴儿爽身粉WetTissues&BabyWetWipes湿纸巾&婴儿湿抹巾Yogurt/YogurtDrink酸奶/乳酸饮料Diaper婴儿即弃型尿布MilkPowder奶粉Toner洁面后调养水InfantMilkFormula婴儿奶粉BathroomTissue厕纸LiquidMilk液体奶FacialTissue面巾纸TonicDrinks麦乳精ReadyToUseFacialMask即用型面膜Condom避孕套LipPalm润唇膏InstantCoffee即溶咖啡Cordials浓缩果汁InsectBiteTreatment蚊虫叮咬治疗产品EdibleOil(ConsumerPack)小包装食用油InsectRepellents驱蚊虫剂InstantNoodles即食面Insecticide杀虫剂BreakfastCereal麦类食品ElectricMoisquitoRepeller电驱蚊器BabyCereal婴儿谷麦类食品Bouillon调味品与清汤Shampoo洗发水SoySauce/OysterSauce酱油/蚝油HairStylingProduct头发定型产品HairConditioner护发素HairProducts头发护理Household家庭清洁DairyFood乳制品Beverage饮料ImpulseFood即食食品OtherFood其它食品InsectControl驱虫产品PersonalCare个人护理Copyright©2012TheNielsenCompany.Confidentialandproprietary.13Source:NielsenRetailIndex(MonthlyUpdate)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Copyright©2012TheNielsenCompany.Confidentialandproprietary.14Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全国食品类和非食品类季度销售额增长率Copyright©2012