中西方食品广告文化差异

毕业设计（论文）题目：AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements学院文法专业英语学号：1231062学生姓名：王杰指导教师：郭颖婷2016年4月无锡太湖学院本科毕业设计（论文）诚信承诺书本人郑重声明：所呈交的毕业设计（论文）AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements是本人在导师的指导下独立进行研究所取得的成果，其内容除了在毕业设计（论文）中特别加以标注引用、表示致谢的内容外，本毕业设计（论文）不包含任何其他个人、集体已发表或撰写的成果作品。班级：英语122学号：1231062作者姓名：王杰2016年4月19日AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisementsAbstractInthispaper,intheperspectiveofcross-culturalcommunication,onthebasisofthesystemofculturalvaluesofdifferentculturesinthecontextofcontemporaryBritishfoodadvertisingisanalyzed,asaresult,thechoiceismorebroadlyrepresentativeoffoodadvertising.Atthesametime,tryingtoexplorethesimilaritiesanddifferencesbetweenChineseandwesternculture,fromadvertisinglanguagefordevelopmentunderthebackgroundofeconomicglobalizationandcross-culturalcommunication.[keywords]foodadvertising;Culturalvalues;Cross-culturalcommunicationContentsChapter1IntroductionChapter2LiteratureReview2.1StudiesonAdvertisement2.2StudiesonCulturalValues2.3ThePreviousCross-CulturalStudiesonAdvertisementsChapter3MaindifferencesbetweenChineseandwesternfoodadvertisements3.1DifferencesexpressionsbetweenChineseandwesternfoodadvertisements3.2DifferentideasbetweenChineseandwesternadvertisements3.3DifferentfocusbetweenChineseandwesternfoodadvertisementsChapter4thereasonsofthedifferencesbetweenChineseandWesternfoodadvertisements4.1Differentenvironment4.1.1Differentregionalenvironment4.1.2Differentculturalenvironment4.2.Differentculturalpsychology4.2.1PsychologicalreactionofChineseconsumers4.2.2Psychologicalreactionofwesternconsumers4.3EconomicfactorsChapter5Conclusion5.1TheMainFindingsandImplicationsoftheThesis5.2TheLimitationsandSuggestionsforFurtherStudyReferencesAcknowledgementsIntroduction:Withthedevelopmentoftheglobaleconomy,advertisementhasbecomeamoreandmoreimportantpartintoday’slife,notonlyprovidecomprehensiveinformation,butalsoimprovethequalityofmodernlife.ASameanofcommunication,advertisementandculturearecloselylinked.Theadvertisementofacountrybasicallyreflectstheculturallevelandconceptofvalueofthepeopleofthecountry.Therefore,therearemanydifferencesbetweenChineseandWesternadvertisements.Foodisthefirstnecessityofthepeople,ThereisahugedifferencebetweenChineseandWesternculture,thedifferenceindietwasthemostobvious,mostfundamental.Referencetopreviousresearchresults,thispaperwillstartwiththefoodculture,usetextcontrastanddataanalysismethodsfocusonthedifferencesbetweenChineseandwesternfoodadvertisementandanalyzethereasonsforthedifferences.Throughtheresearch,ihopewecanunderstandtheguidingideologyofChineseandWesternadvertisement,theexpressionofthecontentandtheformofexpression,soastodealwiththecompetitivepressurebroughtbyeconomicglobalizationandthedeepcross-culturalcommunication.LiteratureReview：Intoday'ssociety,thedominantcommodityconsumptionistheculture,thedifferentculturalfactorsontheconsumertomakethepurchasedecisionwillhaveahugepotentialimpact.Commodityadvertisementlanguagemoretocultureasthebreakthroughpointtoimpressconsumers.Underthebackgroundofeconomicglobalization,howtomakereasonableuseoftheculturalfunctiontomakeattractiveadvertisementhasbecometheprimaryconsiderationofalladvertisers.StudiesonAdvertisementTherearemanykindsofthedefinitionandclassificationofadvertisementinmodernscience.Ingeneral,advertisementproductionisregardedasakindofcomprehensiveart.Itsetsocialpsychology,marketing,aesthetics,linguistics,soundphotoelectricequipmentutilizationasawhole,theuseofmarketingtheory,makingvivid,thetastesofthewordsandpictures,raisedconcernsinthetwinklingofaneye,stimulatetheaudience'sdesiretobuy,andultimatelycontributedtothepurchasebehavior.TheadvertisementforthemoregeneraldefinitioncomesfromtheAmericanadvertisementexpertWilliamArens,hewillbeadvertisementisdefinedasfollows:advertisementisthenon-personnelcanbeidentifiedsponsorsthroughvariousmediarelatedproducts,servicesandideas,paid,organized,comprehensive,persuasiveinformationdisseminationactivities.Thedefinitionofadvertisementandthemeansofadvertisementhaverevealedtousthesecretofadvertisement,whichistouseeffective,toattractconsumers’meanstosell.Inmanyadvertisements,thelanguage,thatis,advertisementlanguageisinthemainposition.StudiesonCulturalValuesCultureisaverybroadconcept,strictandprecisedefinitiontoitisaverydifficultthing.Thegeneralizedculture,focusingonhumansandanimalsingeneral,theessentialdifferencebetweenhumansocietyandnature,focusingonhumanZhuoliinnature'suniquewayoflife,anditscoverageiswidely,soitisalsocalledculture.Withthedevelopmentofscienceandtechnology,humanunderstandingmethodsandviewpointsoftheworldareundergoingfundamentalchange.Onthedefinitionofculturealsobecomesmoreandmoreopenandreasonable.Thenarrowsensereferstosocialideologyandthesystemandorganization.Thewords,thisisrecords,expressionandreview,isanalysis,understandingandtolerance.Thereisacertainculturalcharacteristics,history,contentandstory.Manyphilosophers,sociologists,anthropologists,historiansandlinguistshavebeenworkinghard,trying