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P&GSTYLEWUChao,majorsinelectronicsLIUHuan,majorsineconomicsQIUXiaoyi,majorsinEnglishCOMMERCIALCOMPETITIONP>ouchinglife,improvinglife.CONTENTSTITeam1of6•Marketpositioning•Marketingstrategy•Experience&GainsP>ouchinglife,improvinglife.MARKETMaleStudentsPOSITIONINGTIteam,nevergiveup!2of6•Careaboutprice•Highbrandloyalty•海飞丝男士系列洗发露•沙宣男士洗护发系列•舒肤佳纯白清香沐浴露FeaturesFemalestudents•Paymoreattentiononpackaging•Concernedinprotectinghair•潘婷洗护发系列•护舒宝系列组合•汰渍百合香洗衣液组合FeaturesResident•Careaboutpriceandunderstandthemarketposition•Payattentiononthereputationofbrand•汰渍洗衣粉系列•玉兰油皮肤护理系列•佳洁健康专家口腔护理FeaturesP>ouchinglife,improvinglife.ProductsProductsProductsMARKETINGSTRATEGYBusinessmindandmulti-waysofsales3of6主要集中在校内食堂附近,各个书院楼下以及周围小区内部AMORTISATIONBECONED在几个固定的时间内上门推销并了解对于产品的反馈情况DOORSTEPINGSELLING策划女生节相关活动进行早起宣传,并给予女生优惠PROMOTIONPROGRAM微信建立相关主页,接受订单并提供上门送货INTERNETPLATFORMP>ouchinglife,improvinglife.PROMOTIONPROGRAM4of6Girls’HappyDayName3.7TimeAppealtocareaboutgirlsandpaymoreattionontherelationshipbetweenmaleandfemaleAdvertisingInternetplatformandsomestallsPlacesP>ouchinglife,improvinglife.PUBLICRELATIONSHIPSometitleinthisline5of6CooperatedwithmanycharitableclubsandactivitiesinourcampustoadvertiseourteamCooperationTobuildapositiveimageforP&GbrandandourteamGoalWidenthemethodofsalesMademoregains.EffectDuringtheMarchTimeP>ouchinglife,improvinglife.P&GINFLUENCEUSOurchangesandimpression6of6TITeamEndlesstryingNevergiveup!Address:Shaanxi,Xi’anXi’anJiaotongUniverstiyPhone:+155000000000Email:155000000000@163.comDuringthemonthweputmucheffortsandlearnedaplentyofknowledgeonbusiness,wedoappreciateP&Gbrandandclub.P>ouchinglife,improvinglife.THANKYOUP>ouchinglife,improvinglife.
本文标题:宝洁校园销售策划方案
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