《高级综合商务英语2》参考答案介绍

1高级商务英语系列教材总主编：叶兴国王光林高级综合商务英语2主编：徐凯（习题答案）外语教学与研究出版社2CONTENTSUnit1BusinessEthics………………………………………………………………………….3Unit2BusinessManagement…………………………………………………………………..9Unit3EconomyWatch………………………………………………………………………14Unit4ExecutiveCaliber……………………………………………………………………..20Unit5Money&Investment………………………………………………………………….26Unit6GrowthEngine………………………………………………………………………...35Unit7CleanEnergy…………………………………………………………………………..41Unit8MarketExpansion……………………………………………………………………..49Unit9HumanResourceManagement……………………………………………………….57Unit10DivisionofLabor………………………………………………………………………63Unit11DecisionMaking……………………………………………………………………….68Unit12BusinessNegotiation………………………………………………………………….743Unit1BusinessEthicsLead-in1.Discussion1)Ethics,alsoknownasmoralphilosophy,isabranchofphilosophythatinvolvessystematizing,defending,andrecommendingconceptsofrightandwrongconduct.Inphilosophy,ethicsstudiesthemoralbehaviorinhumans,andhowoneshouldact.2)Ethicstoconsiderinbusiness:1)Ethicsaboutbusinessinput:Thisinvolvesethicsingainingresources,forinstancepurchasingequipments,raisingfund,recruitingstaff…2)Ethicsaboutbusinessprocess:ThisinvolvesethicalpracticeinR&D,production,administration,finance,marketing,HRmanagement,logistics…3)Ethicsaboutbusinessoutput:Thisinvolvesethicalpracticeinprovidingqualityproducts,service,etcanddealingwithwasteproperlyandprotectingenvironment.2.AMiniCase1)Thelocalpeopleclaimedthreethings:a)There’sadecreaseintheamountofwateravailabletothemandCoca-Colawastoblame;b)Theirlivelihoodhasbeendestroyedsincethebuildingoftheplant;c)thenumberofpeopleworkingonthelandhasdroppedconsiderably.2)Coca-Colaclaimedthatitswastesludgewasausefulfertilizer.3)Coca-Colaclaimedthatthereportswerescurrilous.Itsresponsewasveryarrogantandoffensive.TextAOnlytheEthicalSurviveExercisesI.ReadingComprehension1.Determinewhetherthefollowingstatementsaretrueorfalsebasedontheinformationyougetfromthetext.WriteaTfortrue,anFforfalse,andanNG4fornotgiven.1)F2)T3)NG4)T5)T6)NG7)T8)T2.Discussthefollowingquestionswithyourpartner.1)Managementshouldbeethicalinmakingdecisions.Pricereasonably.Donotexploitthelaborforce.Producequalityproducts.Beethicalwhilepursuingprofit.Encourageethicalbehaviorsandgainsupportfromstaff.2)Researchhints:KFC’s―SudanRed‖crisis;Siemens’briberyscandal;Coca-Cola’sPoisoningOrangeJuice;Toyota’sproductrecall,etc.II.Blank-filling1.Completethefollowingsentenceswiththewordsorphrasesgiveninthebox.Changetheformwhennecessary.1)levy2)Peer3)hires4)werethrust5)accountability6)instinct7)subnormal8)manuals2.Findthesynonymsforthewordsorphrasesinthebracketsfromthetextandfillintheblankswiththeproperformsofthewordsyou’vefound.1)remedy2)aligned3)anonymous4)policing5)emulate6)analogy7)override8)ubiquitousIII.Paraphrasing1.Rewritethefollowingsentenceswiththewordsorphrasesgiveninthebrackets,keepingthemeaningunchanged.1)Infact,itiswhatthemanagementactuallydoesthatdecidesacompany’sculturebecausestaffwouldimitateandfollowtheirleaders’behavior.2)Employeesneedtoknowthatthosepeoplewhohavebehavedethicallyshouldberecognizedandpromotedbythecompany,thoughitmaymeanextraexpenseintheshortrun.Incontrast,thosewhohavedemonstratedunethicalbehaviorwillbedismissedorbeheldresponsiblefortheirbehaviorincertainways.3)Insteadoffixingthecurrentproblem,theyrecalledallproducts,notjustthoseintheareawheretheproblemtookplace,andthentheylaunchedthefakeproductpreventionsealwhichisomnipresentnow.Accordingly,theycontinuedtogetgreatermarketshareandhighercustomerloyalty.4)Wileswasfamousforhiseffectiveconcentrationofthecompanybusinessonfivekeyobjectiveseachquarterandforhispersistentpursuitofthefivegoals.Heencouragedstafftotryeverymeanstoaccomplishtheirgoals.5)Ifemployeesdonottrusttheirleaders,theywouldprioritizetheirindividualinterest.Asaresult,there’llbehugecostinpooroperation,companydisorder,andinrestructuring.2.Rewritethefollowingsentencesinyourownwords.51)Staffsometimeswillprotecttopmanagersorevenforgivethemfortheirunethicalbehaviorbecauseitwouldbedestructiveiftheyleavethecompany.However,thefactisthatcompanyleadersshouldsticktohigheststandardsofethics.2)Iftheoriginalcompanywhochargesextraordinarilyhighpricehadstartedtooperatemoreethicallywithanaveragerateofreturn,thenitwouldnotsuffergreatercost(lossesorevenbeingwipedoutoftheindustry)unlessitworksefficiently(whichisalmostimpossible).3)Atthebeginning,Wiles’strategyhelpedimprovecompanyperformance,boostsalesandgainmarket-share.However,asthere’smorepressuretoachievetheobjectivesatanyexpense,staffbegantobehavecarelesslywithimproperbehaviors.4)Atfirst,Inteldidnotadmittheproblem,causingbothfinanciallossesandreputationlossesforthecompany.YetIntelfinallytooktherightapproachandsolvedtheproblemwitharelativelymildcost.Infact,veryfewPentiumprocessorswerereturned.5)Duetotheomnipresent,promptandunidentifiedcommunicationprovidedbytheInternet,excessiveunethicalpracticescanbeeasilyfoundandspreadatlowcostorevennocost.IV.Translation1.SentenceTranslation1)当然，每个员工要对自己的行为负责。每个员工都受到其自身内在的价值体系的驱动，受到具有自己个性的原则的影响，也受到遵从这些价值观和原则的勇气的推动。2)要激励员工遵从原则，企业得有一个首席执行官，他不仅能做出符合商业规定和法律要求的决策，而且也能做出符合道德准则的决策。3)但是，