国家开放大学《商务英语(3)》形成性考核册参考资料

最新国家开放大学《商务英语(3)》形成性考核册参考资料一、交际用语(共计10分，每小题2分)1-5题:阅读下面的小对话，选择恰当的答语。1.-MorningMaggie.Couldyoutalkbrieflyaboutyourcareerdevelopment?(答案B)A.Goodmorning,Mr.Marx.I’mgoingtodoabriefaboutmylatestworkandperformance.B.Sure,Mr.Marx.Thanksforgivingmethisopportunity.Istartedasaclerkinthiscompany...C.Sorry,Mr.Marx,butIdon’tlikemybossatallIthinkheistooseriousandcritical2.-Kathy,I’dlikeyoutomeetMaggieJacobs.-.Maggie.You’redoingagreatjob.(答案C)A.I’mpleasedtomeetyouB.It’sgreattoseeyouagainC.I'mhappytomeetyoutoo3.一Goodmorning.,-Goodmorning!IneedachecktosendtomypublisherinNewYork.(答案A)A.WhatcanIdoforyou,MadamB.Whatdoyouwanttobuy,MadamC.Whydoyoucomehere,Madam4.Whatarethey,,.--It’sasecret.ButI’11giveyousomehints,anyway.(答案B)A.IsitasecretB.CanIhaveanideaaboutthemC.Whydoyoukeepitasecret5.-But,bySWOT?一Itstandsforstrengths,weaknesses,opportunitiesandthreats.(答案C)A.whatdoyoumeanB.howdoyouknowC.whatisyourmeaning二、词汇语法(共计30分，每小题2分)6-20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项6.Youaretherightpersonforthejobthatyourapplicationtheadvertisement.(答案C)A.relates???with???B.relates???for?C.relates???to7.IwasdevisingsalesstrategiesandtargetsfortheWestRegion(答案B)A.responsiblewithB.responsibleforC.responsiblein8.Iledandasalesteamof20people.(答案B)B.motivatedC.movedA.suggested9.Whentalkingtopeoplewithinyourcompanydon’tspeakyourlanguage,youmayhavetouseEnglish.(答案A)A.whoB.whichC.whose10.Ifyou’reready,wecangotomeetsomeofourkey.(答案C)A.personalB.personnelC.person11.Finally,theyreturnthetothepeoplewhoboughtsharesinthecompany.(答案C)A.costB.priceC.profits12.Ididn’tknowyouaprevioussupplier.(答案A)A.wereB.beC.are13.Whatwedoifthecompanycutdownonads?(答案C)A.couldB.willC.shall14.TheonlythingIhaveisthisbillthepublisher’snameandaddress(答案A)A.with???onB.by???inC.in-??on15.I’lltheexchangerateandservicechargeandthentypeupthecheckforyou.(答案B)A.makeupB.figureoutC.carryout16.Additionally,makesurethatyourpasswordislongenoughtoeasilybeinghacked.(答案A)A.preventyouraccountfromB.provideyouraccountwithC.doawaywith17.Mostbankshaveasectionyousetuppayees.(答案C)A.thatB.whichC.inwhich18.Businessescanusefreesamplestobuildrapportandcustomersproductsorservices.A.engageinB.engage???toC.engage???for-19.Moreover,reservationsbycreditcardfourweeksguaranteeavailabilityoftheroomsizerequired.A.inadvanceB.atadvanceC.onadvance20.yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.A.IfB.ShouldC.Ifshould三、阅读理解(共40分，每小题4分)21-25题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F”Passage1Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition,itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising,selectingandinterviewingsuitableapplicant.Insomecases,thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase,thenitmayactasaconsultant,advisingorevenorganizingtestsandsimulationstoevaluatecandidates'behaviorinordertoselectthemostcompetentpersonforthejob.(T)21.Thepassagemainlytalksabouttheincreasedbusinessofheadhunters.(T)22.Companiesmayusetheservicesofanexecutivesearchfirmtorecruitnewemployees.(F)23.Employersprefertousetheheadhuntersbecausetheservicesarecheap.(T)24.Searchfirmsoftenhavetheirowntalentpoolorhumanresourceban(T)25.Headhuntersalsoprovideserviceslikeadvertisementandcandidateevaluation.26-30题:阅读短文，从A、B、C三个选项中选出一个正确答案Passage2Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates(共鸣)withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we’realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner(结伴)withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontent.Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennia’s(千万富翁)，theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby:creatinghow-to-content;offeringexclusivesthatmaketheirliveseasier;listeningtothemoransweringtheirquestions;orcreatingAPPsortools.Letcustomersinteract.Nomattertheproductorserviceyou’reoffering,yourcustomerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall?businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.26.Thisarticlemainlytalksabout.(答案A)A.somemarketingstrategiesB.yourpotentialclientsC.communicativeskills27.Youaresuggestedinthesecondparagraphto.(答案B)A.fightagainstyouropponentB.findallieswithsomeonee