江苏船舶工业发展战略研究

1、江苏科技大学硕士学位论文江苏船舶工业发展战略研究姓名：陶俪佳申请学位级别：硕士专业：企业管理指导教师：张光明20080323117%12342567SWOTI10SWOTAbstract3ResearchonTheDevelopmentStrategyofShipbuildingIndustryinJiangsuProvinceAbstractShipbuildingindustryisabigequipmentmanufacturingindustrythathasintensivelabor,intensivetechniqueandintensivecapitalandwithhightechniquedivisibility,thedistributionandoutsourcingofnon-nuclearbusinessarewidewidespread.Itisobviouslythatthelargeshipbuildingfactories’accessoriesandassemblyequipmentareofferedbythemanyothersmall-sc。

2、aledfactories.Boatyardistheimportantpartofshipbuildingindustry,whichcouldnotrepresentthewholeindustry.Simplyconsideringthedevelopmentofboatyardisnotcomplete,doesnotaccordwiththedevelopmentofindustrychainharmonized,doesnotrealizewholeindustryscaleandpull-pusheffectandcouldnotmaximizetheindustryvalueaswell.Shipbuildingindustryincludingshipbuilding,shiprepairingandsupportingindustryisacompletesystem,thecoreofwhichisshipbuilding,soasthatmakingtheentireshipbuildingindustrystrategymustconsidervariousa。

3、spectsofindustrychain.Inrecentyears,withChina'srapideconomicdevelopment,substantialincreaseinthelevelofindustrializationandtherapiddevelopmentofinternationaltrade,theinternationalshipbuildingindustrymarkethasimprovedandtheworldshipmanufacturingindustryisacceleratlytransferringtotheChina.China'sshipbuildingindustryincludingfoundationfacilities,theshipbuildingcapacityhasincreasedsignificantlythroughlong-termaccumulation,whichmakesthecompletionincreaserapidlyandtheshareoftheglobalmarketcontinuestor。

4、ise.AndnowChina'sshipbuildinghasleapttotheworld'sthirdvolume,Jiangsuprovincehas17percentofthenation'sshipbuildingmarket.Itisparticularlyimportantandurgenttoseizetherareopportunitiesfordevelopment,makefulluseofexistingresourcesofJiangsu,biggerandstrongeradvantageshipbuildingenterprisesandimprovethelevelandsizeoftheshipbuildingindustryofJiangsuprovince.Shipbuildingindustrialchainislongandcoversawiderange,whichisunlikegeneralindustrialchain.ItisthereforenecessaryfromJiangsushipbuildingindustryasawh。

5、oleoftheindustrychaintoformulatescientificandrationalstrategicplanning.Thispaperexpatiatesfromsevenaspectsasfollows:Firstly,Introduction.Thispaperexpatiatethebackgroundandsignificanceaboutthethesisfirstly,andresearchestherelatedconceptofnationalandinternational,whichputsforwardtheresearchangle,researchmethod,researchcontentandanalysisframe.Secondly,Summarization.Firstly,thispaperhasreviewedthestrategydevelopmenttheoriesAbstract4expressedbyexpertsathomeandabroad,andthenhasconcludedtherelativetheo。

6、ryonvaluechainandindustrychain,whichprovidesthetheoreticalbasisforthefollowingresearch.Thirdly,Analysisontheexternalenvironment.Theanalysisontheexternalenvironmenthasconducted,includinggeneralmacrosituationsandindustrialsituations,withwhichJiangsu’sshipbuildingindustryishandling.Simultaneously,thepaperhasmadeapredictiononthecurrentdevelopingstatus,futuretrendsandmarketdemandsoftheglobalshipbuildingindustry.Suchanalysisconcludesthatthereisagreatspaceforthedevelopmentoftheshipbuildingindustry,andp。

7、aststudieswerenotwell-justified.Therefore,thepaperisworthwhileforstudyandpractice.Fourthly,Analysisontheinternalconditions.Firstly,thispaperhasconcludedtheJiangsushipbuildingindustryfromindustrychain,andthenanalyzesthestrengthsandweaknesses,whichconfirmsthekeypointsofstrategicdevelopment.Fifthly,Strategy.Thepaperanalysesontheindustryfromtheangleoftheindustrychain,ascertainsthebasicoutlineandgeneralobjectivesofthisstrategicplanning,whiledeterminingthekeypointstothedevelopmentofindustriesrelatedto。

8、theshipbuildingindustrychain.Then,Relatedcountermeasures.ThepapergivessomerelatedcountermeasuresbasedontheanalysisontheJiangsushipbuildingindustryabove.Atlast,Conclusionandexpectation.Summarizesthemainresearchconclusion,andputsforwardthedemandfurtherinvestigativeoutlook.ThispapergivesthescientificstrategiesfocusontheconditionofJiangsushipbuildingindustry,combinedwiththedevelopmenttrendofshipbuildingindustry.Inaword,thispaperhasacertaintheoreticalandrealisticmeaningatdevelopingtheeconomyofJiangsu。

9、provinceandChina.Keywords:SWOTtheory;shipbuildingindustry;industrychain;strategicmanagement.AbstractIIAbstractWiththetransferofworldshipbuildingcenterandtherapiddevelopmentoftheChineseshipbuildingindustry,domesticandinternationalshippingmarkets’competitionhavebecomefiercer.Jiangsu,asoneofChina'sbigshipbuildingprovince,playsadecisiveroleinthewholepatternofChina'sshipbuildingindustry.FormulatingscientificandrationaldevelopmentstrategyofJiangsushipbuildingisconducivenotonlytoownsustainabledevelopme。

10、nt,andcaninspireotherprovincestodevelophealthilyalso.Thepurposeofthispaperistomakeaforward-lookingandexecutablestrategicdevelopmentplanningproposalonJiangsu’sshipbuildingindustry.Firstly,theanalysisontheexternalenvironmenthasconducted,includinggeneralmacrosituationsandindustrialsituations,withwhichJiangsu’sshipbuildingindustryishandling.Simultaneously,thepaperhasmadeapredictiononthecurrentdevelopingstatus,futuretrendsandmarketdemandsoftheglobalshipbuildingindustry.Suchanalysisconcludesthatthereis。