体验商务英语3教案-Unit-4-1st

1一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题：Unit4Advertising(Discussion&Vocabulay&Reading)教学目标能力（技能）目标知识目标1.Comprehendthetermadvertising2.Discusstheadvantageanddisadvantagethead.3.Describedifferenttypesofthead.4.Takecommandofwordsaboutthemediaandmethodofthead.1.Definitionofadvertising2.Advantageanddisadvantageofthead.3.Differenttypesofthead.4.Mediaandmethodsofthead.5.Informationofoutdooradvertising能力训练任务及过程1.GreetSsandintroducetheassignmentsofthesetwoperiods.2.Lead-in:Startingup.3.Discussion:Goodandbadadvertisements.4.Vocabulary:Advertisingmediaandmethods.5.Reading:Outdooradvertising.参考资料Teacher’sResourceBook（高等教育出版社）2二、教学设计步骤教学内容教学方法Activities(学生活动)Time(时间)告知(教学内容、目的）1.Lead-in:Startingup2.Discussion:Goodandbadadvertisements3.Vocabulary:Advertisingmediaandmethods4.Reading:Outdooradvertising讲授2m引入（任务项目）Lead-in:StartingupQ1:Whichdoyoulikebest?Why?Q2:Whichadvertisementisyourfavourite?提问Ssthinkofthetopicsandanswerthequestions.8m操练（掌握初步或基本能力）Discussion:GoodandbadadvertisementsThissectionencouragesapersonalresponsetothetopicandgivesfurtherspeakingpractice.分组讨论Sshaveabriefdiscussion.20m深化（加深对基本能力的体会）Vocabulary:AdvertisingmediaandmethodsInthissectionSsstudykeywordsandexpressionsassociatedwithadvertising.练习Ssfinishtheexercisesinpairs.15m归纳（知识和能力）1.Wordsabouthowtodescribegoodandbadadvertisement.2.Wordsassociatedwithadvertisingmediaandmethods.讲授Ssnotedownthekeypoints.5m训练(巩固拓展检验)Reading:OutdooradvertisingSsreadanarticlefromtheeconomistaboutoutdooradvertising.Exercisesfocusonrelevantvocabularyfromthetext,scanningforspecificinformationandsummarising.Ssalsodiscussdifferentaspectsofoutdooradvertisingandprepareshortpresentationsonspecificadvertisingmedia.阅读理解Ssscanthearticleandfindoutinformation.35m总结1.Definitionofadvertising.2.Vocabularyaboutadvertisingmediaandmethods.3.Descriptionofoutdooradvertising.归纳讲述Ifpossible,Ssoutputsomequestionsaboutthesetwoperiods.3m作业ExercisesonP22B2m后记3PeriodI:Discussion&Vocabulay&ReadingSteps（步骤）Methods&Tasks（方法、任务）Introduction1.Lead-in:Startingup2.Discussion:Goodandbadadvertisements3.Vocabulary:Advertisingmediaandmethods4.Reading:OutdooradvertisingStepOneLead-in:startingupQ1:Whichdoyoulilebest?Why?Q2:Whichadvertisementisyourfavourite?StepTwoDiscussion:GoodandbadadvertisementsPartA1)SsworkinpairsorsmallgroupsusingthewordsintheboxandtheirownideastofleshoutthebroadsetofcriteriaarrivedatinExerciseAofStartinguponpage30.ifthereistimeandSsareparticularlyinterested,theycouldcomparefordifferentproducts/servicesand/ormedia.2)Workingwiththewholeclass,collateanswersontheboard.Encouragediscussionofanyparticularlyinterestingorunexpectedviews.PartB1)AllowSsafewminutesworkingindivduallytodecidewhichpracticestheyfindunacceptable.CheckSsunderstandthatsubliminaladvertisinginvolvesimagesthatareflashedontoascreensobrieflythattheyarenoteonlybythesubconsciousmind.2)Workingwiththewholeclasselicitindivdualviews,collateresponsesontheboardasaclasssurvey.Explorethereasonsforanyconsensusthatemergesonanyofthepointslistedoradditionalsuggestions.Ifanypointsseemcontroversial,askSsofopposingpointsofviewtoexplainandjustifytheirpositions.4StepThreeVocabulary:AdvertisingmediaandmethodsPartA1)Booksclosed,writegoodsandservicesontheboardandelicitexamplesofeach.Chooseoneexampleforeachcategoryandwritethemontheboardundertherelevantheading.ThenelicitasmanywaysofadvertisingthemasSscanthinkof.2)CollateSs’answersontheboardandelicittheadvantagesanddisadvantagesofeachmethod.PartB1)Ssworkindividuallytocompletethetableandaddanywordsoftheirown,thencompareanswersinpairs.2)Checktheanswerswiththewholeclass.3)Forfollow-up,Sscouldchoosehalfadozenofthewordsandwritesentencestoillustratetheirmeaning.StepFourReading:OutdooradvertisingPartA1)AskSswhattheyunderstandbyoutdooradvertising.2)ElicitexamplesandfindoutifSshaveanyfavouriteoutdooradvertisements.Brieflyelicitdetails.3)Brieflyelicitsomeexamplesoftypicaloutdooradvertisersandsomepossibleadvantagesofthemediumtothosecompanies.PartB-C1)Ssworkinpairs,firstmatchingthewordsanddefinitions,thencompletingthestatement.2)Checktheanswerswiththewholeclass.B1e)2b)3d)4a)5c)CThecostofaprime-timeTVslotissoaring.However,advertisingonkiosksischeap.Outdooradvertisingisoneofthefastestgrowingsegmentsinthemarket.Conclusion1.Definitionofadvertising.2.Vocabularyaboutadvertisingmediaandmethods.HomeworkExercisesonP22Bpostscript