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THEPEPSIREFRESHPROJECTINFORMATIONALTOOLKITDOINGGOOD:11•Anyonecansubmitanideaonlineat:refresheverything.com•6categorieshelpyoufigureoutwhereyoursfitsin.•Whenit’stimetovote,usethecategoriestofindtheideasyoucareaboutmost.In2010,Pepsiwillgivemillionsofdollarstofundgoodideas,bigandsmall,thatmaketheworldabetterplace.What’sagoodidea?WhogetsaRefreshGrant?Youdecide.MillionsinGrantsThousandsofideasMarkYourCalendarNewideas&RefreshGrantrecipientseverymonthHEALTHTHEPLANETNEIGHBORHOODSFOOD&SHELTEREDUCATIONARTS&CULTURE•Pepsihasupto$1.3millioninRefreshGrantstogiveouteverymonth.Everytimeyouvote,youhelpdecidewhich32ideasreceiveaRefreshGrantthatmonth.GRANTSEVERYMONTHGRANTSEVERYMONTHGRANTSEVERYMONTHGRANTSEVERYMONTH•SUBMITYOURIDEASSTARTINGONJanuary13,2010JANUARY13•VOTEFORIDEASSTARTINGONFebruary1,2010FEBRUARY1•FIRSTAWARDEESANNOUNCEDONMarch1,2010MARCH11010102$5k$50k$25k$250kThinkofanideaPutyourbigbrain(orbrains)toworkandcomeupwithanideathatcanhelptheworldaroundyou,oratleastsomeofthepeoplewholiveinit.Youcouldsavesomething,createsomething,orchangesomething.It’syourcall.Justcomeupwithaclear,constructiveideathatcanbeputintoactionsoon.12Registeratrefresheverything.comstartingJanuary13You’llbeguidedthroughaseriesofquestionstocreateyourprojectprofile.Youwillbeabletosaveitandreturntoitlater.3PickacategoryDoesyourideabelongunderArts&Culture,Food&Shelter,ThePlanet,Education,Health,orNeighborhoods?Youwillchoosethecategoryclosesttoyouridea’sgoal.4DecideonaRefreshGrantamountHowmuchwillitcosttobringyourideatolife?RefreshGrantswillbeawardedinamountsof$5,000,$25,000,$50,000,or$250,000.Berealisticandaccurate.Titleyouridea5Thiswillbethefirstthingvoterssee,somakeitinspiring,easytounderstand,andnolongerthanasentenceortwo.(max120characters)The................projectwillrefreshtheworld.Telleveryonewhoyouare7Providesomebasicinformationaboutyourselforyourorganization.Thiswillbeyourchancetotellpeoplewhoyouareandwhatyoucareabout.Describeyouridea6Whowillitbenefit?Whatareitsgoals?HowwillyouuseyourRefreshGrantmoney?Whencanyoustartyourprojectandhowlongwillittakeyoutocomplete?Willyouneedotherpeopletohelpyou?Whatchallengeswillyouface?Andwhatstepsmustyouaccomplishtomakeyourprojectasuccess?Thebestsubmissionsarelikelytobedetailedandconcise.8Addsomebells&whistles.Review&Submit9Youwillbeabletoaddmultimediatoyourprojectpage.Postphotographs(onerequired)oraYouTubevideo.Whileavideoisn’trequired,it’sprobablyagoodwaytotelltheworldaboutyouridea.Youwillbeabletoreviewtheapplicationformforyourproject.Onceyousubmityouridea,youwon’tbeabletoedityourprojectprofile,somakesureyou’rehappywithit.Thefirstsubmissionswillbegin01/13/10,at12amET.AfterJanuary,submissionswillbeginat12amETonthe1stofeverymonth,andendwhenthefirst1,000submissionsarereceivedoronthe15thofthemonth(whicheveroccursfirst).Inanygivenmonth,thefirst1,000validprojectswillbeeligibleforapublicvote.Getthewordout10Youwillbeabletocheckifyourideawentthroughandstartpromotingit.Tellyourfriends,family,andcolleagues.PostittoFacebook.Tweetaboutit.Putupaflyer.Howeveryouwanttodoit,shareyourideawiththeworldtogeneratevotes.Whatwillbeexpectedofme?ForRefreshGrantsawardedtoindividuals,theywillbeaskedtoprovidearesume,anyrelevantmembershipsorotherqualifications,andaletterofreference.Non-profitswillneedtoshare501c3documentationandaletterofreference.Companiesshouldbepreparedtosharearticlesofincorporation,legalregistrations,andprofessionalassociationsthatdemonstrateabilitytoachieveprojectaims.Allgranteesmustdemonstratethattheyhavetheabilitytoaccomplishtheirideas,andmustagreenottodiscriminateortousefundsforillegalpurposes.PROJECTSUBMISSIONPOINTERS:Whatkindofprojectsaresought?HowdoIreceiveaRefreshGrant?LearnmoreDoIqualify?•Itshouldhaveapositiveimpactonacommunity.•Itshouldbeachievableandreadytostartsoon.•Itshouldhavemeasurableresults.TheapplicationformandallofthedetailswillbeavailableintheofficialsubmissionguidelinesstartingJanuary13,2010foundatrefresheverything.com•Thinkofagreatideathatwillhelppeople.•Giveitatitlethatwillgetattention.•Planhowyouwillmakeithappen.•Usetext,photos,andvideototellyourstory.•Submityourideaontime.•Getthewordout-RefreshGrantswillbeawardedbasedontheideawhichreceivedthegreatestnumberofvotes.•ForFrequentlyAskedQuestionsandtofindoutmoreaboutthePepsiRefreshProject,seeHowItWorks(refresheverything.com)•I’m13yearsofageorolderandalegalU.S.resident.•IresideandmyorganizationoperateswithintheU.S.•Icancompletemyprojectwithinthenext12months.•MyideabenefitsacommunityorgroupofpeoplewithintheU.S.anddoesnotinvolvereligiousadvocacy,proselytizing-actsandintentionstoadvanceareligiousdenominationorexpandmembershiporencourageconversion.KeyDates&TimesJanuary13,2010-SUBMISSIONSBEGINFebruary1,2010-VOTINGMarch1,2010-AWARDSThousandsofideas.MillionsinGrants.