华衍水务集团发展战略的研究

华中科技大学硕士学位论文华衍水务集团发展战略的研究姓名：徐林申请学位级别：硕士专业：工商管理指导教师：刘英姿20081024IV200220043SWOTSWOTVAbstractWaterishumanity’slivelihoodresources.Ourcountryisoneoftheglobal13mostwaterscarcity.WaterresourcesquestionhasbecomeChina’srealizationinsustainabledevelopmentinstrategicprocessandsuchmajorissuemustsolveearnestly.Asfrom2002,thenationraisedanewoneroundurbanwatersuppliesmarketabilityreform.HongKong&ChinaWater(HuaYanWater)isacapitalizationsubsidiaryoftheHongKong&ChinaGasandin2004jumpedintotheChinawatersuppliesmarket.Untilnowonly3waterprojectsinhand;Itisfacingintensecompetition;figuringhowtobestuseresourcessuperiority;howtoenhancecorecompetitiveness;realizationofexpandedmultiplicationdevelopmentalstrategy;allthesetoHuaYanWaterhasverytypical,practicalsignificance.Thisarticle,throughHuaYanWater,asanobjectofstudy;usingwatersuppliesprofessionpresentsituationasbackground,comprehensivelyelaboratedHuaYanWaterisfacingcomprehensivemarketopeningupandthatbringsinhugedemandandexcellentopportunityforgoodincome.Simultaneouslycannotbutfaceaggravatingcompetition,unstablepolicyhascausedtheinvestedcostincreasing,andfactorsonwatertariffadjustmentthreats.Byunifyingthetheoryandthepractice,thethreeaspectsofmodernmanagement,operationandhumanresources;analyzedthoroughlyHuaYanWater’srichpublicutilitiesmanagementexperience,itsspecializedteam,theenterpriseculturethatobtainstherecognitiongenerallyitssuperiority.However,thesepointedouttheexistenceofthemarketshareissmall,non-economiesofscaleeffect,lackingthecompletewatersuppliesindustrychain,andservicemonotonousanti-riskinferiority.Basedonaboveinternal&externalenvironmentalfactoranalysis,takingthemodernenterprisestrategyVImanagementtheoryastheinstruction,usingsystemresearchtechniqueandSWOTparsingtechnique,conductstheresearchtogroup’sstrategy,inducesproblemswhichthegroupfaces,threats,opportunities,conditions,refinesHuaYanWaterundertheinternal&externalenvironmentalconditioninfluence,thatshouldadoptregionalexpansion,thecapitalexpandsmultiplicationdevelopmentstrategyplan,proposedintheorganizationconstruction,propertyconformity,humanresources,brandconstruction,industrialchainandenterprisescultureaspectsabilitydevelopmentalstrategysuggestions.ThisarticletakesHuaYanWaterasanexampleandcarriesonthediscrimination,whichhasmadetheanalysisandtheexplorationtothewatersuppliesenterprisedevelopmentstrategy;andhopingtohavetheinstructionfunctiontocompany’sdevelopment,simultaneouslyalsoexpectingthatcanhavesomereferencevaluetootherwatersuppliescompany.KeyWords:WaterbusinessmarketabilityCompetitionSWOTExpandIII2008102520081025111/420021.128124m32350m327%81%19%66860%[1]450“”201060%80%60%50%30%[2]“0.1-0.4%0.5%2.5-3%2[3]2.5%100%“”2,00029%45%20102030205040%50%60%9101,2201,540[4]216,000[5]20069510[6]20022004[7][8]BOTTOT3BOTTOT2002“”VeoliaSuezThamesWaterBerlinwasser1.220051[9]1-12007123156.9632.86164941-180%20%200510305.050%50%2005122321.975%25%20059133.0140100532007[10]41VeoliaSuezBerlinwasser05106Veolia5207Veolia310[11]6Veolia1.3SWOT123SWOTSWOT74822.11293456[6]2.1.114502%[12]CAGR10%[13]2-12-201002003004005006001999200020012002200320042005CAGR=2%2-12-223%010020030040050060019981999200020012002200320042005CAGR=10%10802005752-37072747678808219961997199819992000200120022003200420052-38%2-42-52-422-510%19961.4%201048.25%199660.7%91.1%3%3%3100%2-60100200300400500600199819992000200120022003200401020304050199819992000200120022003200411010000200003000040000500001995199619971998199920002001200220032004200501020304050607080901002-690%2.1.212004163199570CAGR10%200525CAGR300%2-72-82-72-8050010001500200025003000200320042005050100150200199920002001200220032004CAGR=10%CAGR=300%12275%CAGR2%2-9010020030040050060019951996199719981999200020012002200320040%10%20%30%40%50%60%70%80%90%100%/2-91995-20043507016310%20%45%2-1005010015020025030035040019951996199719981999200020012002200320040%20%40%60%80%100%2-101320200545%90%[14]2-110204060801002-112.1.3198419951.00200850%10%1m31.00/m3142.22-12-12.2.1VeoliaSuez152-22-2m3/200050200136200234.52002120200322.82004202004552004452004&1720041002005272005712005136.520061002.2.2[15]2-121605101520252-121171.48[16]2-32-3/m32.802.662.652.602.502.402.202.001.951.901.901.801.801.801.781.751.731.701.601.601.501.451.431.361.351.351.301.301.301.251.231.201.151.031.000.950.890.880.790.700.601.48170.5%2%[17]2-42-40.30%0.44%0.95%0.65%1.30%2.10%2.80%2.90%0.5%-1.43%520057361.05/m31.5/m30.230.5450%2.2.3200168m32004116m318.7m316.7m357%71%2-13199912%200432%60%80%48%50%182-135700m3/4912m3/7387m3/2-142-15010002000300040005000600019951996199719981999200020012002200320040%20%40%60%80%100%2-142-15010020030040050060070080019951996199719981999200020012002200320040%20%40%60%80%100%120%01002003004001999200020012002200320040%20%40%60%80%100%192-52-5m3/200432.520044200456200430200540200615200662.32.3.112001[18]2002[19]2002200422030132020700700080008000950066840090[20]200750201095%70%60%5121[21]320032005[22]18/4/4%1.2%42-16212-162-62-652265ROE9.8%ROE9.8%VeoliaSuezRWEROE15%[14]2-17051015202530VEOLIASUEZRWEUNTEDUTILITIESPLCAWGPLCYORKWATERNORTHUM