香奈儿channel介绍PPT

CHANELGroup:Elegant,simple,exquisiteChanelwhichhas80yearsexperienceisawell-knownbrand.Product(s):Senioruniforms,seniorwomen'sclothing,perfumes,cosmetics,shoes,handbags,sunglasses,watches,jewelry.Chanel设计宗旨Promotion:1.Fashionshow2.Booksandmagazines3.Celebrityendorsement4.Website品牌风格—Karl时期Fashionshow:Inordertomatchitselegantfashionstyleproducts,chanelfashionshowheldineachcountry,anditusethenobleeleganceoftheexhibitionwithfamousmodelsforeachseason'sclothingexhibitionBooks&magazines:Chanelproductswillappearinthemagazine.Theyarethebrandorientedmagazinesfortheproducts.Celebrityendorsement:WecanseemanykindsoftheadvertisementsfromTV.Thismethodisthemostdirectlyshowtheproductforaudiences.SuchasChanelNo.5...Website:Chanelisaninternationalbrand.Itsentrancewebsiteisavailablein12languagestochoosesites.Youcanalsowatchtherecentfashionshowthroughthewebsite.What’smore,ifyouareinterestedintheChanelperfume,youcanalsoclickonitswebsiteforperfumesample.品牌风格—Chanel女士时期华丽的反面不是贫穷，而是庸俗—CocoChanelTherearesomeclassicaladvertisingslogans:1、Fashionpasses,styleremains.2、Don'tspendtimebeatingonawall,hopingtotransformitintoadoor.3、Inordertobeirreplaceable,onemustalwaysbedifferent.4、Awomanwhodoesn'twearperfumehasnofuture.1.Chanelisaninternationallyrenownedbrandwithalonghistoryandhighreputation.2.Mostgirlslikethisbrand,especiallyitsclothes,handbagsandperfume,becausetheycanletthemlookevenmorebeautifulandmoreattractive.Forexample,theChanelNO.5perfumecanmakewomenattractthemen.3.Itisdesignedtobeuniqueandstylish,soyoungpeoplewilllovethisstylewhichcanmeettheirtaste.4.Itsadvertisingisveryattractiveforus.Theadvertisementalwaysusesthespecialstorywithseveralelementsofromance.Thepicturehasthefreshfeelingandthesenseofshock,whichleavesdeepimpressionforus.走品牌化战略•香奈儿坚持走品牌化决策，为自己的产品打出了一个品牌，一个品牌必须有自己的特别之处，有自己的个性，有自己的创意，有自己的内涵，能够让消费者第一眼看到它，就爱上它，并且永远记在心里。为此香奈尔特意打造自己的品牌标志——“双C”，简单而精致，同时又蕴含了其创始人的名字，是其品牌视觉传播中重要的一个触点。•因此一个好的品牌必须有过硬的质量作保证，且在品牌形象树立后，要尽可能的去维护这极高的名誉，同时根据企业自身的实际情况推出新策略，如品牌延伸策略中不同产品类别的品牌延伸或是推出新口味、新配方、新容量抑或是推出对已有产品进行的改良产品等等。Thankyou!