KB公司员工敬业度研究

硕士专业学位论文论文题目KB公司员工敬业度研究学号20105210147研究生姓名何志彬指导教师姓名袁勇志专业名称工商管理研究方向人力资源管理论文提交日期2013年2月KB公司员工敬业度研究中文摘要IKB公司员工敬业度研究中文摘要随着市场竞争的日益激烈，企业之间的竞争也是越演越烈，人力资源成为各企业竞争成功的关键因素。而员工的敬业程度更是直接影响着公司的各项业绩指标。企业的生存仅仅凭借其产品本身是不够的，和员工的努力敬业息息相关，只有敬业的员工加上满意的客户才能使企业持续稳健的发展。国内对于员工敬业度的研究相对较少，以国外咨询公司的方法论为主，中国企业迫切需要理论来指导员工敬业度的激励及提升方案。本文以著名咨询公司对于员工敬业度的观点理论为基础，阐明了员工敬业度驱动因素以及激励员工提高敬业度的有关问题。论文的主要内容首先介绍国内外盖洛普咨询公司员工敬业度Q12理论和翰威特咨询公司3S敬业度观点以及员工激励的相关概念，对员工敬业度概念进行界定，重点分析影响员工敬业度的各个重要驱动因素问题，尤其是如何针对性激励员工提升敬业度问题。本文选取KB公司的员工敬业度调研进行案例分析，按照KB公司员工服务的部门、员工的级别、性别、服务年限、学历、年龄分布和工作地点分布进行详细的分析，重点研究影响员工敬业度的驱动因素并提出激励员工提升敬业度的建议。对KB公司员工敬业度的提升和公司绩效的完善起到积极的作用。本文在以下方面进行了有益的探索：（l）员工敬业度的定义以及影响其指标的重要驱动因素（2）通过分析KB公司员工敬业度的案例深入探究了激励与提升建议和实施的重点，为我国企业员工敬业度的研究提供有益的帮助和借鉴。关键字：KB公司敬业度驱动因素调研结果分析激励与提升建议作者：何志彬指导老师：袁勇志英文摘要KB公司员工敬业度研究IIThestudyofKBCompanyEmployeeEngagementAbstractWiththeincreasinglymarketcompetitiondaybyday,thecompetitionbetweenenterprisesisalsobecomingmoreandmoresever.HumanResourceshasbecomethemostcriticalsuccessfactorforeachenterprisecompetition.Thedegreeofemployeeengagementdirectlyimpactontheperformanceindicatorsofthecompany.Thesurvivaloftheenterprisejustbyvirtueoftheproductsitselfisnotenough,andthededicatedeffortsofthestaffsarecloselyrelated,thededicatedstaffsandsatisfiedcustomerscancontributetoenableenterprisestosustainedandhealthydevelopment.Thedomesticemployeeengagementisrelativelylimited,mainlyforeignconsultingcompanymethodology,Chineseenterprisesareurgentneedforemployeeengagementincentivetheorytoguideandenhancetheprogram.Thisthesisisbasedonwell-knownconsultingcompanyviewofemployeeengagementtheory,toclarifythedrivingfactorsofemployeeengagementandmotivateemployeestoimproveself-engagement.ThemaincontentoftheQ12thesisincludingintroducesthedomesticandinternationalGallupconsultingfirmandHewittAssociates3Semployeeengagementandemployeeincentiveconcepttodefinetheconceptofemployeeengagement,focusingontheanalysisofvariousemployeeengagementimportantdrivingfactorsimpact,inparticular,studyhowtoenhanceemployeesengagementwithtargetedincentivesplan.ThisthesisselectKBCompanyemployeeengagementsurveyasresearchcasetoanalysis,pertheKBemployeesdistributionofservices,departments,stafflevels,gender,lengthofservice,qualifications,agedistributionandworkplacestoconductadetailedanalysiswhichfocusesontheimpactemployeeengagementdrivingfactorsandsuggestiontomotivateemployeestoenhanceengagement.PlayanactiveroletoenhanceemployeeengagementKBCompanyandimprovecorporateperformance.Thisthesisexploredfollowingareas:(l)EmployeeEngagementdefinitionaswellastheimportantdrivingfactors(2)AnalysisKBCompanyemployeeengagementsurveycasedelveintotheincentiveandupgraderecommendationsandimplementationpriorities,toKB公司员工敬业度研究英文摘要IIIprovideusefulhelpandlearnfromKBemployeeengagementsurveycasestudy.Keywords：KBCompany,EmployeeEngagement,Drivingfactors,Researchemployeeengagementsurveycase,IncentiverecommendationsWrittenby:HeZhibinSupervisedby:YuanYongzhi目录第一章绪论...............................................................................................................11.1研究背景................................................................................................................11.2研究意义和目的.....................................................................................................21.3本文的研究方法.....................................................................................................4（1）文献研究法......................................................................................................4（2）归纳分析法......................................................................................................4（3）调查法..............................................................................................................4（4）个案分析法......................................................................................................5第二章理论基础及文献回顾.......................................................................................62.1员工敬业度.............................................................................................................62.2员工敬业度的影响因素.........................................................................................82.3盖洛普公司对员工敬业度的观点及调研方法论.................................................102.3翰威特公司对员工敬业度的观点及调研方法论.................................................13第三章KB公司员工敬业度调研与现状分析............................................................183.1KB公司简介.........................................................................................................183.2KB公司员工敬业度调查背景..............................................................................183.3KB公司员工敬业度调查样本..............................................................................193.4KB公司员工敬业度调查的结果..........................................................................223.4.1KB公司员工敬业度调查的结果的基本状况................................................223.4.2KB公司员工敬业度调查的结果的详细分析................................................233.4.3影响KB公司员工敬业度关键驱动因素分析...............................................273.4.4KB公司目前员工敬业度存在问题的主