六盘水地区移动电子商务自助游策略研究【终稿】

贵州财经学院信息学院本科毕业论文（设计）1商务学院本科毕业论文（设计）六盘水地区移动电子商务自助游策略研究Liupanshuiregionalmobilee-commercestrategyofself-StudyTour姓名：学号：系部：信息管理系学科专业：电子商务指导教师：二〇一〇年四月贵州财经学院信息学院本科毕业论文（设计）I摘要随着科技的发展，以及中国经济走向全球化，我国居民的生活水平得到提升，人们已不满足于单纯的物质生活，对接近自然，享受人生的高品位生活已成为人们追求的目标。然而，由于传统旅游业在时间和行程上的限制，人们无法得到根本上的满足。因此，自助游成为了旅游的新趋势，移动电子商务随着移动通信技术的进步为自助游的发展起到了推动作用。本文综合运用了电子商务，信息管理系统，旅游学的等相关理论知识，对移动电子商务自助游的概念做的初步的概括，并对比了东西部地区自助旅游者的心理需求和动机。对六盘水地区自助游借助移动电子商务的发展潜力和优势进行了分析，同时提出了在六盘水地区构建移动旅游电子商务平台的途径和方法，指出了移动电子商务自助游在六盘水地区发展中存在的问题和有待完善的方面。关键词：移动电子商务，自助游，移动旅游，服务平台，移动旅游电子商务平台I贵州财经学院信息学院本科毕业论文（设计）IIAbstractWiththedevelopmentoftechnology,aswellasChina'seconomicglobalization,populationincrease,itisnotcontentwithsimplemateriallife,onclosetonature,enjoylifeofhighqualitylifehasbecomethegoal.However,becausethetraditionaltourismintimeandtravelconstraints,peoplecannotgetfundamentalmeet.So,IndependentTravelhasbecomethenewtrendoftourism,mobilee-commerceasmobilecommunicationstechnologytotravelto.Thisarticlecomprehensiveapplicationofthee-commerce,informationmanagementsystem,tourismstudies,andotherrelatedtheoryofknowledge,tomobilee-commercetravelconceptpreliminarysummaryandcomparesthetravelbetweentheWestandpsychologicalneedsandmotivations.Liupanshuiareaontourwithmobilee-commerceself-developmentpotentialandadvantagesoftheanalysis,alsopresentedintheareasofMobileTravelLiupanshuiwaysandmeansofe-commerceplatformthatmobilee-businessself-helpTourinLiupanshuiprobleminregionaldevelopmentandaspectstobeimproved.Keywords:mobilecommerce,IndependentTravel,mobiletravel,serviceplatform，Mobiletravele-commerceplatformII贵州财经学院信息学院本科毕业论文（设计）III目录1绪论......................................................................11.1背景及意义.......................................................................................................................11.2研究目的和研究方法......................................................................................................21.2.1研究目的..................................................................................................................21.2.2研究方法..................................................................................................................22移动电子商务自助游的概述..................................................32.1自助游的内涵及主要形式..............................................................................................32.2移动电子商务自助游的内涵...........................................................................................42.3自助游与移动电子商务结合的原因...............................................................................43六盘水地区移动电子商务自助游的情况调查....................................43.1东、西南部地区移动电子商务自助游的发展对比...............................53.2当地自助旅游者借助移动电子商务的原因.....................................53.2.1产生原因...............................................................63.2.2动机及需求.............................................................63.3六盘水地区移动电子商务自助游调查...........................................................................73.2六盘水地区移动电子商务自助游行为特点...................................................................84六盘水地区自助游借助移动电子商务应用情况...................................94.1推动六盘水地区自助游的移动电子商务.......................................94.1.1移动定位服务..........................................................................................................94.1.2导航服务................................................................................................................104.1.3相关位置查询服务................................................................................................124.1.4移动支付服务.......................................................................................................124.2移动互联网的应用........................................................................................................125六盘水地区移动电子商务平台的构建..........................................135.1构建途径.........................................................................................................................145.2构建方式.........................................................................................................................145.2.1旅行社提供相关的旅游信息并整合...................................................................145.2.2移动通讯商提供网络和技术支持........................................................................155.2.3构建移动旅游信息服务平台联盟........................................................................156推动六盘水地区移动电子商务应用于自助游的基本对策.........................166.1加强政府主导，依靠市场驱动.....................................................................................166.2加强法制建设，营造良好环境....................................................................................166.3改变观念，创新经营方式............................................................................................176.4加强宣传.........................................................................................................................177结束语....................................................................18参考文献.................................................................19附录1：六盘水地区自助旅游者借助移动电子商务问卷调查.